Integrators Divided On Website Importance to Business (Statistics)

By: John Honovich, Published on May 04, 2018

Are websites important? Still quite a number of integrators have no websites.

New IPVM statistics show that nearly half of all integrators find a website to be not very important in terms of sales and generating business. But nearly a third of integrators strongly disagree, not only finding it very important but many reporting significant success winning new customers.

In this report, we break down the results, share color commentary from 150+ integrators and offer recommendations.

*** ******** *********? ***** quite * ****** ** integrators **** ** ********.

*** **** ********** **** that ****** **** ** all *********** **** * website ** ** *** very ********* ** ***** of ***** *** ********** business. *** ****** * third ** *********** ******** disagree, *** **** ******* it **** ********* *** many ********* *********** ******* winning *** *********.

** **** ******, ** break **** *** *******, share ***** ********** **** 150+ *********** *** ***** recommendations.

[***************]

Key ******

*** * *** ****** from *** *******:

  • ********* **** ****** ** many, ** *** ****, as *** **** ********* for ********** ******** **** a ******* *******.
  • **********: *** **** ****** viewpoint *** **** ******** do *** **** **** sales *** *** **** validate **** * ******* is **********.
  • ****** ***** *** *****: A ********, ****** * sizeable, *** ******** ******** websites ********** ***** **** became *****. ***********, ***** integrators **** **** ****** to ********* *** *** spent ***** *** **** updating ***** ******* *** for **-**** *********.

Referral *******

**** ****** ** *** not *** ***** *********, integrators **** *** **** volunteered **** '**** ** mouth' / ********* **** far **** ********* **** a ******* *** ********* a ****** *** ** prioritize *** *******:

  • "*** **** *********. ** rely ******* ** ********* and **** ** *****."
  • "**** ** *** ******** is **** ** ***** or *** ***** *** and ******* *** ****."
  • "*** **** ** *** quality ** **** **** clients *** ** *** best ********* *** ** company"
  • "*** **** *********. **** projects ******* ****** ******* and ***************."
  • "******** ********* ***** ** new *********! **'** ******* that ***** ** ** and *** ***** **** our ******* *** ******** so **** ***'* **** to ***** *** *******."
  • "* *** **** ******** from **********. ** ***** a *** ** ****** to **** ** *** top ** ******** *** when *** *** ***** only * ***** ****** of ********* **** **** jobs."
  • "*** **** ** **** on **** ** ***** and *** **********"
  • "*******. ** **** ***** on ************* *** ******* of *******."
  • "**** ****** ******* ** our ******* ******* *** how ** *** ********* in *** ****** *** because ** *** **** our ******* **, *** due ** *** ***************"
  • "** **** **** ** word ** ***** **** our ******** ******** ****. We're * $**-$*** *** year ** ***** ******* so **'** ***** ****** that **** ** *** our ********* ******* ** each *****, *** ******* are ******* **** *** us. * **** **'** almost * ******** ******* despite *** **** ******* we ***'* ** *********** and ***** ****; ** provide ********** ********* **** websites **** ***** ********** explain."
  • "** ***** ****** ** word-of-mouth ********** ** **** cement *** ********."
  • "*** ********* ** *** as * ****** ** win ****. *** ** our **** ** ***/********** and ** *** ******* referrals"
  • "** *** **** ** our ******** ******* ************* and ************ *******."
  • "**** ***** *** **** of ***** *** ************* with ***********. ******** *** Linkedin **** ** ***** more ****** **** **** anything ****."

**********

*** **** ****** ******* of * ******* *** as ********** - ** signal ** *********, **********, that ***** ******* *** legitimate:

  • "**** ** *** ********* do **** ** ***** our ******* ***."
  • "*** *** **** ** a *********, *** ** initiator. ***** ** **** a ******** ******* ***** channels, **** ***** ***** our ******* ** ******** their ******** - ****** sure *** **** ***** like ** ***** **** they **** *** ** know **** ** *** doing."
  • "**'* **** ** * validation ***** **** **** anything. *** *** ******** is **% *********."
  • "** ****** *** ******* finds **** ********, **** it *** **** * glowing ********, *** ******** will ***** ** ** your ******* ** *********** you ***** ****. *** never *** * ****** chance ** **** * first **********."
  • "******** ** ******* *** website ** ***** *** initial ******* ** *** Download ****** *** *** company ******* ** ***** the ********* **** **** in ********* *** ********** sectors."
  • "**** ********* *** *********. Clients ******* ****** *** website ** ***** ******** projects ** **** ******, years ** *** ******* the ********, ******** ******** and **********."
  • "*** ****** **** ** verify *** ** *** and **** ** **** a ******* - ***** some **** ** *********"
  • "* ******* ** *** current *********** ** *** "public ****" ** * company. *** **** ********* customers, **'* *** ***** thing **** ***** *** when *********** * ********* supplier."
  • "**'* ****** ** ******* our ******* *** **** prospects ** ******* ********** on *** ******* ** execute. **'* *** ******* directly ** *****."
  • "** **** * ******** across *** ** *** I *** ***** * leads * ***** **** the *******. * ***** more ********* *** ** during ******* ** *** to ****** ** ********, normally ***** * **** spoken **** ****."
  • "*** **** * ********* site *** ****** ********* our ****** *** *******."
  • "* **** **** * clean *** **** ******** website ** **** ** a ******** ***** *** is *** *********** * new ******** *********."
  • "**'* ********* ** ******* credibility *** *** *** direct *****."
  • "***** ** ***'* *** main *** ******** *********** route, ** ** **** customers *** ***** ******** find **** *********** **."
  • "** *********** **** ******* as * **** ****** and *** **** * fly ** ***** ******. It ***** *** *** capabilities *** ********** **** can *****"
  • "**'* *** ****** **** and *** ***** ********** many **** ** *** company."

Getting *****

***** ********** * ********, integrators **** ***** ** improving ***** ******* *** online ********* ***** ******** significant ********:

  • "**** *********, ** *** #1 ** ****** ******* search ******* *** ****** all *** ********* *** acquired **** ***"
  • "** ****** **********. ** garner ***** * *** of *** ******** ******* our ****** ******* ******** and ** ****** *** directed ** ******** ******* pages ** *** *******. There **** **** ******** content."
  • "*** **** ********* *** recently ** **** **** getting ***** ******* *** Facebook ****"
  • "*** ******* ** ********** new, *** ** **** seen * ***** ******** in ***** ***** ** went ******."
  • "*** ******* ** **** important ** ** *** been * *** ****** in ******* ***** *** generating ********. *** *** is ** **** ** updated *********."
  • "** ** ******** **** important ***** ********* ** a **** *** ******** some ***** ** ***. Inquiries **** *** *** are ** * **** from * **** ***."
  • "********* *** ********* ********** does * **** **** job ** ******* *** Corp ******* ** ** date *** *** ****** of ****** *** ***** created **** **** * significant **** **** *** last * *****. *** blogs *** *********** ****** on *** ******* *** been **** ********. ******* seen ** ** ** websites **** **** ***** than ** *** **** to ****** *** ******** Integration *********."
  • "*** ******* ***** * big **** ** ******* our ***** ***** *** 1st *******. ***** ********* all ***** *********** ******* to *** ******* ******* we *** **** ** showcase *** ******** *** services."
  • "* ******* ** ** very *********. ** ** nearly *** **** ********* we **. *** ******* does *** **** ******** with *** ********* ****** but ** ***** **** a ******* *** **** the ****** ***** ** for * *******."
  • "** *** * ***** contract ******** ** *** website ** **** ********* for *** ***** ********** agents. ** **** ****** our ***** ***** *** discounts ** *** *******."
  • "* ***, ***** ** also **** ****** *****."
  • "*** ******* ******* ****** in ***** **** ********* looking *** ********** ******** solutions."

Spend **** ** ******** / ****** *********?

*** ***** ***** ******* show ** ****, *** an **********, **** ** their *********** *** ******** online *********. **** ******** an *********** *** *********** that ** ***** ********* on **** ** ***** out.

********, ******* ** ********* naturally ****** ** ********** to ********* **** ******* customers ****. ** ********, the ******** ******** ** opening ** ******* ** anyone, ***** *********, *** companies *** ******** ****** use *** ******** *****. An ********** *** *** themselves **** ************* *** companies **** ***** ********* have ** **** ** getting ** *********** *********.

*** ********, *******, ** not ****** *** ***** but *** **** *** attention ** ****** **** can ** ************* ********* to ** **********'* **** competencies (************ *** *********** systems) ** *******, ********, and *********.

For *************

*** ******* ***** ** noticed *** **** **** integrators *** *** ***** of ******** ** *************** themselves **** *************:

  • "*** **** *** **** been ******* ** ********** manufacturers ** **."
  • "* ***** *** **** important ** ** **** setting ** ***********/****** ********** with *******"
  • "**** ******* **** *** customers, *** ************* ** even ****** ** **** a *** ******** *** first ***** **** ** is *** *******"
  • "******** *** ******** **** to ***** **** ****** spam **** ******** ****."

**** ** ******** ** manufacturers *** ***** ****/********* about ***** ******* ***** unsophisticated. * ****** ******* could ****** * **** technically ***** ********** (****** not ***********, ** ******).

Not * ***** *******?

** *******, *** ****** or *****, *** ******* seemed ** ** *** up **********'* ******* ******* on ***** *******:

*** ******* ** *******, it **** ***** **** you're * **** *******, not * ***** *******.

Comments (27)

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****. ** *** ***** **** is ****, * **** ******* *** ***** **** *** ** list. **** ** * *** *** **** ** * ******** with ***** ***************.

** *** ***'* **** **** *** ******** * ****** ******* in **** ***** ** ** *** * ** ***** ** trust *** ** ** **** *** **!

****, ***** ******** ** **** **** ** *** **** ***********, thanks. *** ** **** ****...

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****.

... ** **** **** ****** **** *** ***'* ********* **** your ********** ********* ** *** ***, *** *** *** *** to ******** ****?

*******. * **** ***** **** * *** ****** *** "**********" it ** ****** *** ***** **** * **** ** ******* a ************** ** ** * ****** ** ***** ******* * cold ****.

***** ***, **** ** **** *******!

* **** **** **** **** ** ****. * *** * lot ** ******** **** ********* ****** **** ***** ** ******* it ****** **** ** **** **** ** **** ***** **** our ******* *** **** ** **** **-**-**** **** **********. **** combined **** *** ** ****** *** ***** ******* ***** ** a ***.

** ** *** ****, * *** **** *** **** **** I ** ***** ******** ** ** ********** *** ***** ***** I ** ** ***** ***** ****. ** *** ***** **** is ****, * **** ******* *** ***** **** *** ** list

** **** - ****** *** ******* **** ****. *'* ********* and *** ********* ** *** ******** **** **** ******...**** ** that ** ** * ******** *******.

** ***'* **** *** *************** *** *** *********** *** ************* that ** **** **** ***** ** *** ******** ********* ***** but ***** ** *** ********** **** **** *** ******** ********* that **'** ****** **** **** *** **** * *****.

* ********** ***** **** **** ******. ******* ** *** *** Integrators *** ********** ** ******** ***** ** ********* ** *** very ***** **** ****** ********:

- ******* ************ ** ******* *********** *** **** ***** *********** as **** ** **** *** ****** ** ** * ******* technology *******

- ******* ****** ******* ** ****** *** ***** ****** ***** and **** ****** ** ***** *** *** ******** ****

- ****** ******* ******** ** ****** *** *** ** ***** are *********** **** **** **. ** ** **** ** ********* and ***** ***** ** ******* ******** *** *** *** ******* sitelinks ** ***** ** ********** ** ******** **** *********** ** the **** (****** ****** ******* ****)

- ******** *********** - **'* * **** *** **** *** high ****** *** ** **** *** ** **** **** *********** end ***** *** ********* *** * ********* ********

******* ***** *** **** ***** *************** *** ***'* ******* ***** investments ** ***** ** ******* ** ****. ***** *** ****** that *** *** ** **** ** ***** ** **** **** assistance **** * ******** *** *****.

****** *** ****** ***** *** **** ******** ****!

* ***** * **** **** ** ** **** ** *** do *********** **** ***** *********?

- ****** ***** *** ****** ***** *****?

- *** ******** (******* ** ******** ******** ** ******** **********) without ****** *****?

- ********* ******** **** ***** *********?

- **** *** ******?

- **** *** **** ** **** **** **** **** **** website ** **? (***** ******* * **** ***** ****** *******)?

* ***** ** ********* *********** ** **** *** **** ***** of *** ********** (***** ****, ********, ********), *** **** ***** of ********** ** **** ******** ********** ****** ******* ** (****** budget *********, ****** ************* ** **** ***, ****** **** *** and/or ***** ***********).

*******, ******** ***:*** ***** ***** ******* (**********)

****** *** ******* **** ****:

*******, ******** ***:*** ***** ***** ******* (**********)

* ***** ** ********** ** *** ** ***** **** **** any ******* ***** ** *** ********** ********. ****, ** ***'** open ** * **************, **** ***** ****** ****** ********** / marketing *** *********** *** ************* ***** ***** ******* **** ** different **** *** ****** ***** ****** ** *** ***** ***** on *** **********.

*** ********** ** **** ***** **** ****** **** ******** ******* the ******* **** ****** ****** ** ***'*. ****** **** ***'* market **** ** **** ** ***** ***/** **** ********. ****, LinkedIn *** ***** ******/****** ******** **** *******.

** ***'** ****** ***** ***** *********, ******** *** **** ******** where ********** ** *** ** *** *** *** ***** ***'* "shopping ******." * ***** *** *** * ******* ***'* *********.

**** ** *** ******** ***** **** *********. *******, **** ** our ********'* ***** *** *** ******* ***** ****** ******* **. We *** *** ******* ** * ******** **** **** ********, the ***** *** ** *** ******* *** ** ***** ** the ******* ** **** **** ** *****.

******** *** ****! ***'* **** **** ** ** *****.

** ** ***-**** * **** ** ******** ********** ******** ** see ** **** *** ******* ******** **** *** ************ * use, *** **** ***** ** ******* **** ***.

* *** ********** **** *** ******** *** ******* ***/** *** updated ** **** ******* ********.

********* ******* ****** *** ** ** **** **** ** "****** of ******* *", *** ** *** ****** ** **** **** offer *** *** **. *** * ********** **** ***** ****.

* ******** **** *** "***'* **** **** ** ** *****" comment. ***** ****** **** *** ** *** **** *** *** "I *** ********** **** *** ******** *** *******"! ;-)

** *** *** **** ******* *** *********** *** *** ******* partners ** *** ************* *** ***, **** **** ** ******** on *** ************'* **** ****** *** *** **** ** ** least *****. *** ******** ** **** **** ***** ** ****, but * **** ***** ** ***** **** ****** ** *****.

**** ***** ****. * ** **** **** ** *** ***********'* webpage *** **** **** *** *****-********* ** *** ********** ********.

* ***'* **** ******* ********** ******** ******. **** *** **** that ***** ****** ****, ** ******* ******* *******, *** ****** DVR ********** ** ** ******* ******* ****** *** ********* ******.

*'* *****-******* ***** *** ** ******* ** ****** ** *** my ***** **... **** **** ******** ******* *** *********** ** your ********* **** *** ******* ***.

**** ********** ******** *** ***** ** *** ********. ***** ********* are ********* ****** **** **** * **********/********* ****** **** *** doesn't **** ** **** ******. ************* ****** ******** ** ****** programs ** ****** *** *** ********* ******** ** *** *** the *** ****. (** ******* ****** *******, ********, ***) *** same ***** ********* ********** ****** ****** ******* *** ***** ***** you ***'* **** **?

*** ****** ** *******, ***** ** * **** *********** ** move ** **** * ***** ** * ***-**** ********** ***** online. ******* **'* *** ** **** **** - *** **** to **** **** ***** ** ***********/***** *** ********* *** ** prepared ** **** **** *** ***** *** ** ***** ** catch *** *** ******* **** *** *** *********** **** **.

*** ******* ********* ** ****** **** * *** **** ******* to * ***-***. *** ********** **** ** **** ***** **** are *** **** *** ***** ***** ** *** **** ** keep ***** *** *******. ** * ***-***** *******, **'** *** tenders *** **** ***** *** ** **** **** ** ******* a ************ ****** ** ***** ************* ******* ** ***** ******** dealer **** (** ******* ******, ******** ***).

*****'* * **** *********** *** ************* ** *** ** **** mid-size ********* ** ***** ** *** ***-****-**** **********. ******* **'* a ****-****, *** **** ******* **** *** ****** ** *** quick *** **** *****.

**, * **** **** ** *** *** *** **** ** clarity...

*** ******* **** *** *** ******** ** * ****** *** which *** *** *** ********* ** *** ******* ***** *********, and *** ********** ************* **** * ************ ****** *** **** project?

****, ****** ****** ** * ******* ****** **** ** ******* Entrapass ******. ******* ******* ** ***** *** ****** *********** ******* us ****** ******** *** ********* ****** *** **** ****** *** years. *** *** ******** ****** ** ** ** *** **** but *** ******* *** ******* **** **** ********* ** * global ********* ******. *** **** ********** *** *** **** ****.
****, ****** ****** ** * ******* ****** **** ** ******* Entrapass ******. ******* ******* ** ***** *** ****** *********** ******* us ****** ******** *** ********* ****** *** **** ****** *** years. *** *** ******** ****** ** ** ** *** **** but *** ******* *** ******* **** **** ********* ** * global ********* ******. *** **** ********** *** *** **** ****.

** *** ** ********** *** ******** ** *** ** **** metrics **** ****** ******** ** *** *** **** ******* ***** website ****** ****. **** *** *** ** **** ******* **** lists ******** ** ** ****** **** *** * **** ****** of ******* *******.

*******: * ********* **** ** *** ** ******* ** *** Arecont ****** *******.

******* ******* **** ****** **** ** *****.

#*

** *** ** ********** *** ******** ** *** ** **** metrics **** ****** ******** ** *** *** **** *******...

* ******* *** **** ****** ********* *** *** ***** ** well *****. ****** ********* ** **** *** ******** *** **** useful **** *** ******* *** **** ******* ******** *********:

- ***** **** **** ****

- *** **** *******

- # ** *** ********

- % **** ***** ******* *** *********

- ***** ** ******* **** *** (** **** ** **** Web ******** *** ******* ** * ****** ****** *** **** Website ***'* ****** ******** **** **** ** ********** ** ****?)

- **** ****

****** **** ** ** *** ***'* **** *** *** ******* or ***'* ****** ** *** *** *** ******* / **** to **** ************?

* ******* *** **** ****** ********* *** *** ***** ** well *****

**, * ******** ** **** ****** ********. ** **************** ******** *****-** ****** ******* **** ** **** ** ****** Analytics. *******, ** * ** *** ****** *** ******* ******* and *** **** ***** ***** *********** *** ****** ******** *** ******** ********. * **** ***** them **** *** ** ***** ****** **** ** ********* ***** on ****** ******** (* ** * ** *** *****).

** * ******* *** ******* ****** ********* ***** ** ******** as **** - *** *** ********** ** ******* *** ***** would ** *********. ***** ***** **** *** ** ** ******* ****.

** * ******* *** ******* ****** ********* ***** ** ******** as **** - *** *** ********** ** ******* *** ***** would ** *********.

**** **********, *** ***** *** *****:***********, *** ********* ** *** ***** ** ** ** **** product ***** ** **** *******? **** ** **** **** ************ with *** *********** ** *** **? ** *** **** ** might **** **** ************ **** *** **** ** ***? ** you **** ******* **** ******** ** ** *********/**** *********/**** ********* as *** ******** *** *******?

******** *** ****** ** ****** ** ** * **** ******* version, **** ******* ********* ******* ** **** ******* *******. ********** useful ** ***** **** ********* ********* ** *** ** **** about **** *******.

* ***** ** ******* ** **** **** ***** ***.

** *** *** ** ********** **** ***** ** ********* *** word ** ***** *** *** ********* ******* **** *** ******** you ******** **** ****, **** * ******* ** *** ******.

*** ** *** **** ** **** ** *** *****, **, if *** *** ******* *** ********, * ******* ** *** of *** **** ***** ****** *** *** ** ** **** legit. *** ** **** ** *** * ******* ******* ** now * ****. *** ********* * ******* ******** ****. *** does ******** ******* * ******** ****? * **** ***** ******** maintenance *** **** **** *** ********* ** *********. *******, * will *** **** ** *** ******* ***** ****** ********* ** alot ** ****** ***** *********.

* ***'* *** * *** ** **** ** ** ******* because **** ** ** ******** ** *** *** **** **** of *****. * ** ****** ** ****, *** *** ** often ** * ******. **** ********** ***** ******* ** **** off, * ********* ** **** ** ** **********. * ***** say ** *** **** * *******, **** **** ** ***** somewhat ******. ***** **** ** ** * **** **** *** needed ** ***** * *** *** * ****** ******* *** that ** ***** **** ********* ** *** **** ** **** and **** ** *******. *******, **** ********** *** ***** ******** sites *** ** ***** ****** ***** ***** **** ******** **** as ***********. *** ******* ** **** **** ****** *** ****** edit *** ******* ********** ******* ******* ** *** ******* *******.

******** ******* * **** ***** ** ********** **********. ** *** have ** *** **** **** ***** ***'** *** *** *********** "this ******** *****" *** ***'** ******** ***** ***** *** **** old **** ***** ***** ***** ***'** **** ** *** ***** for *****. ** *** **** * ***'* ******* *********** ** something ********** **** ***** ** **** ** ****** *** **** panels *** **** * **** *** *** *** ***** ******** run *** ***** ****** ** **** *** ****. ** *** have * ********** ****** *********** **** ********** ***** *** **** no ****** ******** *** ***'* ** ******* **** ****. ** you **** *** **** ** ******* **** *** **** **** modern ******* (********* * **** *********** ******* ** *** ** to *** "*****" ******* ** **** ****) **** ******* ***** is ** ***** * ****** ****** *** *** ** **** the **** ***'** ********* ** ******** ** - **** *** it - ** ******.

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