HDcctv Adoption and Barriers Examined

Author: John Honovich, Published on Aug 26, 2010

With HDcctv production release starting, speculation on its ultimate success and market share has increased. In August 2010, two organizations projected HDcctv growth. In this note, we examine the factors likely to impact adoption. We are skeptical and believe adoption is likely limited to a very small segment of the market.

For background, review IMS's projection of HDcctv having 15% of the total high definition camera shipments (i.e., HDcctv + MP IP cameras) by 2014. The HDcctv's own projection is for HDcctv to outsell all IP cameras by 2014 (total world market - 55% analog, 25% HDcctv, 20% IP).

** ******* *** ******* ******* ** ******** (*** ****** **********) is *** **** ** ********* ******* *** ****** *******. ****** cameras *** ************ **** *** ******** **** *** *** *******. While ****** ******* *** *** **** ******* ** ****** *******, HDcctv ******* ****** ** ******* ** ** ******** **** (*** could ********** ** ** *** ** ***** **** ** ********/********). An *********** *****, **** ********** ************* ******* *** ** ****** cameras.

** ****** *** **** ** ***** * ************ ****** **, lack ** ********* ******* ** * **** *******. **** *** absolutely ** ***** *** ** ******* *** ***** (**** ******** in *** **** **** ** **). **** **** ******* ** an ***** *** ****** *******. *****, ****** ******* ****** *** hardware *** ******** *****, ********* ****** *** ******** ** *** DVRs. *** **** ******, ** **** *** ** * ******** between ****** ** ** **, ** **** ** * ******** between ******* **** **** **** ***** ********* (** **) ** ones **** ** *** (******).

*** ****** ** ****** *********/******** *** ****** ** ** ******* for *** *********** ******. ** ****** ****, ***** *** **** few, ** *** ****** ********* (**** **** **** ****** *******). Even ** ********* ****** *********, ****** **** ** ****** ** to *** ******** ************ (***** *** ********'* **** ** **************** between *********). ********** ****** ******** **** ** ******** (*** ********** they **** ******* *****/****) ******** *********** **** *** ********. *** timing ** **** ******* ************ ** ************. **** **** ********, the ********* ** ***** * ****** ****** + ****** ******* vs ** ** ****** *** ************.

***** ********* ****** ****** ********* *** ***** ** ****** ******* (as ********** ** **** ****). ****** ******* *** ****** ******* *** ******** ** ****** available (*****$*** - $*** ** ****** ********). *** **** ** *** ******* **** *** **** ** the ******** ****** ******* ****** ***** *** ********** ** ***** HDcctv.

***** *** **** ** ******** ******* *** *** ************ **** savings, ** ******* ****** **** **** ******* ******* ********. ***********, HDcctv *** ********** (**** ********* ****** ******** ** *******, *********** of ******* *******). *******, ** ** *** ***** ***** *** overcome *** ********* ********** ********.

******** **** ***** *********** *** ********* ** ****** *** ********.

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