IR Sells Off Bright Blue

By: Brian Rhodes, Published on Sep 12, 2012

Once the hottest new access control product, Bright Blue has sunk into relative obscurity in a market teeming with competitive offerings. Despite falling by the wayside, IR has now sold off Bright Blue and a new ownership group thinks they can turn things around and fulfill BrightBlue's promise. Will they succeed? In this note, we take a look and break down the details.

Background

Ingersoll Rand is a huge conglomerate reporting ~$1.6 billion revenue annually in security (~11% of IR's total company revenue). In the realm of 'mega security' companies, IR competes with the likes of ASSA ABLOY and Stanley.

One of the more exciting access control announcements from IR in recent years was the introduction of the Schlage branded Bright Blue - a small/medium business oriented networkable electronic access control product. BrightBlue EAC is designed to be a no-frills, easy to use access control product that works with a wide variety of electronic locking hardware. See our previous report on Bright Blue for details.

Spinoff

A new company named Vanderbilt Industries issued a release saying they are "pleased to announce the acquisition of the Ingersoll Rand Software & Controllers business unit, effective August 31, 2012. The product portfolio includes SMS, SEVMS and the “Bright Blue” access control systems."

Aside from BrightBlue, Vanderbilt Industries has taken the larger-scale access line SMS and video management platform SEVMS from IR. While the exact value of the spinoff deal was not disclosed, together these product lines represent a tiny percentage of IR Security's overall earnings. BrightBlue is the most promising product in the group, and will garner the primary sales focus of the new company.

One of the underlying catalysts was internal dissatisfaction with staleness and neglected development of BrightBlue. Despite being released over four years ago, the offering is largely unchanged since the day of introduction, and incremental hotfixes or patches were nonexistent. Unlike IR's core hardware product offerings, electronic system suffer if not continuously updated and improved.

Outlook

While large, IR Security is built on mature product lines mostly composed of mechanical hardware. The company has experienced limited to no revenue growth over the past few years. A systems product with potential to grow like BrightBlue stands a better chance of development and adoption when not treated as a door hardware product.

Due to the simple, yet dramatic, focus change in maintaining and developing the product, BrightBlue stands to regain some of the promise it once held. However, Vanderbilt Industries needs to demonstrate that it can deliver the marketing, distribution, and support of the line may given the unknown funding, newness, and small size of the new company.

2 reports cite this report:

Big Money Coming Into Access (ACRE) on Oct 21, 2014
A company with deep pockets is consolidating the access market, and has already showed they have the capital to pull off big buys. The recent...
Deeply Discounted Access Control (Vanderbilt) on Sep 22, 2014
Lower cost cameras are increasingly the norm, but access control systems have not seen as much price drop. Now, a new line aims to deliver deep...
Comments : PRO Members only. Login. or Join.

Related Reports

Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Repositionable Multi-Imager Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Panasonic, Vivotek on Jun 19, 2019
Repositionable multi-imager cameras are one of the fastest growing segments in video surveillance, with a slew of new offerings being recently...
Genetec Synergis Cloud Link - Complex, Costly and Confusing on Jun 18, 2019
Genetec's Synergis Cloud Link is complex, costly and confusing compared to competitor access control architectures. Inside this note, we examine...
Biometrics Usage Statistics 2019 on Jun 17, 2019
While face and fingerprint recognition are used regularly for smartphones, it is not as common in physical security. In this note, we examine...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Avigilon 32MP and 12MP H4 Multisensor Cameras Tested on Jun 11, 2019
Avigilon has released their H4 Multi-Sensor line of cameras claiming "broad scene coverage and high image detail" We bought and tested the...

Most Recent Industry Reports

Security Dealer 'Social Media Contractor' Program on Jun 25, 2019
A $20,000 video surveillance system can be yours for free if you are willing to post on social media about the security dealer. Good deal, bad...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
China Subway Facial Recognition System Examined on Jun 24, 2019
A China city of 6+ million people has installed facial recognition-enabled gates in subways, allowing commuters to enter stations by simply showing...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Exacq Remote Cloud Access Tested on Jun 20, 2019
Remote cloud access has been missing from most VMSes (including Exacq and Milestone). Now, Exacq, after releasing Cloud Drive Storage earlier in...
Briefcam Buys Frost Award* on Jun 20, 2019
Frost 'awards' are well-known and widely disrespected. Now Briefcam is touting their win. The way it has worked for many years is that Frost...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact