IR Sells Off Bright Blue

Author: Brian Rhodes, Published on Sep 12, 2012

Once the hottest new access control product, Bright Blue has sunk into relative obscurity in a market teeming with competitive offerings. Despite falling by the wayside, IR has now sold off Bright Blue and a new ownership group thinks they can turn things around and fulfill BrightBlue's promise. Will they succeed? In this note, we take a look and break down the details.

Background

Ingersoll Rand is a huge conglomerate reporting ~$1.6 billion revenue annually in security (~11% of IR's total company revenue). In the realm of 'mega security' companies, IR competes with the likes of ASSA ABLOY and Stanley.

One of the more exciting access control announcements from IR in recent years was the introduction of the Schlage branded Bright Blue - a small/medium business oriented networkable electronic access control product. BrightBlue EAC is designed to be a no-frills, easy to use access control product that works with a wide variety of electronic locking hardware. See our previous report on Bright Blue for details.

Spinoff

A new company named Vanderbilt Industries issued a release saying they are "pleased to announce the acquisition of the Ingersoll Rand Software & Controllers business unit, effective August 31, 2012. The product portfolio includes SMS, SEVMS and the “Bright Blue” access control systems."

Aside from BrightBlue, Vanderbilt Industries has taken the larger-scale access line SMS and video management platform SEVMS from IR. While the exact value of the spinoff deal was not disclosed, together these product lines represent a tiny percentage of IR Security's overall earnings. BrightBlue is the most promising product in the group, and will garner the primary sales focus of the new company.

One of the underlying catalysts was internal dissatisfaction with staleness and neglected development of BrightBlue. Despite being released over four years ago, the offering is largely unchanged since the day of introduction, and incremental hotfixes or patches were nonexistent. Unlike IR's core hardware product offerings, electronic system suffer if not continuously updated and improved.

Outlook

While large, IR Security is built on mature product lines mostly composed of mechanical hardware. The company has experienced limited to no revenue growth over the past few years. A systems product with potential to grow like BrightBlue stands a better chance of development and adoption when not treated as a door hardware product.

Due to the simple, yet dramatic, focus change in maintaining and developing the product, BrightBlue stands to regain some of the promise it once held. However, Vanderbilt Industries needs to demonstrate that it can deliver the marketing, distribution, and support of the line may given the unknown funding, newness, and small size of the new company.

2 reports cite this report:

Big Money Coming Into Access (ACRE) on Oct 21, 2014
A company with deep pockets is consolidating the access market, and has already showed they have the capital to pull off big buys. The recent...
Deeply Discounted Access Control (Vanderbilt) on Sep 22, 2014
Lower cost cameras are increasingly the norm, but access control systems have not seen as much price drop. Now, a new line aims to deliver deep...
Comments : PRO Members only. Login. or Join.

Related Reports

Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
Nortek Mobile Access Reader BluePass Examined on Feb 12, 2019
Nortek's Linear access control division claims to make mobile credentials "more secure and easier to use than ever before" with their BluePass...
Barnes Buchanan 2019: Despite 'Strange Narrative' Great Time To Be In Security on Feb 11, 2019
A "strange narrative" is being spun, said Michael Barnes at the 2019 Barnes Buchanan Conference. However, despite that narrative, it is a "great...
Bandwidth vs Low Light Shootout - Avigilon, Axis, Bosch, Dahua, Geovision, Hanwha, Hikvision, Uniview, Vivotek on Feb 08, 2019
Nighttime bandwidth spikes are a major concern in video surveillance, but do all manufacturers' cameras perform the same? Are some more consistent...
HID Launches Origo To Fix Mobile Credential Problems on Feb 05, 2019
HID is releasing Origo, an overhaul of its mobile credential platform, this time drastically restructuring the way it is priced and packaged. HID's...
8MP HD Analog Tested (Dahua / Hikvision) on Jan 30, 2019
HD analog has promised higher resolution for years, but has lagged substantially behind for years. Now, both Dahua and Hikvision have started...
Designing Access Control Guide on Jan 30, 2019
Designing an access control solution requires decisions on 8 fundamental questions. This in-depth guide helps you understand the options and...
Access Control Turnstiles Guide on Jan 28, 2019
Turnstiles control pedestrian access to secured areas, essentially becoming moving portions of fences, walls, or barricades for physically stop...
Verkada Cloud VMS/Cameras Tested on Jan 28, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...

Most Recent Industry Reports

Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact