IR Sells Off Bright Blue

By Brian Rhodes, Published on Sep 12, 2012

Once the hottest new access control product, Bright Blue has sunk into relative obscurity in a market teeming with competitive offerings. Despite falling by the wayside, IR has now sold off Bright Blue and a new ownership group thinks they can turn things around and fulfill BrightBlue's promise. Will they succeed? In this note, we take a look and break down the details.

Background

Ingersoll Rand is a huge conglomerate reporting ~$1.6 billion [link no longer available] revenue annually in security (~11% of IR's total company revenue). In the realm of 'mega security' companies, IR competes with the likes of ASSA ABLOY and Stanley [link no longer available].

One of the more exciting access control announcements from IR in recent years was the introduction of the Schlage branded Bright Blue - a small/medium business oriented networkable electronic access control product. BrightBlue EAC is designed to be a no-frills, easy to use access control product that works with a wide variety of electronic locking hardware. See our previous report on Bright Blue for details.

Spinoff

A new company named Vanderbilt Industries issued a release saying they are "pleased to announce the acquisition of the Ingersoll Rand Software & Controllers business unit, effective August 31, 2012. The product portfolio includes SMS, SEVMS and the “Bright Blue” access control systems."

Aside from BrightBlue, Vanderbilt Industries has taken the larger-scale access line SMS and video management platform SEVMS [link no longer available] from IR. While the exact value of the spinoff deal was not disclosed, together these product lines represent a tiny percentage of IR Security's overall earnings [link no longer available]. BrightBlue is the most promising product in the group, and will garner the primary sales focus of the new company.

One of the underlying catalysts was internal dissatisfaction with staleness and neglected development of BrightBlue. Despite being released over four years ago, the offering is largely unchanged since the day of introduction, and incremental hotfixes or patches were nonexistent. Unlike IR's core hardware product offerings, electronic system suffer if not continuously updated and improved.

Outlook

While large, IR Security is built on mature product lines mostly composed of mechanical hardware. The company has experienced limited to no revenue growth over the past few years. A systems product with potential to grow like BrightBlue stands a better chance of development and adoption when not treated as a door hardware product.

Due to the simple, yet dramatic, focus change in maintaining and developing the product, BrightBlue stands to regain some of the promise it once held. However, Vanderbilt Industries needs to demonstrate that it can deliver the marketing, distribution, and support of the line may given the unknown funding, newness, and small size of the new company.

2 reports cite this report:

Big Money Coming Into Access (ACRE) on Oct 21, 2014
A company with deep pockets is consolidating the access market, and has...
Deeply Discounted Access Control (Vanderbilt) on Sep 22, 2014
Lower cost cameras are increasingly the norm, but access control systems have...
Comments : Members only. Login. or Join.

Related Reports

Avigilon Blue VSaaS Tested on Aug 05, 2019
Avigilon says Blue is a "powerful integrator cloud service platform", easy to...
Pelco Is "Bringin Blue Back" on Dec 17, 2019
Pelco is "BRINGIN' BLUE BACK", according to Pelco's new CEO Kurt Takahashi’s...
Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing...
K3 Pro Wall Mounted IR Gun Tested on Aug 28, 2020
The original K3 model was lacking in features that the K7 model had and was...
K7 Wall Mounted IR Temp Gun Tested on Jun 26, 2020
The original K3 model was missing a number of important features but the...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
IBM Video Analytics Reborn on May 01, 2020
IBM is back in video analytics and they are even offering AI-based fever...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed...
Hikvision and Uniview Entry Level Thermal Handheld Cameras Tested on Jun 05, 2020
While most screening systems cost $10,000 or more, manufacturers such as...
K3 Wall Mounted IR Temperature Gun Tested on Jun 12, 2020
Is this the solution to not spending thousands of dollars on fever...
Spectron IR Thermal Fever Screening System Examined on Apr 14, 2020
Most are quick to avoid "fever screening" and "medical" labels, but...
Proxy Acquires Ring Maker Motiv on Apr 29, 2020
Fresh off of raising $42 million, access startup Proxy has acquired...
AVTech ~$70 IP Cameras Tested Vs Dahua and Hikvision on Dec 04, 2019
Taiwanese manufacturer Avtech is taking direct aim at low cost leaders Dahua...
IR Surveillance Camera Guide on Feb 06, 2020
Integrated infrared (IR) cameras are everywhere in 2020, but not all IR is...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss...

Recent Reports

Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic presented its i-PRO X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...
Watrix Gait Recognition Profile on Oct 16, 2020
Watrix is the world's only gait recognition surveillance provider IPVM has...
Intel Presents Edge-to-Cloud Ecosystem for Video Analytics on Oct 16, 2020
Intel presented its processors and software toolkit for computer vision at...
Best Manufacturer Technical Support 2020 on Oct 16, 2020
5 manufacturers stood out as providing the best technical support to ~200...
Microsoft Azure Presents Live Video Analytics on Oct 15, 2020
Microsoft Azure presented its Live Video Analytics offering at the September...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Clorox Announces, Then Pulls, Fever Camera on Oct 15, 2020
For almost one week, Clorox was marketing fever cameras. The booming...
Faulty Hikvision Fever Cam Setup at Mexico City Basilica and Cathedral on Oct 14, 2020
Donated Hikvision fever cameras (claiming screening of 1,800 people/min. with...
Directory of 209 "Fever" Camera Suppliers on Oct 14, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Avigilon UMD / UAD Tested on Oct 14, 2020
Avigilon's Unusual Activity Detection and Unusual Motion Detection claim to...
Longse Promoting Hikvision Partner Fullhan Chip Based Cameras on Oct 14, 2020
With Huawei HiSilicon production being shut down at TSMC, camera...
Meridian & Goodview (BEMS Relabeller) Temperature Screening Tested on Oct 13, 2020
A lot of temperature tablets look exactly alike and that is because they use...
Monitoring Alarm Systems From Home - Innovation or Danger? on Oct 13, 2020
Remote monitoring by alarm companies since COVID-19 is bringing cost savings...