Intransa in Trouble

By: John Honovich, Published on Nov 07, 2012

After pouring in more than $100 million trying to become the standard appliance for VMS software, multiple sources indicate that Intransa is in trouble and may be going out of business unless a buyer is found fast.

UPDATE: Entire Intransa Staff Laid Off

UPDATE: Intransa Wind Down Investigated

Over the last decade, Intransa went through many iterations trying to find the right model. Starting first as a general purpose SAN, the company transitioned about 5 years ago to target SANs for the surveillance market. Finding that too small for its ambitions and massive fund raising, the company broadened its approach to becoming the server platform for dozens of VMS software offerings. Today, the company lists more than a dozen VMSes [link no longer available] that can be pre-loaded on to Intransa's appliances.

The problem was a weak value proposition especially against lower cost COTS hardware offerings (like Dell) and a rise in VMS manufacturers releasing their own hardware appliances. While Intransa claimed a 'secret sauce' against COTS hardware, they were never able to prove it. Plus, choosing a VMS manufacturer's own appliance simplified the buying and support process further.

Because of this, Intransa never really developed a defensible position in the market. Of course, they are not alone as Pivot3 has had their problems too (defocusing and refocusing over the last year). The net result shows that succeeeding at surveillance specific storage is a hard business.

While multiple calls and emails to Intransa have not yet been returned, various Intransa partners confirmed that Intransa sales people have been put on a two week furlough due to a lack of a cash and that the company will have to shut down if an investment and/or acquirer is not found quickly.

We recommend extreme caution with purchasing Intransa products as, even if they pull through now, their overall position is so weak in the market, it is unlikely that they will be around in the long term to support those products.

Note: In September 2011, we called out Intransa's risks in our analysis of surveillance startups.

Comments : Members only. Login. or Join.

Related Reports

NetApp Video Surveillance Profile on Mar 09, 2020
NetApp is increasing its efforts in video surveillance and told IPVM surveillance storage is the fastest-growing segment of its $6+ billion...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
Razberi Technologies Company Profile on Aug 06, 2019
Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...

Most Recent Industry Reports

Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting on Athena, calling it 'deplorable' and repeatedly criticizing IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30 series cameras, claiming to deliver "sharp video quality even in poor...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Access Control Course Spring 2020 - Save $50 Last Day on Mar 26, 2020
Register Now - Spring 2020 Access Control Course. Today, March 26th is the last day to save $50. IPVM offers the most comprehensive access...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud video. But what does it mean? How does it all work? Inside this...
TVT / InVid Facial Recognition Tested on Mar 25, 2020
Facial recognition is frequently sold for thousands of dollars per channel but some China manufacturers are offering full facial recognition...
IPVM Launches On-Demand Courses on Mar 24, 2020
For nearly a decade, IPVM has been a leader in online live courses. Now, we have added on-demand versions for all courses. The same course...