IMS Top 10 Video Surveillance Predictions Examined

Author: John Honovich, Published on Jan 16, 2010

IMS has released Top 10 video surveillance predictions for 2010. We think it's useful to consider but important to appreciate the timing and product support issues impacting these predictions. Specifically:

  • Managed/Hosted *****: Their first prediction is that 2010 will "be the year [video surveillance as a service] moves out of the shadows into the limelight". While we think that interest and use will certainly expand, we believe it will be more gradual. Not only are the products not ready for mass use, the only large company pushing these solutions is Axis (see our *******/****** ***** ***************** **** **** ********** **********). ********, ***** *** ******** ***** ********* **** *** traditional ******** *****, ** ***** ** ********* ** ********** **** aggressive (****: **** ** ******** *** ** ******** **** ** conflict **** ***** ***** *** ********). *******, *****'* ****** ** money ****** *** *******/****** ***** ********. ******** * *** ********** into *** ********* ******** ******* ** **** ****. ***** ********* and **** *** *** ***. *******/****** ***** **** *** **** anywhere **** ** ****.
  • Cameras **** *****-** *******: IMS predicts: "2010 will see more vendors offering a wider range of network cameras with SD card support. Furthermore, IMS Research predicts that end-users will start to exploit this feature in increasing numbers." While 80% of the cameras we test support SD cards, 90% of these are worthless. VMS support for SD cards/storage is poor with the only common case being proprietary solutions requiring the use of the camera manufacturer's VMS. It will be rare to see SD storage be used until interoperability standards are adopted for accessing storage on cameras. This is, even optimistically, at least two years away (if it happens).
  • Prices **** *** ******* *******: "IMS Research forecasts that like-for-like network camera prices will start to fall significantly in 2010 – by at least 15% in some instances." Because the prediction is so heavily hedged, it's hard to analyze. IMS does cite ONVIF/PSIA as being driving forces. While we think in the long term interoperability will put downward pressure on prices, we think 2010 will be too soon for this to be a significant effect. As we noted in our ********* ********* *** *****/**** ********, ** ***** **** **** ** * **** *** ******** but *** ********** ***. ** ***** ***** ********** **** **** their ****** ** ************ ** *** ****** ** *********. **'* more ****** **** **** ***** **** ** ***** *** ********* effect ** *** *** ** ***** '*********'.
  • Video ********* *** ******: "The biggest trend for video analytics in 2010 will be searchable or forensic analytics." Given the shortage of vendors offering forensic analytics (***,***** **, *****, *******), ** ** *** *** **** **** ***** this *****. ***'* **** ******** **** *** ***** **** ******* market **********. ***** ** **** ******** ******* ****** ********. ***** ***** *** ******* **** ***** ******** *********, **** more ******** ********* ***** **** **** ********. ***********, ** ** not *** *** ******** ********** ** ****** ****** **** ***** make ******** ********* **** ****** ** **** ******. ***** ***** analytics *** ******** **** ******, *** ***** ** **** **** alerting *** ******* *******. ** ********, ****** ******** ******, **** time *********** (******) *** ************ **** ******** **** ********* (******* users **** *** *** **** *** ******** **** ******). ** do *** *** **** ********.
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