Integrators Divided On Website Importance to Business (Statistics)

Author: John Honovich, Published on May 04, 2018

Are websites important? Still quite a number of integrators have no websites.

New IPVM statistics show that nearly half of all integrators find a website to be not very important in terms of sales and generating business. But nearly a third of integrators strongly disagree, not only finding it very important but many reporting significant success winning new customers.

In this report, we break down the results, share color commentary from 150+ integrators and offer recommendations.

*** ******** *********? ***** ***** * ****** ** *********** **** no ********.

*** **** ********** **** **** ****** **** ** *** *********** find * ******* ** ** *** **** ********* ** ***** of ***** *** ********** ********. *** ****** * ***** ** integrators ******** ********, *** **** ******* ** **** ********* *** many ********* *********** ******* ******* *** *********.

** **** ******, ** ***** **** *** *******, ***** ***** commentary **** ***+ *********** *** ***** ***************.

[***************]

Key ******

*** * *** ****** **** *** *******:

  • ********* **** ****** ** ****, ** *** ****, ** *** more ********* *** ********** ******** **** * ******* *******.
  • **********: *** **** ****** ********* *** **** ******** ** *** help **** ***** *** *** **** ******** **** * ******* is **********.
  • ****** ***** *** *****: * ********, ****** * ********, *** actually ******** ******** ********** ***** **** ****** *****. ***********, ***** integrators **** **** ****** ** ********* *** *** ***** ***** and **** ******** ***** ******* *** *** **-**** *********.

Referral *******

**** ****** ** *** *** *** ***** *********, *********** **** and **** *********** **** '**** ** *****' / ********* **** far **** ********* **** * ******* *** ********* * ****** not ** ********** *** *******:

  • "*** **** *********. ** **** ******* ** ********* *** **** of *****."
  • "**** ** *** ******** ** **** ** ***** ** *** going *** *** ******* *** ****."
  • "*** **** ** *** ******* ** **** **** ******* *** do *** **** ********* *** ** *******"
  • "*** **** *********. **** ******** ******* ****** ******* *** ***************."
  • "******** ********* ***** ** *** *********! **'** ******* **** ***** to ** *** *** ***** **** *** ******* *** ******** so **** ***'* **** ** ***** *** *******."
  • "* *** **** ******** **** **********. ** ***** * *** of ****** ** **** ** *** *** ** ******** *** when *** *** ***** **** * ***** ****** ** ********* turn **** ****."
  • "*** **** ** **** ** **** ** ***** *** *** reputation"
  • "*******. ** **** ***** ** ************* *** ******* ** *******."
  • "**** ****** ******* ** *** ******* ******* *** *** ** are ********* ** *** ****** *** ******* ** *** **** our ******* **, *** *** ** *** ***************"
  • "** **** **** ** **** ** ***** **** *** ******** customer ****. **'** * $**-$*** *** **** ** ***** ******* so **'** ***** ****** **** **** ** *** *** ********* talking ** **** *****, *** ******* *** ******* **** *** us. * **** **'** ****** * ******** ******* ******* *** size ******* ** ***'* ** *********** *** ***** ****; ** provide ********** ********* **** ******** **** ***** ********** *******."
  • "** ***** ****** ** ****-**-***** ********** ** **** ****** *** business."
  • "*** ********* ** *** ** * ****** ** *** ****. All ** *** **** ** ***/********** *** ** *** ******* referrals"
  • "** *** **** ** *** ******** ******* ************* *** ************ selling."
  • "**** ***** *** **** ** ***** *** ************* **** ***********. Websites *** ******** **** ** ***** **** ****** **** **** anything ****."

**********

*** **** ****** ******* ** * ******* *** ** ********** - ** ****** ** *********, **********, **** ***** ******* *** legitimate:

  • "**** ** *** ********* ** **** ** ***** *** ******* out."
  • "*** *** **** ** * *********, *** ** *********. ***** we **** * ******** ******* ***** ********, **** ***** ***** our ******* ** ******** ***** ******** - ****** **** *** site ***** **** ** ***** **** **** **** *** ** know **** ** *** *****."
  • "**'* **** ** * ********** ***** **** **** ********. *** new ******** ** **% *********."
  • "** ****** *** ******* ***** **** ********, **** ** *** from * ******* ********, *** ******** **** ***** ** ** your ******* ** *********** *** ***** ****. *** ***** *** a ****** ****** ** **** * ***** **********."
  • "******** ** ******* *** ******* ** ***** *** ******* ******* in *** ******** ****** *** *** ******* ******* ** ***** the ********* **** **** ** ********* *** ********** *******."
  • "**** ********* *** *********. ******* ******* ****** *** ******* ** check ******** ******** ** **** ******, ***** ** *** ******* the ********, ******** ******** *** **********."
  • "*** ****** **** ** ****** *** ** *** *** **** we **** * ******* - ***** **** **** ** *********"
  • "* ******* ** *** ******* *********** ** *** "****** ****" of * *******. *** **** ********* *********, **'* *** ***** thing **** ***** *** **** *********** * ********* ********."
  • "**'* ****** ** ******* *** ******* *** **** ********* ** acquire ********** ** *** ******* ** *******. **'* *** ******* directly ** *****."
  • "** **** * ******** ****** *** ** *** * *** maybe * ***** * ***** **** *** *******. * ***** more ********* *** ** ****** ******* ** *** ** ****** to ********, ******** ***** * **** ****** **** ****."
  • "*** **** * ********* **** *** ****** ********* *** ****** and *******."
  • "* **** **** * ***** *** **** ******** ******* ** more ** * ******** ***** *** ** *** *********** * new ******** *********."
  • "**'* ********* ** ******* *********** *** *** *** ****** *****."
  • "***** ** ***'* *** **** *** ******** *********** *****, ** is **** ********* *** ***** ******** **** **** *********** **."
  • "** *********** **** ******* ** * **** ****** *** *** just * *** ** ***** ******. ** ***** *** *** capabilities *** ********** **** *** *****"
  • "**'* *** ****** **** *** *** ***** ********** **** **** of *** *******."

Getting *****

***** ********** * ********, *********** **** ***** ** ********* ***** website *** ****** ********* ***** ******** *********** ********:

  • "**** *********, ** *** #* ** ****** ******* ****** ******* and ****** *** *** ********* *** ******** **** ***"
  • "** ****** **********. ** ****** ***** * *** ** *** business ******* *** ****** ******* ******** *** ** ****** *** directed ** ******** ******* ***** ** *** *******. ***** **** find ******** *******."
  • "*** **** ********* *** ******** ** **** **** ******* ***** through *** ******** ****"
  • "*** ******* ** ********** ***, *** ** **** **** * large ******** ** ***** ***** ** **** ******."
  • "*** ******* ** **** ********* ** ** *** **** * key ****** ** ******* ***** *** ********** ********. *** *** is ** **** ** ******* *********."
  • "** ** ******** **** ********* ***** ********* ** * **** and ******** **** ***** ** ***. ********* **** *** *** are ** * **** **** * **** ***."
  • "********* *** ********* ********** **** * **** **** *** ** keeping *** **** ******* ** ** **** *** *** ****** of ****** *** ***** ******* **** **** * *********** **** over *** **** * *****. *** ***** *** *********** ****** on *** ******* *** **** **** ********. ******* **** ** go ** ******** **** **** ***** **** ** *** **** to ****** *** ******** *********** *********."
  • "*** ******* ***** * *** **** ** ******* *** ***** staff *** *** *******. ***** ********* *** ***** *********** ******* to *** ******* ******* ** *** **** ** ******** *** products *** ********."
  • "* ******* ** ** **** *********. ** ** ****** *** only ********* ** **. *** ******* **** *** **** ******** with *** ********* ****** *** ** ***** **** * ******* and **** *** ****** ***** ** *** * *******."
  • "** *** * ***** ******** ******** ** *** ******* ** very ********* *** *** ***** ********** ******. ** **** ****** our ***** ***** *** ********* ** *** *******."
  • "* ***, ***** ** **** **** ****** *****."
  • "*** ******* ******* ****** ** ***** **** ********* ******* *** integrated ******** *********."

Spend **** ** ******** / ****** *********?

*** ***** ***** ******* **** ** ****, *** ** **********, most ** ***** *********** *** ******** ****** *********. **** ******** an *********** *** *********** **** ** ***** ********* ** **** to ***** ***.

********, ******* ** ********* ********* ****** ** ********** ** ********* your ******* ********* ****. ** ********, *** ******** ******** ** opening ** ******* ** ******, ***** *********, *** ********* *** business ****** *** *** ******** *****. ** ********** *** *** themselves **** ************* *** ********* **** ***** ********* **** ** hope ** ******* ** *********** *********.

*** ********, *******, ** *** ****** *** ***** *** *** time *** ********* ** ****** **** *** ** ************* ********* to ** **********'* **** ************ (************ *** *********** *******) ** writing, ********, *** *********.

For *************

*** ******* ***** ** ******* *** **** **** *********** *** the ***** ** ******** ** *************** ********** **** *************:

  • "*** **** *** **** **** ******* ** ********** ************* ** us."
  • "* ***** *** **** ********* ** ** **** ******* ** partnership/dealer ********** **** *******"
  • "**** ******* **** *** *********, *** ************* ** **** ****** to **** * *** ******** *** ***** ***** **** ** is *** *******"
  • "******** *** ******** **** ** ***** **** ****** **** **** anything ****."

**** ** ******** ** ************* *** ***** ****/********* ***** ***** dealers ***** ***************. * ****** ******* ***** ****** * **** technically ***** ********** (****** *** ***********, ** ******).

Not * ***** *******?

** *******, *** ****** ** *****, *** ******* ****** ** be *** ** **********'* ******* ******* ** ***** *******:

*** ******* ** *******, ** **** ***** **** ***'** * real *******, *** * ***** *******.

Comments (27)

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****. ** *** ***** **** is ****, * **** ******* *** ***** **** *** ** list. **** ** * *** *** **** ** * ******** with ***** ***************.

** *** ***'* **** **** *** ******** * ****** ******* in **** ***** ** ** *** * ** ***** ** trust *** ** ** **** *** **!

****, ***** ******** ** **** **** ** *** **** ***********, thanks. *** ** **** ****...

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****.

... ** **** **** ****** **** *** ***'* ********* **** your ********** ********* ** *** ***, *** *** *** *** to ******** ****?

*******. * **** ***** **** * *** ****** *** "**********" it ** ****** *** ***** **** * **** ** ******* a ************** ** ** * ****** ** ***** ******* * cold ****.

***** ***, **** ** **** *******!

* **** **** **** **** ** ****. * *** * lot ** ******** **** ********* ****** **** ***** ** ******* it ****** **** ** **** **** ** **** ***** **** our ******* *** **** ** **** **-**-**** **** **********. **** combined **** *** ** ****** *** ***** ******* ***** ** a ***.

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****. ** *** ***** **** is ****, * **** ******* *** ***** **** *** ** list

** **** - ****** *** ******* **** ****. *'* ********* and *** ********* ** *** ******** **** **** ******...**** ** that ** ** * ******** *******.

** ***'* **** *** *************** *** *** *********** *** ************* that ** **** **** ***** ** *** ******** ********* ***** but ***** ** *** ********** **** **** *** ******** ********* that **'** ****** **** **** *** **** * *****.

* ********** ***** **** **** ******. ******* ** *** *** Integrators *** ********** ** ******** ***** ** ********* ** *** very ***** **** ****** ********:

- ******* ************ ** ******* *********** *** **** ***** *********** as **** ** **** *** ****** ** ** * ******* technology *******

- ******* ****** ******* ** ****** *** ***** ****** ***** and **** ****** ** ***** *** *** ******** ****

- ****** ******* ******** ** ****** *** *** ** ***** are *********** **** **** **. ** ** **** ** ********* and ***** ***** ** ******* ******** *** *** *** ******* sitelinks ** ***** ** ********** ** ******** **** *********** ** the **** (****** ****** ******* ****)

- ******** *********** - **'* * **** *** **** *** high ****** *** ** **** *** ** **** **** *********** end ***** *** ********* *** * ********* ********

******* ***** *** **** ***** *************** *** ***'* ******* ***** investments ** ***** ** ******* ** ****. ***** *** ****** that *** *** ** **** ** ***** ** **** **** assistance **** * ******** *** *****.

****** *** ****** ***** *** **** ******** ****!

* ***** * **** **** ** ** **** ** *** do *********** **** ***** *********?

- ****** ***** *** ****** ***** *****?

- *** ******** (******* ** ******** ******** ** ******** **********) without ****** *****?

- ********* ******** **** ***** *********?

- **** *** ******?

- **** *** **** ** **** **** **** **** **** website ** **? (***** ******* * **** ***** ****** *******)?

* ***** ** ********* *********** ** **** *** **** ***** of *** ********** (***** ****, ********, ********), *** **** ***** of ********** ** **** ******** ********** ****** ******* ** (****** budget *********, ****** ************* ** **** ***, ****** **** *** and/or ***** ***********).

*******, ******** ***:*** ***** ***** ******* (**********)

****** *** ******* **** ****:

*******, ******** ***:*** ***** ***** ******* (**********)

* ***** ** ********** ** *** ** ***** **** **** any ******* ***** ** *** ********** ********. ****, ** ***'** open ** * **************, **** ***** ****** ****** ********** / marketing *** *********** *** ************* ***** ***** ******* **** ** different **** *** ****** ***** ****** ** *** ***** ***** on *** **********.

*** ********** ** **** ***** **** ****** **** ******** ******* the ******* **** ****** ****** ** ***'*. ****** **** ***'* market **** ** **** ** ***** ***/** **** ********. ****, LinkedIn *** ***** ******/****** ******** **** *******.

** ***'** ****** ***** ***** *********, ******** *** **** ******** where ********** ** *** ** *** *** *** ***** ***'* "shopping ******." * ***** *** *** * ******* ***'* *********.

**** ** *** ******** ***** **** *********. *******, **** ** our ********'* ***** *** *** ******* ***** ****** ******* **. We *** *** ******* ** * ******** **** **** ********, the ***** *** ** *** ******* *** ** ***** ** the ******* ** **** **** ** *****.

******** *** ****! ***'* **** **** ** ** *****.

** ** ***-**** * **** ** ******** ********** ******** ** see ** **** *** ******* ******** **** *** ************ * use, *** **** ***** ** ******* **** ***.

* *** ********** **** *** ******** *** ******* ***/** *** updated ** **** ******* ********.

********* ******* ****** *** ** ** **** **** ** "****** of ******* *", *** ** *** ****** ** **** **** offer *** *** **. *** * ********** **** ***** ****.

* ******** **** *** "***'* **** **** ** ** *****" comment. ***** ****** **** *** ** *** **** *** *** "I *** ********** **** *** ******** *** *******"! ;-)

** *** *** **** ******* *** *********** *** *** ******* partners ** *** ************* *** ***, **** **** ** ******** on *** ************'* **** ****** *** *** **** ** ** least *****. *** ******** ** **** **** ***** ** ****, but * **** ***** ** ***** **** ****** ** *****.

**** ***** ****. * ** **** **** ** *** ***********'* webpage *** **** **** *** *****-********* ** *** ********** ********.

* ***'* **** ******* ********** ******** ******. **** *** **** that ***** ****** ****, ** ******* ******* *******, *** ****** DVR ********** ** ** ******* ******* ****** *** ********* ******.

*'* *****-******* ***** *** ** ******* ** ****** ** *** my ***** **... **** **** ******** ******* *** *********** ** your ********* **** *** ******* ***.

**** ********** ******** *** ***** ** *** ********. ***** ********* are ********* ****** **** **** * **********/********* ****** **** *** doesn't **** ** **** ******. ************* ****** ******** ** ****** programs ** ****** *** *** ********* ******** ** *** *** the *** ****. (** ******* ****** *******, ********, ***) *** same ***** ********* ********** ****** ****** ******* *** ***** ***** you ***'* **** **?

*** ****** ** *******, ***** ** * **** *********** ** move ** **** * ***** ** * ***-**** ********** ***** online. ******* **'* *** ** **** **** - *** **** to **** **** ***** ** ***********/***** *** ********* *** ** prepared ** **** **** *** ***** *** ** ***** ** catch *** *** ******* **** *** *** *********** **** **.

*** ******* ********* ** ****** **** * *** **** ******* to * ***-***. *** ********** **** ** **** ***** **** are *** **** *** ***** ***** ** *** **** ** keep ***** *** *******. ** * ***-***** *******, **'** *** tenders *** **** ***** *** ** **** **** ** ******* a ************ ****** ** ***** ************* ******* ** ***** ******** dealer **** (** ******* ******, ******** ***).

*****'* * **** *********** *** ************* ** *** ** **** mid-size ********* ** ***** ** *** ***-****-**** **********. ******* **'* a ****-****, *** **** ******* **** *** ****** ** *** quick *** **** *****.

**, * **** **** ** *** *** *** **** ** clarity...

*** ******* **** *** *** ******** ** * ****** *** which *** *** *** ********* ** *** ******* ***** *********, and *** ********** ************* **** * ************ ****** *** **** project?

****, ****** ****** ** * ******* ****** **** ** ******* Entrapass ******. ******* ******* ** ***** *** ****** *********** ******* us ****** ******** *** ********* ****** *** **** ****** *** years. *** *** ******** ****** ** ** ** *** **** but *** ******* *** ******* **** **** ********* ** * global ********* ******. *** **** ********** *** *** **** ****.
****, ****** ****** ** * ******* ****** **** ** ******* Entrapass ******. ******* ******* ** ***** *** ****** *********** ******* us ****** ******** *** ********* ****** *** **** ****** *** years. *** *** ******** ****** ** ** ** *** **** but *** ******* *** ******* **** **** ********* ** * global ********* ******. *** **** ********** *** *** **** ****.

** *** ** ********** *** ******** ** *** ** **** metrics **** ****** ******** ** *** *** **** ******* ***** website ****** ****. **** *** *** ** **** ******* **** lists ******** ** ** ****** **** *** * **** ****** of ******* *******.

