Security Panic Button As An App - Guardly

By Carlton Purvis, Published Feb 13, 2014, 12:00am EST

Guardly [link no longer available], a security startup, has raised $1.45 million [link no longer available]. The startup first arrived on the scene in 2010 with a “panic button” mobile app for consumers and now with the new funding is shifting its focus to enterprise deployments.

Here's a video from Guardly on how the app works:

Enterprise Offerings

In 2012, the company announced its expansion into enterprise deployments [link no longer available] offering Mobile Mass Notification systems for larger operations and indoor positioning systems. [link no longer available] It began partnering with universities to deploy the technology and to date it has been deployed in "Fortune 2000 companies, and cities & municipalities," the company said.

The company aims to eliminate carrying and charging secondary devices for emergency alerts, focusing on technology that people almost carry with them, their phones. It also wants to eliminate the need to seek out emergency call boxes, help locate people indoors and provide location data quickly.

Guardly Command

Guardly Command is its cloud-based incident management system shown in the video.

Indoor Positioning

The company has also created an indoor position system using WiFi technology that can transmit building, floor and room location. Using WiFi instead of cellular allows the system to work even in places with dead zones like parking garages. If the campus already has WiFi, no additional equipment is needed.

"Guardly IPS uses radio frequency fingerprinting from fixed WiFi and Bluetooth sensors which, as part of the deployment process, is set up by Guardly staff by mapping the building's floors and rooms with the Guardly mobile application," the company says.

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Mass Notifications

Organizations can also use Guardly Command to send mass notifications to employees or students on a campus.

A complete deployment of these services and Guardly Command takes three to five days, the company says.

Cost

The service for individuals is free to send text alerts to only emergency contacts. The premium service which includes calling 911, sending photos from the mobile phone and web collaboration costs $1.99/month or $19.99/year. The company says the cost for universities/enterprise deployments depends on the size of the student body, but declined to give specific numbers. See the whole pricing list here [link no longer available].

What Happens Upon Alert

Once the app is set up, and a user enters a group of emergency contacts, the app can be instantly activated by simply clicking the app icon on the mobile device. A user-defined list of emergency contacts is alerted via automated phone call and email.

The call and the email include the address and details of the alert. The app also calls 911 and a link to a page for the incident provides location and phone to 911 dispatchers. Both the responders and emergency contacts can connect via conference call.

The app also has and instant messaging feature that allows a use to communicate with police agencies using Guardly Command or other emergency contacts when they aren't able to talk.

Emergency Contacts

A user can input emergency contacts who are notified in addition to emergency services once they send an alert. The app recommends users have at least five emergency contacts. Those contacts must confirm ahead of time that they are willing to be an emergency contact for that person:

The app uses a phone’s GPS to broadcast the phone’s location to people on the list and that network is also notified if the app’s loud siren is activated. Here is the screen when Guardly is initially activated and during an emergency.



False Alarms

To reduce false alarms, the Guardly app vibrates when launched to alert a user and also features a countdown timer. The timer is an adjustable time delay from when the alert is triggered to when it sends a notification. This allows someone to trigger the alarm if they find themselves an a sketchy situation that turns out to be nothing, like a suspicious person walking rapidly in their direction, for example. It does still seem like it would be easy to trip a false alarm if a phone’s keypad lock feature isn’t enabled.

Reducing Time To Notify Emergency Services

"It takes 8 taps to dial 911 on an iPhone (Home, Swipe, Phone, Keypad, 9, 1, 1, Send). It only takes 3 taps to launch Guardly (Home, Swipe, Guardly)," the company website says.

Platforms

The app is available for iOS, Android, Windows Phone and Blackberry devices.

Viability

Guardly recently announced that it raised $1.45 million to expand and improve Guardly Command. There are numerous other panic button type apps, but none of them has gone on to expand into enterprise yet. Many sites, like hospitals and large corporate campuses, already have mobile duress systems but they don't always provide accurate location data or have to use a separate mass notification system. Guardly combines many of these into one platform on devices used by most people. 

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