Firetide Introduces Lower Cost Line

By: Carlton Purvis, Published on Oct 09, 2013

Over the past few years, Firetide has struggled to gain the upper hand against lower-cost options like Ubiquiti (whose explosive growth impacted the entire market until it became the target of counterfeiters). In fact, our Favorite Wireless integrator survey results showed how critical low cost and inexpensive competitors impacted the market.

Now, Firetide just announced the HotPort 5020, a relatively inexpensive (for them) wireless node, it hopes will get the attention of customers who need wireless mesh networking but do not want to spend a fortune doing it. The company says the 5020 came from feedback from customers who said they felt 7000 series nodes on the edge was overkill for many applications. 

HotPort 5020 Details

  • Starting price for the 5020-E (single-radio) is MSRP $1395 for U.S. customers. Based on dealer discounts, estimated street price is slightly lower than this, ~$1,200.
  • Available in two models: infrastructure edge (end point of mesh network) and point-to-point (for backhaul applications).
  • Infrastructure edge models are available with second radio for redundancy, while PtP models use both radios for higher throughput, sacrificing mesh modes.
  • Throughput is limited to 25 Mbps in edge models and 50 Mbps in PtP.
  • Compatible with 7000 series nodes and existing Firetide mesh networks.

Firetide says the 5020 is ideal for devices that require an always on connection like sensors, ITS gear, and wifi networks. “This is about reducing the cost of having Firetide on the edge of a network and we think this will open up a whole range of applications,” says Firetide spokesperson Tim Cox. “Let’s say I want to secure a customer's RV park but I don't want to spend thousands of dollars on nodes at the edge of the network. Now with this price point it’s actually affordable to do that.” 

The full datasheet for the 5020 includes the following diagram to show where Firetide says the 5020 (shown in red) would be most effective:

And this diagram shows how it can be used to build a WiFi network for site:

Video Surveillance Application

Firetide says the 5020 may not be ideal for hi-definition video surveillance, but Firetide does mention video surveillance in the datasheet for the 5020-LNK, the 50 Mbps point-to-point model of the 5020. 25 Mbps is more than enough to run 2-3 cameras, making the 5020 much more cost effective for small camera count locations (such as 1-2 cameras on a pole) than existing 7000 series models. 

Competitive Positioning

Compared to Firetide's existing 7000 series (MSRP $2,495 to 4,400 USD), the 5020 is about half the price. This greatly reduces overall cost of a Firetide network when 5020s are used at endpoints instead of previous models. This reduction in price also strengthens Firetide's position against Fluidmesh, whose mesh radios range from ~$560-3,300 depending on configuration and throughput.

However, at $1,295 and up, it is still far more expensive than low cost wireless products such as Ubiquiti or MikroTik, which retail for as little as $80 per radio. Users who do not need the more advanced features Firetide offers (mesh, redundancy, etc.) will likely stick with low cost solutions such as these.

Comments (9) : Members only. Login. or Join.

Related Reports

Injes Tiny Temperature Terminal Tested on Jul 17, 2020
While temperature terminals have trended bigger, the Injes DFace801 is...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
Directory Of 150 Video Analytics Suppliers on Dec 17, 2019
This directory provides a list of video analytics providers to help you see...
The Next Hot Fever Detection Trend - $100 Wall-Mounted Units on Jul 06, 2020
The first wave of the booming fever detecting market was $10,000+ cameras,...
Spectron IR Thermal Fever Screening System Examined on Apr 14, 2020
Most are quick to avoid "fever screening" and "medical" labels, but...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
FLIR A Series Temperature Screening Cameras Tested on Jun 04, 2020
FLIR is one of the biggest names in thermal and one of the most conservative....
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Uniview Color Low Light Camera Tested Vs Hikvision ColorVu on Jan 07, 2020
Hikvision has been marketing ColorVu aggressively. Now, Hikvision domestic...
Integrators Hard Hit By Coronavirus on Mar 18, 2020
Integrators are already being hard hit by Coronavirus as brand new IPVM...
ZKTeco Presents SpeedFace Recognition + Body Temperature Detection on Apr 21, 2020
ZKTeco presented its SF1008+ reader with body temperature and face mask...
Opgal ThermApp MD Thermal Screening System on Apr 21, 2020
Israeli thermal provider Opgal claims they were first on the market detecting...

Recent Reports

OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...