Firetide Introduces Lower Cost Line

Author: Carlton Purvis, Published on Oct 09, 2013

Over the past few years, Firetide has struggled to gain the upper hand against lower-cost options like Ubiquiti (whose explosive growth impacted the entire market until it became the target of counterfeiters). In fact, our Favorite Wireless integrator survey results showed how critical low cost and inexpensive competitors impacted the market.

Now, Firetide just announced the HotPort 5020, a relatively inexpensive (for them) wireless node, it hopes will get the attention of customers who need wireless mesh networking but do not want to spend a fortune doing it. The company says the 5020 came from feedback from customers who said they felt 7000 series nodes on the edge was overkill for many applications. 

HotPort 5020 Details

Firetide says the 5020 is ideal for devices that require an always on connection like sensors, ITS gear, and wifi networks. “This is about reducing the cost of having Firetide on the edge of a network and we think this will open up a whole range of applications,” says Firetide spokesperson Tim Cox. “Let’s say I want to secure a customer's RV park but I don't want to spend thousands of dollars on nodes at the edge of the network. Now with this price point it’s actually affordable to do that.” 

  • ******** ***** *** *** ****-* (******-*****) ** **** $**** *** U.S. *********. ***** ** ****** *********, ********* ****** ***** ** slightly ***** **** ****, ~$*,***.
  • ********* ** *** ******: ************** **** (*** ***** ****** *******) *** *****-**-***** (*** ******** ************).
  • ************** **** ****** *** ********* **** ****** ***** *** **********, while *** ****** *** **** ****** *** ****** **********, *********** mesh *****.
  • ********** ** ******* ** ** **** ** **** ****** *** 50 **** ** ***.
  • ********** **** **** ****** ***** *** ******** ******** **** ********.

*** **** ********* *** *** ************ *** ********* ******* ** **** ***** ******** **** *** 5020 (***** ** ***) ***** ** **** *********:

*** **** ******* ***** *** ** *** ** **** ** build * **** ******* *** ****:

Video ************ ***********

******** **** *** **** *** *** ** ***** *** **-********** video ************, *** ******** **** ******* ***** ************ ** ************ *** *** ****-***, *** ** **** *****-**-***** ***** ** *** ****. ** **** is **** **** ****** ** *** *-* *******, ****** *** 5020 **** **** **** ********* *** ***** ****** ***** ********* (such ** *-* ******* ** * ****) **** ******** **** series ******. 

Competitive ***********

******** ** ********'* ******** **** ****** (**** $*,*** ** *,*** USD), *** **** ** ***** **** *** *****. **** ******* reduces******* **** ** * ******** ******* **** ***** *** **** at ********* ******* ** ******** ******. **** ********* ** ***** **** strengthens ********'* ******** ****************, ***** **** ****** ***** **** ~$***-*,*** ********* ** ************* and **********.

*******, ** $*,*** *** **, ** ** ***** *** **** expensive **** *** **** ******** ******** **** ************ ********, ***** ****** *** ** ****** ** $** *** radio. ***** *** ** *** **** *** **** ******** ******** Firetide ****** (****, **********, ***.) **** ****** ***** **** *** cost ********* **** ** *****.

Comments (9)

  • Starting price for the 5020-E (single-radio) is MSRP $1395 for U.S. customers.
  • Targeted toward the edge of a network “where you don’t need super high bandwidth". Throughput is limited to 25 Mbps for the 5020-E.
  • Cannot work standalone and needs the 7000 series for connectivity

Good. Glad you put that towards the begining of the article so I knew not to waste my time reading further. Well, of course I did read further, even though all three of those points were bad selling points.

In any case, when Firetide decides to seriously put out a cost competitve wireless bridge, wake me up then.

These prices are a joke. Hardly lower cost. Way more expensive then Ubiquiti and with Ubiquiti you don't have to buy licenses to unlock the full thoughput.

We have slowly been switching out all of our fluid mesh with Ubiquiti and our uptime has gone up and service calls has gone down. Not to mentioin the installers love the product.

Firetide retains one very important sales advantage: Their tens of millions of spending over the last decade has established them as the safe choice for people who do not do wireless but specify it (i.e., consultants :)

This is the first time I've heard of someone moving to UBNT for greater reliability. Price? Sure, but not reliability. I can only assume they've upped their game.

I've been out of the wireless world for about a year, but when I did competitive replacements, it was always the same story. We're sick of Firetide because it's expensive or huge, or we're sick of Ubiquiti because it's broken.

Btw, for comparison, here is Firetide GSA pricing for the current / main 7000 series:

  • 7020 outdoor model - ~$2,500 (license for single radio, no MIMO)
  • License for 2nd radio - ~$400
  • License for MIMO - ~$1,200
  • Antennas separate - $100 to $500 depending on type

Even AvaLAN is less than half of that price for a point to point 100Mbps link.. Unless you swear by Firetide this is a waste of time. Does anyone out there use Firetide on a regular basis? I wonder how much GSA business they get just cause they listed

Anyone heard about or dealt with Cambium? We're looking at them as an alternative to Ubiquiti. They're near the same price, have actual phone support, and not every John or Jane Doe on the street corner is selling them.

This product isn't aimed at securing new customers more so at expanding their offerings to their current base. If your looking at Ubiquiti or MikroTik then your probably not their target demographic. Firetide's issue is that their product is only competitive in a very small segment of the market so they'll have a choice of either continuing to target high-end niche projects or expand into different market segments.

Just to note the 5020 is software limited in speed, so it will deliver the full 25 Mbps / 50 Mbps throughput (UDP or TCP) as opposed to the rest of the line that's spec'd at radio or data rate.

Cambium are an MBO of Motorola's wireless broadband business (Canopy and the former Orthogon Systems product line). Canopy's lunch has been eaten by Ubiquiti in recent years, but they have this month launched a new lower cost solution from the Ukraine (!) to fight back. At the 'professional' end the Orthogon point to point equipment is way overpriced compared to vendors such as Infinet and Radwin but they have a lot of Government / corporate customers who don't seem to mind paying over the odds (just like Firetide I guess).

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Designing Access Control Guide on Jan 30, 2019
Designing an access control solution requires decisions on 8 fundamental questions. This in-depth guide helps you understand the options and...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Spring 2019 IP Networking Course on Jan 10, 2019
You can register for the Spring 2019 IP Networking course here. This is the only networking course designed specifically for video surveillance...
Worst Products Tested In Past Year on Jan 09, 2019
IPVM has done over 100 tests in the past year. But which products performed the worst? Which ones should users be most aware of? In this report,...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
European Startup Ajax Profile - They "Stand Against Evil" on Jan 03, 2019
European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential...

Most Recent Industry Reports

Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Hanwha Tax Evasion Probe, Camera Division Implicated on Mar 19, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Installation Course - Last Chance on Mar 14, 2019
This is the last chance to register for the March Installation course. This is a unique installation course in a market where little practical...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
US Drafting Separate Rule for NDAA Dahua/Hikvision 'Blacklist' on Mar 14, 2019
The most debated provision of the NDAA ban of Dahua, Hikvision, Huawei, et al. is the so-called 'blacklist' provision which would ban any company...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact