iDentify Facial Search Tool

By: John Honovich, Published on Sep 10, 2012

A facial recognition tool was selected by ASIS as one of the 10 best new products at their 2012 show. While facial recognition has been around for many years, it remains a niche. In this note, we review the product, iDentify Face Search examining how it fits in the market, what applications it is best for and what competitive options exist to it.


The developer, iViewSystems, core product is a case management and tracking tool, named iTrack. The new facial recognition tool is intended to be used as a component of that overall platform but can be purchased and used separately. Additionally, iViewSystems offers a real time facial surveillance solution, iGWatch that is best known for an Ontario casino deployment monitoring self-excluded gamblers.

iDentify is thick client application that allows users to import their own photos and find matches among them, using facial recognition and gender analysis. The company does not provide third party photos nor watch lists and is intended for use by larger organizations that often maintain large databases of photos of employees, suspects, etc. When used with their iTrack case management solution, it can better tap into other data recorded about suspects and issues. The demo video below overviews using iDentify:

iDentify, purchased separately, is available for ~$10,000 USD.

Competitive Options

We are aware of 2 competitive options:

  • Safran Biometrica offers Virtual Casino 6 which is a similar thick client, focused on the casino market that shares photos of known "card counters, slot and table game cheats (along with known associates), exclusion lists, gaming scams," plus regular updates to those lists. We do not have pricing for this offering.
  • 3VR CrimeDex is a web service that enables sharing and comparing photos and identification of suspects among end users primarily in retail, banking and gaming (overview video here). When a user uploads a suspect photo, a CrimeDex analyst will run 3VR's facial recognition of that photo against existing database of suspects and will forward high probability hits to the user. Additionally, CrimeDex can be used to collaborate, record and share information on suspects but it does not replace traditional case management tools. CrimeDex costs $595 per year though the company reports most users are members via associations of security and fraud professionals.

The main difference of these two is tapping into / comparing against 3rd party watchlists.


Given its price, need for building one's own database and best fit as part of an iTrack case management system, we see iDentify as a niche tool for large scale organizations.

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Facial Recognition Systems Fail Simple Liveness Detection Test on May 17, 2019
Facial recognition is being widely promoted as a solution to physical access control but we were able to simply spoof 3 systems because they had no...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Maglock Selection Guide on May 16, 2019
One of the most misunderstood yet valuable pieces of electrified hardware is the maglock. Few locks are stronger, but myths and confusion surround...
Panasonic 32MP Multi Imager Camera Tested (WV-X8570N) on May 16, 2019
Panasonic has released their first multi imager models including the 32MP (4x4K) WV-X8570N, claiming "Extreme image quality for evidence capturing...
Trump Signs 'Huawei Ban' - Executive Order Targeting Foreign Adversary Technology on May 16, 2019
US President Donald Trump has signed an executive order targeting technology provided by 'foreign adversaries', in what is widely being called a...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Milestone XProtect 2019 R1 Tested on May 15, 2019
For the past few years, Milestone has released quarterly software updates XProtect VMS platform. What is new and how much impact do the updates...
San Francisco Face Recognition Ban And Surveillance Regulation Details Examined on May 14, 2019
San Francisco passed the legislation 8-1 today. While the face recognition 'ban' has already received significant attention over the past few...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
Hikvision VP On Muslim Oppression on May 14, 2019
Hikvision has won tens of millions of dollars, at least, in direct contracts with the Chinese government that oppresses Muslims, including a forced...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact