Security Panic Button As An App - Guardly

By: Carlton Purvis, Published on Feb 13, 2014

Guardly [link no longer available], a security startup, has raised $1.45 million [link no longer available]. The startup first arrived on the scene in 2010 with a “panic button” mobile app for consumers and now with the new funding is shifting its focus to enterprise deployments.

Here's a video from Guardly on how the app works:

Enterprise Offerings

In 2012, the company announced its expansion into enterprise deployments [link no longer available] offering Mobile Mass Notification systems for larger operations and indoor positioning systems. [link no longer available] It began partnering with universities to deploy the technology and to date it has been deployed in "Fortune 2000 companies, and cities & municipalities," the company said.

The company aims to eliminate carrying and charging secondary devices for emergency alerts, focusing on technology that people almost carry with them, their phones. It also wants to eliminate the need to seek out emergency call boxes, help locate people indoors and provide location data quickly.

Guardly Command

Guardly Command is its cloud-based incident management system shown in the video.

Indoor Positioning

The company has also created an indoor position system using WiFi technology that can transmit building, floor and room location. Using WiFi instead of cellular allows the system to work even in places with dead zones like parking garages. If the campus already has WiFi, no additional equipment is needed.

"Guardly IPS uses radio frequency fingerprinting from fixed WiFi and Bluetooth sensors which, as part of the deployment process, is set up by Guardly staff by mapping the building's floors and rooms with the Guardly mobile application," the company says.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Mass Notifications

Organizations can also use Guardly Command to send mass notifications to employees or students on a campus.

A complete deployment of these services and Guardly Command takes three to five days, the company says.

Cost

The service for individuals is free to send text alerts to only emergency contacts. The premium service which includes calling 911, sending photos from the mobile phone and web collaboration costs $1.99/month or $19.99/year. The company says the cost for universities/enterprise deployments depends on the size of the student body, but declined to give specific numbers. See the whole pricing list here [link no longer available].

What Happens Upon Alert

Once the app is set up, and a user enters a group of emergency contacts, the app can be instantly activated by simply clicking the app icon on the mobile device. A user-defined list of emergency contacts is alerted via automated phone call and email.

The call and the email include the address and details of the alert. The app also calls 911 and a link to a page for the incident provides location and phone to 911 dispatchers. Both the responders and emergency contacts can connect via conference call.

The app also has and instant messaging feature that allows a use to communicate with police agencies using Guardly Command or other emergency contacts when they aren't able to talk.

Emergency Contacts

A user can input emergency contacts who are notified in addition to emergency services once they send an alert. The app recommends users have at least five emergency contacts. Those contacts must confirm ahead of time that they are willing to be an emergency contact for that person:

The app uses a phone’s GPS to broadcast the phone’s location to people on the list and that network is also notified if the app’s loud siren is activated. Here is the screen when Guardly is initially activated and during an emergency.



False Alarms

To reduce false alarms, the Guardly app vibrates when launched to alert a user and also features a countdown timer. The timer is an adjustable time delay from when the alert is triggered to when it sends a notification. This allows someone to trigger the alarm if they find themselves an a sketchy situation that turns out to be nothing, like a suspicious person walking rapidly in their direction, for example. It does still seem like it would be easy to trip a false alarm if a phone’s keypad lock feature isn’t enabled.

Reducing Time To Notify Emergency Services

"It takes 8 taps to dial 911 on an iPhone (Home, Swipe, Phone, Keypad, 9, 1, 1, Send). It only takes 3 taps to launch Guardly (Home, Swipe, Guardly)," the company website says.

Platforms

The app is available for iOS, Android, Windows Phone and Blackberry devices.

Viability

Guardly recently announced that it raised $1.45 million to expand and improve Guardly Command. There are numerous other panic button type apps, but none of them has gone on to expand into enterprise yet. Many sites, like hospitals and large corporate campuses, already have mobile duress systems but they don't always provide accurate location data or have to use a separate mass notification system. Guardly combines many of these into one platform on devices used by most people. 

2 reports cite this report:

Shark Tank Startup Guard Llama Mobile Panic Tested on May 16, 2017
A Shark Tank TV show appearance has attracted big attention for Guard Llama, a security startup touting a 'panic button' paired with mobile app...
Elerts Push Into Video Surveillance on Sep 03, 2014
Elerts, a mobile alerting startup, is pushing into video surveillance, led by integrations with big name VMSes and hiring of OnSSI's former...
Comments (1) : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
ADT CEO Not Worried About DIY: "2 Discrete Markets" on Dec 13, 2019
ADT's CEO is not worried about DIY, characterizing DIY and ADT's DIFY as "2 discrete markets" at the Imperial Capital Security Investor's...
Verkada Notification Outage on Dec 12, 2019
Verkada is suffering an event notification outage and analytic search failures. Inside, we examine what the issues are, what Verkada told IPVM...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Kidnapping Victim Rescued With Video From Ring Doorbell Camera on May 24, 2019
A kidnapping victim was rescued within 24 hours, with the police crediting video from a Ring Doorbell camera as key to solving the case. A girl was...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...
Bastille Cell Phone Tracking Profile on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance? Bastille is a US startup which tracks people by their cellphone or...
Amazon Marketing Pro Installs of Amazon Security Systems on Apr 25, 2019
Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no. Now, Amazon is advertising free in-home...
Bezos-Funded Deep Sentinel Tested on Mar 28, 2019
Backed by Jeff Bezos, the Silicon Valley startup, Deep Sentinel, has declared: No One Does Home Security Like We Do Our Surveillance Team has...
Camera Disruptor Wyze Enters Sensor / Security Market on Mar 28, 2019
Wyze, the company that has disrupted consumer IP cameras, combining American marketing and Chinese manufacturer, has just announced its expansion...

Most Recent Industry Reports

FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities working to mitigate the spread of COVID-19 virus", the A400/A700...
ADI Branch Burglary on Apr 03, 2020
A security systems distributor branch is an odd target for burglary but that happened this week at ADI's Memphis location. Vehicle Smash &...
YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to be "Your 24/7 Watchman" with advanced analytics and object...
Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered around a faked detection. Now, Dahua has expanded this to the USA,...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video surveillance in the next 5 - 10 years. This is part of our Video...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former FLIR employees is offering a thermal temperature system for the...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts, Convergint is touting 'extensive research' that is either grossly incompetent...
The IPVM New Products Online Show April 2020 Opens With 40+ Manufacturers on Mar 31, 2020
IPVM is excited to announce the first New Products Online show, with 40+ manufacturers, to be held April 14 to the 16th, free to IPVM members,...