*******: * ********* **** ** *** ** ******* ** *** Arecont ****** *******.

******* ******* **** ****** **** ** *****.

#*

** *** ** ********** *** ******** ** *** ** **** metrics **** ****** ******** ** *** *** **** *******...

* ******* *** **** ****** ********* *** *** ***** ** well *****. ****** ********* ** **** *** ******** *** **** useful **** *** ******* *** **** ******* ******** *********:

- ***** **** **** ****

- *** **** *******

- # ** *** ********

- % **** ***** ******* *** *********

- ***** ** ******* **** *** (** **** ** **** Web ******** *** ******* ** * ****** ****** *** **** Website ***'* ****** ******** **** **** ** ********** ** ****?)

- **** ****

****** **** ** ** *** ***'* **** *** *** ******* or ***'* ****** ** *** *** *** ******* / **** to **** ************?

* ******* *** **** ****** ********* *** *** ***** ** well *****

**, * ******** ** **** ****** ********. ** **************** ******** *****-** ****** ******* **** ** **** ** ****** Analytics. *******, ** * ** *** ****** *** ******* ******* and *** **** ***** ***** *********** *** ****** ******** *** ******** ********. * **** ***** them **** *** ** ***** ****** **** ** ********* ***** on ****** ******** (* ** * ** *** *****).

** * ******* *** ******* ****** ********* ***** ** ******** as **** - *** *** ********** ** ******* *** ***** would ** *********. ***** ***** **** *** ** ** ******* ****.

** * ******* *** ******* ****** ********* ***** ** ******** as **** - *** *** ********** ** ******* *** ***** would ** *********.

**** **********, *** ***** *** *****:***********, *** ********* ** *** ***** ** ** ** **** product ***** ** **** *******? **** ** **** **** ************ with *** *********** ** *** **? ** *** **** ** might **** **** ************ **** *** **** ** ***? ** you **** ******* **** ******** ** ** *********/**** *********/**** ********* as *** ******** *** *******?

******** *** ****** ** ****** ** ** * **** ******* version, **** ******* ********* ******* ** **** ******* *******. ********** useful ** ***** **** ********* ********* ** *** ** **** about **** *******.

* ***** ** ******* ** **** **** ***** ***.

** *** *** ** ********** **** ***** ** ********* *** word ** ***** *** *** ********* ******* **** *** ******** you ******** **** ****, **** * ******* ** *** ******.

*** ** *** **** ** **** ** *** *****, **, if *** *** ******* *** ********, * ******* ** *** of *** **** ***** ****** *** *** ** ** **** legit. *** ** **** ** *** * ******* ******* ** now * ****. *** ********* * ******* ******** ****. *** does ******** ******* * ******** ****? * **** ***** ******** maintenance *** **** **** *** ********* ** *********. *******, * will *** **** ** *** ******* ***** ****** ********* ** alot ** ****** ***** *********.

* ***'* *** * *** ** **** ** ** ******* because **** ** ** ******** ** *** *** **** **** of *****. * ** ****** ** ****, *** *** ** often ** * ******. **** ********** ***** ******* ** **** off, * ********* ** **** ** ** **********. * ***** say ** *** **** * *******, **** **** ** ***** somewhat ******. ***** **** ** ** * **** **** *** needed ** ***** * *** *** * ****** ******* *** that ** ***** **** ********* ** *** **** ** **** and **** ** *******. *******, **** ********** *** ***** ******** sites *** ** ***** ****** ***** ***** **** ******** **** as ***********. *** ******* ** **** **** ****** *** ****** edit *** ******* ********** ******* ******* ** *** ******* *******.

******** ******* * **** ***** ** ********** **********. ** *** have ** *** **** **** ***** ***'** *** *** *********** "this ******** *****" *** ***'** ******** ***** ***** *** **** old **** ***** ***** ***** ***'** **** ** *** ***** for *****. ** *** **** * ***'* ******* *********** ** something ********** **** ***** ** **** ** ****** *** **** panels *** **** * **** *** *** *** ***** ******** run *** ***** ****** ** **** *** ****. ** *** have * ********** ****** *********** **** ********** ***** *** **** no ****** ******** *** ***'* ** ******* **** ****. ** you **** *** **** ** ******* **** *** **** **** modern ******* (********* * **** *********** ******* ** *** ** to *** "*****" ******* ** **** ****) **** ******* ***** is ** ***** * ****** ****** *** *** ** **** the **** ***'** ********* ** ******** ** - **** *** it - ** ******.

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