Genetec & Milestone vs Avigilon & Exacq

Author: John Honovich, Published on Jun 26, 2012

Over the past few years, the two most frequently cited names cited for professional VMS systems have been Milestone and Genetec. As two of the first pure IP recording solutions, over the past decade, they established their footfold and market strength. Now, though, Avigilon and Exacq are increasingly strong contenders in the race for VMS supremacy. In this note, we examine the competitive positioning of these four companies.

Regular readers will remember that, in our survey of integrators last year, these 4 companies secured the top 4 stops in the VMS favorite rankings.

Financial Positioning

On financial terms, Exacq and Avigilon are catching up. One of the most common criticisms of Avigilon and Exacq was that, despite their good reputations, the two companies were relatively small. For instance, in 2010, Exacq's revenue was under $20 Million while Avigilon's revenue was just over $30 Million.

Now, for 2012, Exacq is on pace for $50 million and Avigion $100 million - compounded annual growth rates of 60%+, excellent even for the high growth IP video segment. By contrast, all indicators show that Milestone and Genetec are growing at significantly lower rates and on target for revenue in the $60 Million range for 2012.

Leaving aside who is number "1" financially, the key point is that Avigilon and Exacq are very quickly catching up to companies who had 5+ years head starts on them. 

Genetec and Milestone Challenges

Both incumbent leaders have challenges that are being exposed:

  • Genetec: While the company has great high end features, it continues to do little to strengthen its position in the small to mid size segment of the market (4 - 40 cameras). Indeed, from its actions, it appears to be ignoring that area as it further develops high end features for super large scale projects. This might be their best long term strategy but it certainly opens up the mid market to newer entrants.
  • Milestone: Reliability and support problems are their key issues. Worse, from discussions with many Milestone integrators and Milestone's management directly, they seem to be either too oblivious or too arrogant to resolve those problems.

The combination of these two factors has clearly helped smaller, less known entrants gain ground into the VMS market.

Avigilon and Exacq Strengths

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Both companies are offering VMS systems targeted at the growing IP Video mid market with offerings that are fairly light weight, easy to use and more tightly integrate with hardware. Exacq has done especially well offering VMS / NVR appliances, an area where Genetec and Milestone are both weak.

Avigilon, though, is even more disruptive, with a combination of:

  • Free upgrades instead of costly long term support plans that Milestone and Genetec advocate (Exacq does as well for software only but includes 3 years for their appliances).
  • Reduced cost of VMS licenses when purchasing Avigilon encoders, making analog migration especially inexpensive compared to other options. When buying a 4 channel encoder, only 1 VMS license is required to bring all four feeds into Avigilon's VMS.
  • A low cost, high resolution camera line that is competitive with top options in the market - none of the other 3 offer this

Where Will This Go?

Certainly, a big part in what happens is how Genetec and Milestone respond to these growing attacks. At this point, we think the companies are well aware and strongly concerned about how Avigilon and Exacq continue to take market share.

Ideally for users, this will spur Genetec and Milestone to resolve their deficincies, improve their offerings and constrain the inroads Avigilon and Exacq are making. However, who knows? Maybe Genetec is content to focus on super large scale projects and Milestone will continue to ignore the obvious danger signs. Whatever happens, this match up will be especially interesting to watch over the next few years.

Comments : PRO Members only. Login. or Join.

Related Reports on VMS

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
NTP / Network Time Guide For Video Surveillance on Jan 10, 2019
Inaccurate time can lead to missing or inadmissible video, yet this topic is often overlooked, with cameras and servers left defaulted,...
H.265 / HEVC Codec Tutorial on Jan 08, 2019
H.265 support improved significantly in 2018, with H.265 camera/VMS compatibility increased compared to only a year ago, and most manufacturers...
IPVM Best New Products 2019 Opened - 70+ Entrants on Jan 07, 2019
The inaugural IPVM Best New Product Awards has been opened - the industry's first and only program where the awards are not pay-to-play and the...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...
Axis Tailgate Detection Tested on Jan 04, 2019
Axis is aiming to tackle tailgating, one of access control's biggest issues, with the Tailgating Detector ACAP application. This camera app claims...
Surveillance Codec Guide on Jan 03, 2019
Codecs are core to surveillance, with names like H.264, H.265, and MJPEG commonly cited. How do they work? Why should you use them? What issues may...

Most Recent Industry Reports

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
2019 IP Networking Book Released on Jan 14, 2019
The new IP Networking Book 2019 is a 285 page in-depth guide that teaches you how IT and telecom technologies impact modern security...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact