Intransa in Trouble

Author: John Honovich, Published on Nov 07, 2012

After pouring in more than $100 million trying to become the standard appliance for VMS software, multiple sources indicate that Intransa is in trouble and may be going out of business unless a buyer is found fast.

UPDATE: Entire Intransa Staff Laid Off

UPDATE: Intransa Wind Down Investigated

Over the last decade, Intransa went through many iterations trying to find the right model. Starting first as a general purpose SAN, the company transitioned about 5 years ago to target SANs for the surveillance market. Finding that too small for its ambitions and massive fund raising, the company broadened its approach to becoming the server platform for dozens of VMS software offerings. Today, the company lists more than a dozen VMSes that can be pre-loaded on to Intransa's appliances.

The problem was a weak value proposition especially against lower cost COTS hardware offerings (like Dell) and a rise in VMS manufacturers releasing their own hardware appliances. While Intransa claimed a 'secret sauce' against COTS hardware, they were never able to prove it. Plus, choosing a VMS manufacturer's own appliance simplified the buying and support process further.

Because of this, Intransa never really developed a defensible position in the market. Of course, they are not alone as Pivot3 has had their problems too (defocusing and refocusing over the last year). The net result shows that succeeeding at surveillance specific storage is a hard business.

While multiple calls and emails to Intransa have not yet been returned, various Intransa partners confirmed that Intransa sales people have been put on a two week furlough due to a lack of a cash and that the company will have to shut down if an investment and/or acquirer is not found quickly.

We recommend extreme caution with purchasing Intransa products as, even if they pull through now, their overall position is so weak in the market, it is unlikely that they will be around in the long term to support those products.

Note: In September 2011, we called out Intransa's risks in our analysis of surveillance startups.

Comments : PRO Members only. Login. or Join.

Related Reports

Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Infinova's Xinjiang Business Examined on Dec 07, 2018
As pressure mounts for companies to stop doing business in China’s Xinjiang region amid a severe human rights crisis, IPVM has found Infinova sold...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...
Fullerton Returns, Joins OpenEye on Dec 04, 2018
Eric Fullerton became one of the most famous people in the industry as the Chief Sales and Marketing Officer of Milestone as Milestone became the...
Startup Qumulex Aims For Unified Platform, Adds Infinias Access Founder on Nov 29, 2018
The startup founded by former Exacq executives, Qumulex has hired Wayne Jared, founder of access control manufacturer Infinias and most recently a...
Vintra "AI-Powered" Video Analytics Startup Profile on Nov 27, 2018
Vintra is a Silicon Valley startup focused on AI-based video analytics. They had booths at IACP and ISC West demonstrating their hosted or...
Top Manufacturers Gaining and Losing 2018 on Nov 26, 2018
This is the 5th year IPVM has tracked manufacturers gaining and losing: Top Manufacturers Gaining and Losing 2014 Top Manufacturers Gaining and...
Milestone Disrupts Milestone With Arcules on Nov 19, 2018
Milestone is now competing against... Milestone's own spinout Arcules. New IPVM testing shows that Arcules has incorporated a substantial amount...
Arcules Cloud VMS Tested on Nov 19, 2018
Arcules is a big bet, or as they describe themselves a 'bold company', spun out and backed by Milestone and Canon.  But how good is Arcules cloud...

Most Recent Industry Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
DVR Examiner - Video Recovery from Recorder Hard Drives on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact