Genetec's Financials and Competitiveness Examined

By: John Honovich, Published on Oct 25, 2011

Genetec is well known as one of the largest and most advanced VMS systems in the market, growing from obscurity a decade ago to become a leading choice of large enterprises. The question, though, is how much has Genetec grown recently and how big is it today, especially in light of the major shifts within the VMS market over the last 2 years. In this note, we examine those numbers and positioning.

Let's start first with a review of Genetec's key financial metrics:

  • 2009 total revenue was just over $36 Million CAD
  • 2010 total revenue was just $41.8 Million CAD (confirmed by Gentec and extrapolated from Deloitte published financial rankings)
  • 2010 revenue growth rate was ~16%

With those fundamental points noted, there are important limitations in using these numbers:

  • Genetec manufacturers access control and LPR. Results in those segments could skew the total results relative to performance in their core VMS market segments
  • Fluctuations in exchange rates can misrepresent 'actual' product uptake, especially as the USD - CAD exchange rates have been volital over the past few years.

Genetec declined to comment on the skewing that these two factors might have relative to VMS adoption.

Analysis

With total revenue growth of ~16%, even assuming some skewing due to the factors above, it appears to us that Genetec is losing ground to companies like Avigilon, Exacq and Milestone. We see that it in our own discussions with integrators. While Genetec remains very highly respected, we are seeing a lot of integrator's choosing the more basic but easier to use Avigilon and Exacq VMSes (both of whom had over 75% growth last year and are achieving fairly significant share themselves).

We attribute this revenue / market shift to an increased competitiveness of the mid market for VMSes. While companies like Avigilon and Exacq have gotten better in the last few year and Milestone has lead the charge to drop prices, Genetec has not made major moves for its mid market offerings. That noted, Genetec certainly continues to innovate at the high end (e.g., Security Center and edge based recording) but it will be interesting to watch what Genetec chooses to do to compete more effectively in the low to middle of the VMS market.

Comments : Members only. Login. or Join.

Related Reports

Vivint Valuation Falls $1.5 Billion on Dec 19, 2019
Residential market struggles continue. Now, Vivint's valuation has fallen $1.5 billion in its impending merger. Inside this note, we examine...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
Knightscope Sells Just 1 Net New Robot In 6 Months on Oct 04, 2019
For the first half of 2019, US government records show that Knightscope has sold just 1 net new robots ('machines-in-network'), inching up from 52...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Knightscope Adds Just 2 Total Customers In Past Year, Yet Raising Money at $300 Million Valuation on May 02, 2019
This is no longer funny. While Knightscope has laughed it up promoting robot selfies, joking about a 'suicidal robot', the man who attacked a...
Milestone Alleges [Now Removed], Qognify Denies VMS "Running Out Of Support" on May 01, 2019
Milestone is running a marketing campaign where they allege that OnSSI and Seetec VMSes are 'running out of support'. However, Qognify's CEO flatly...
Milestone Execs on Financials, China and Future on Apr 29, 2019
Milestone has released a 44-page annual report for 2018, an atypical and unrequired move for a subsidiary of a large company, however, Milestone...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...

Most Recent Industry Reports

Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...
Directory of 250+ Fever Camera News Reports Globally on May 27, 2020
This global directory tracks 250+ articles about thermal cameras used to detect fevers in response to the coronavirus pandemic. Articles are...
Integrators Rising Against Coronavirus on May 27, 2020
IPVM integrator statistics make it clear - Coronavirus's impact on business is lessening and many are anticipating even better news in weeks...
Netposa Stock Surges 46% After US Human Rights Abuse Sanctions on May 27, 2020
Last Friday, the US government announced it would sanction PRC video management provider NetPosa for being "complicit in human rights violations...
LILIN Presents NDAA-Compliant P2 Cameras on May 26, 2020
Merit LILIN presented its NDAA-compliant P2 camera series at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
ZKTeco Body Temperature and Mask Detection Reader Tested on May 26, 2020
While dedicated fever cameras emerged first, now tablet/kiosk fever detectors are ramping up. China's ZKTeco has been aggressively promoting such...
IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020
IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from...
FDA Defines Correct Operation of "Fever Cameras" on May 26, 2020
The US FDA has now defined the correct operation of "Thermal Imaging Systems", colloquially known as "fever cameras". Many in video...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to Qognify, they have returned to Corsight, a spin-out of an Israeli AI...