Firetide Introduces Lower Cost Line

By: Carlton Purvis, Published on Oct 09, 2013

Over the past few years, Firetide has struggled to gain the upper hand against lower-cost options like Ubiquiti (whose explosive growth impacted the entire market until it became the target of counterfeiters). In fact, our Favorite Wireless integrator survey results showed how critical low cost and inexpensive competitors impacted the market.

Now, Firetide just announced the HotPort 5020, a relatively inexpensive (for them) wireless node, it hopes will get the attention of customers who need wireless mesh networking but do not want to spend a fortune doing it. The company says the 5020 came from feedback from customers who said they felt 7000 series nodes on the edge was overkill for many applications. 

HotPort 5020 Details

  • Starting price for the 5020-E (single-radio) is MSRP $1395 for U.S. customers. Based on dealer discounts, estimated street price is slightly lower than this, ~$1,200.
  • Available in two models: infrastructure edge (end point of mesh network) and point-to-point (for backhaul applications).
  • Infrastructure edge models are available with second radio for redundancy, while PtP models use both radios for higher throughput, sacrificing mesh modes.
  • Throughput is limited to 25 Mbps in edge models and 50 Mbps in PtP.
  • Compatible with 7000 series nodes and existing Firetide mesh networks.

Firetide says the 5020 is ideal for devices that require an always on connection like sensors, ITS gear, and wifi networks. “This is about reducing the cost of having Firetide on the edge of a network and we think this will open up a whole range of applications,” says Firetide spokesperson Tim Cox. “Let’s say I want to secure a customer's RV park but I don't want to spend thousands of dollars on nodes at the edge of the network. Now with this price point it’s actually affordable to do that.” 

The full datasheet for the 5020 includes the following diagram to show where Firetide says the 5020 (shown in red) would be most effective:

And this diagram shows how it can be used to build a WiFi network for site:

Video Surveillance Application

Firetide says the 5020 may not be ideal for hi-definition video surveillance, but Firetide does mention video surveillance in the datasheet for the 5020-LNK, the 50 Mbps point-to-point model of the 5020. 25 Mbps is more than enough to run 2-3 cameras, making the 5020 much more cost effective for small camera count locations (such as 1-2 cameras on a pole) than existing 7000 series models. 

Competitive Positioning

Compared to Firetide's existing 7000 series (MSRP $2,495 to 4,400 USD), the 5020 is about half the price. This greatly reduces overall cost of a Firetide network when 5020s are used at endpoints instead of previous models. This reduction in price also strengthens Firetide's position against Fluidmesh, whose mesh radios range from ~$560-3,300 depending on configuration and throughput.

However, at $1,295 and up, it is still far more expensive than low cost wireless products such as Ubiquiti or MikroTik, which retail for as little as $80 per radio. Users who do not need the more advanced features Firetide offers (mesh, redundancy, etc.) will likely stick with low cost solutions such as these.

Comments (9) : PRO Members only. Login. or Join.

Related Reports

Last Chance - Register Now - October 2019 IP Networking Course on Oct 10, 2019
Last Chance - Register Now - Fall 2019 IP Networking Course. The course starts next week. This is the only networking course designed...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Cambium Wireless Video Surveillance Profile on Mar 27, 2019
Cambium Networks, spun out of Motorola Solutions in 2011, says "outdoor durable radios are in their DNA" and they are targeting video surveillance...
Dahua ePoE Long Distance UTP / Coax Tested on May 03, 2019
Dahua's Enhanced PoE (ePoE) line is claiming extended video and power transmission over 600m without repeaters, with devices interchangeable via...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Siklu $400 Compact 60GHz Radio on Jul 24, 2019
Siklu first entered the video surveillance market with a $6,000 per link solution, is now aiming down market with their newest 60GHz wireless...
Assa Acquires LifeSafety Power on Sep 04, 2019
Assa Abloy is acquiring LifeSafety Power, adding to their growing collection of access control brands like Mercury, August, Pioneer Doors, and...
'Bunker Busting' Wireless Access Startup: Sure-Fi Profile on Oct 03, 2019
An access startup is claiming its 'bunker busting' wireless Wiegand radios can punch through 'any obstruction'. We examine their offering,...
Altronix Claims Tango 'Eliminates Electricians' on Oct 15, 2019
Power supply provider Altronix claims its new Tango power supply 'eliminates the need for an electrician, dedicated conduit and wire runs'. In...

Most Recent Industry Reports

"Hikvision Football Arena" Lithuania Causes Controversy on Jan 24, 2020
Controversy has arisen in Lithuania over Hikvision becoming a soccer team's top sponsor and gaining naming rights to their arena, with one local MP...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...