HDcctv Adoption and Barriers Examined

By: John Honovich, Published on Aug 26, 2010

With HDcctv production release starting, speculation on its ultimate success and market share has increased. In August 2010, two organizations projected HDcctv growth. In this note, we examine the factors likely to impact adoption. We are skeptical and believe adoption is likely limited to a very small segment of the market.

For background, review IMS's projection of HDcctv having 15% of the total high definition camera shipments (i.e., HDcctv + MP IP cameras) by 2014. The HDcctv's own projection is for HDcctv to outsell all IP cameras by 2014 (total world market - 55% analog, 25% HDcctv, 20% IP).

We believe the biggest barrier to adoption (and either projection) is the lack of recording support for HDcctv cameras. HDcctv cameras are incompatible with all existing DVRs and VMS systems. While HDcctv cameras use the same cabling as analog cameras, HDcctv cameras cannot be plugged in to existing DVRs (you could physically do so but no video will be captured/recorded). An operational issue, this limitation significantly impacts use of HDcctv cameras.

No matter how good or cheap a surveillance camera is, lack of recording support is a huge problem. This was absolutely an issue for IP cameras for years (only overcome in the last year or so). This will equally be an issue for HDcctv cameras. Worse, HDcctv cameras demand new hardware for encoding video, requiring buying new encoders or new DVRs. For most buyers, it will not be a decision between HDcctv vs MP IP, it will be a decision between cameras that work with their recorders (MP IP) vs ones that do not (HDcctv).

The number of HDcctv recorders/encoders are likely to be limited for the foreseeable future. In August 2010, there are very few, if any HDcctv recorders (even less than HDcctv cameras). Even as recorders become available, buyers will be locked in to the recorder manufacturer (given the industry's lack of interoperability between recorders). Eventually HDcctv encoders will be released (and presumably they will support ONVIF/PSIA) allowing integration with VMS software. The timing of such product availability is questionable. Even once released, the economics of using a HDcctv camera + HDcctv encoder vs MP IP camera are questionable.

Other important issues remain including the price of HDcctv cameras (as we examined in July 2010). Online pricing for HDcctv cameras are starting to become available (about $500 - $700 on Google products). The cost of the cameras plus the cost of the encoders raises further doubts about the motivation to adopt HDcctv.

Given the lack of recorder support and the questionable cost savings, we believe HDcctv will have trouble gaining adoption. Undoubtedly, HDcctv has advantages (less technical skills required to install, possibility of reusing cabling). However, we do not think these can overcome the offerings formidable barriers.

Contrast this to our projections for Megapixel IP growth and adoption.

Comments : PRO Members only. Login. or Join.

Related Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
Axis Supports HD Analog on Apr 15, 2019
In 2017, Axis declared 'Everything is IP': Now, in 2019, Axis has released support for HD analog, with their new encoders.  Why the change?...
Hikvision HDTVI Power Over Coax Tested on Feb 05, 2019
After years of delay, Hikvision's Power Over Coax (PoC) HDTVI models are finally shipping, aiming to make HD analog installs as simple as PoE, with...
8MP HD Analog Tested (Dahua / Hikvision) on Jan 30, 2019
HD analog has promised higher resolution for years, but has lagged substantially behind for years. Now, both Dahua and Hikvision have started...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Top Manufacturers Gaining and Losing 2018 on Nov 26, 2018
This is the 5th year IPVM has tracked manufacturers gaining and losing: Top Manufacturers Gaining and Losing 2014 Top Manufacturers Gaining and...
Ideal SecuriTest IP Vs Unbranded IP Camera Install Tool Tested on Nov 21, 2018
In our recent IP camera installation tool shootout, multiple members questioned the Ideal SecuriTest IP's features compared to low-cost unbranded...
IP Camera Installation Tool Shootout - Avigilon, Axis, Ideal, Hanwha, Triplett, Veracity on Oct 23, 2018
Setting up IP cameras has historically been challenging, with techs often precariously using a laptop on a ladder or lift. Some options for install...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact