Genetec & Milestone vs Avigilon & Exacq

Author: John Honovich, Published on Jun 26, 2012

Over the past few years, the two most frequently cited names cited for professional VMS systems have been Milestone and Genetec. As two of the first pure IP recording solutions, over the past decade, they established their footfold and market strength. Now, though, Avigilon and Exacq are increasingly strong contenders in the race for VMS supremacy. In this note, we examine the competitive positioning of these four companies.

Regular readers will remember that, in our survey of integrators last year, these 4 companies secured the top 4 stops in the VMS favorite rankings.

Financial Positioning

On financial terms, Exacq and Avigilon are catching up. One of the most common criticisms of Avigilon and Exacq was that, despite their good reputations, the two companies were relatively small. For instance, in 2010, Exacq's revenue was under $20 Million while Avigilon's revenue was just over $30 Million.

Now, for 2012, Exacq is on pace for $50 million and Avigion $100 million - compounded annual growth rates of 60%+, excellent even for the high growth IP video segment. By contrast, all indicators show that Milestone and Genetec are growing at significantly lower rates and on target for revenue in the $60 Million range for 2012.

Leaving aside who is number "1" financially, the key point is that Avigilon and Exacq are very quickly catching up to companies who had 5+ years head starts on them. 

Genetec and Milestone Challenges

Both incumbent leaders have challenges that are being exposed:

  • Genetec: While the company has great high end features, it continues to do little to strengthen its position in the small to mid size segment of the market (4 - 40 cameras). Indeed, from its actions, it appears to be ignoring that area as it further develops high end features for super large scale projects. This might be their best long term strategy but it certainly opens up the mid market to newer entrants.
  • Milestone: Reliability and support problems are their key issues. Worse, from discussions with many Milestone integrators and Milestone's management directly, they seem to be either too oblivious or too arrogant to resolve those problems.

The combination of these two factors has clearly helped smaller, less known entrants gain ground into the VMS market.

Avigilon and Exacq Strengths

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Both companies are offering VMS systems targeted at the growing IP Video mid market with offerings that are fairly light weight, easy to use and more tightly integrate with hardware. Exacq has done especially well offering VMS / NVR appliances, an area where Genetec and Milestone are both weak.

Avigilon, though, is even more disruptive, with a combination of:

  • Free upgrades instead of costly long term support plans that Milestone and Genetec advocate (Exacq does as well for software only but includes 3 years for their appliances).
  • Reduced cost of VMS licenses when purchasing Avigilon encoders, making analog migration especially inexpensive compared to other options. When buying a 4 channel encoder, only 1 VMS license is required to bring all four feeds into Avigilon's VMS.
  • A low cost, high resolution camera line that is competitive with top options in the market - none of the other 3 offer this

Where Will This Go?

Certainly, a big part in what happens is how Genetec and Milestone respond to these growing attacks. At this point, we think the companies are well aware and strongly concerned about how Avigilon and Exacq continue to take market share.

Ideally for users, this will spur Genetec and Milestone to resolve their deficincies, improve their offerings and constrain the inroads Avigilon and Exacq are making. However, who knows? Maybe Genetec is content to focus on super large scale projects and Milestone will continue to ignore the obvious danger signs. Whatever happens, this match up will be especially interesting to watch over the next few years.

Comments : PRO Members only. Login. or Join.

Related Reports on VMS

Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Axis 2N Intercom Tested on Nov 08, 2018
Axis expanded its video intercom business buying Czech-based 2N in 2016. Despite competing against owner Axis' intercoms, 2N recently registered as...
Dahua Dual Imager Dome Camera Tested (HDBW4231FN-E2-M) on Nov 07, 2018
Dahua has introduced a dual-imager dome model, the HDBW4231FN-E2-M, with two independently positionable sensors including integrated IR, not found...
Avigilon Opens Up Analytics And Cameras on Nov 06, 2018
Avigilon is opening up. The company historically famous for advocating its own end-to-end solutions and making it harder for 3rd parties to...
Worst Products on Nov 03, 2018
Security integrators periodically report on their favorite and worst products to IPVM. These are known integrators who IPVM pays to answer surveys....
Unisight Company Profile on Nov 01, 2018
Hikvision's largest US OEM, LTS has started to carry Unisight, whose products (shown below) look a lot like Hikvision's rival Dahua: Who is...
VMS Camera Management Shootout - Avigilon, Dahua, Exacq, Genetec, Hanwha, Hikvision, Milestone, Network Optix on Oct 29, 2018
Camera setup, configuration and maintenance are the most common tasks when managing a surveillance system. Who does it best and worst? Who offers...
Axxon Face Search Tested on Oct 26, 2018
AxxonSoft has brought facial recognition to their Axxon Next VMS for free with the simply named Face Search, claiming to allow users to find...
Exacq Co-Founders Return, Start Qumulex on Oct 24, 2018
Exacq co-founders Dan Rittman, Tom Buckley, and David Underwood are back, starting up Qumulex. In 2000, they sold Integral to Andover...
Geutebruck Company Profile on Oct 22, 2018
Geutebrück has been in business for nearly 50 years, but they are not well known within the US surveillance market. In this report, we profile...

Most Recent Industry Reports

Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...
Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Genetec Privacy Protector Tested on Nov 12, 2018
Genetec has built Kiwi Security's Privacy Protector into Security Center, an analytic which anonymizes individuals in cameras' fields of view...
Chinese Government Increases Hikvision Ownership on Nov 12, 2018
The Chinese government - Hikvision's controlling shareholder - is increasing its ownership of the video surveillance giant amid sharp stock price...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact