IR Sells Off Bright Blue

Author: Brian Rhodes, Published on Sep 12, 2012

Once the hottest new access control product, Bright Blue has sunk into relative obscurity in a market teeming with competitive offerings. Despite falling by the wayside, IR has now sold off Bright Blue and a new ownership group thinks they can turn things around and fulfill BrightBlue's promise. Will they succeed? In this note, we take a look and break down the details.

Background

Ingersoll Rand is a huge conglomerate reporting ~$1.6 billion revenue annually in security (~11% of IR's total company revenue). In the realm of 'mega security' companies, IR competes with the likes of ASSA ABLOY and Stanley.

One of the more exciting access control announcements from IR in recent years was the introduction of the Schlage branded Bright Blue - a small/medium business oriented networkable electronic access control product. BrightBlue EAC is designed to be a no-frills, easy to use access control product that works with a wide variety of electronic locking hardware. See our previous report on Bright Blue for details.

Spinoff

A new company named Vanderbilt Industries issued a release saying they are "pleased to announce the acquisition of the Ingersoll Rand Software & Controllers business unit, effective August 31, 2012. The product portfolio includes SMS, SEVMS and the “Bright Blue” access control systems."

Aside from BrightBlue, Vanderbilt Industries has taken the larger-scale access line SMS and video management platform SEVMS from IR. While the exact value of the spinoff deal was not disclosed, together these product lines represent a tiny percentage of IR Security's overall earnings. BrightBlue is the most promising product in the group, and will garner the primary sales focus of the new company.

One of the underlying catalysts was internal dissatisfaction with staleness and neglected development of BrightBlue. Despite being released over four years ago, the offering is largely unchanged since the day of introduction, and incremental hotfixes or patches were nonexistent. Unlike IR's core hardware product offerings, electronic system suffer if not continuously updated and improved.

Outlook

While large, IR Security is built on mature product lines mostly composed of mechanical hardware. The company has experienced limited to no revenue growth over the past few years. A systems product with potential to grow like BrightBlue stands a better chance of development and adoption when not treated as a door hardware product.

Due to the simple, yet dramatic, focus change in maintaining and developing the product, BrightBlue stands to regain some of the promise it once held. However, Vanderbilt Industries needs to demonstrate that it can deliver the marketing, distribution, and support of the line may given the unknown funding, newness, and small size of the new company.

2 reports cite this report:

Big Money Coming Into Access (ACRE) on Oct 21, 2014
A company with deep pockets is consolidating the access market, and has already showed they have the capital to pull off big buys. The recent...
Deeply Discounted Access Control (Vanderbilt) on Sep 22, 2014
Lower cost cameras are increasingly the norm, but access control systems have not seen as much price drop. Now, a new line aims to deliver deep...
Comments : PRO Members only. Login. or Join.

Related Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...
Top 2019 Trend - AI Video Analytics on Dec 10, 2018
160+ Integrators answered: What do you think the top industry trend will be in 2019? Why? AI / video analytics was the run-away winner with...
Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Hanwha L Series Lowest-Cost Camera Tested on Dec 04, 2018
Hanwha has released their lowest-priced IP camera line ever, the L series, that competes on price with low cost competitors Dahua and...
Cybersecurity Insurance For Security Integrators on Nov 29, 2018
Most security industry professionals carry insurance to cover themselves in the event of a general loss. However, most are not carrying cyber...
Startup Qumulex Aims For Unified Platform, Adds Infinias Access Founder on Nov 29, 2018
The startup founded by former Exacq executives, Qumulex has hired Wayne Jared, founder of access control manufacturer Infinias and most recently a...
HID Product Configurator Examined on Nov 26, 2018
HID is widely used. However, figuring out all the different configurations of features for a final credential or reader part number can be a real...
AAA Enters Security Industry With Acquisition on Nov 26, 2018
AAA is a multi-billion dollar organization with 50+ million members and, in the US, most known for being a "towing service." However, the company...

Most Recent Industry Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
DVR Examiner - Video Recovery from Recorder Hard Drives on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact