Examining VMS / NVR Market Segmentation

By: John Honovich, Published on Sep 25, 2009

Press releases from VMS/NVR manufacturers on their claimed market shares and ranking can be confusing, especially since there are a number of different categories used. For instance, see Aimetis' August 2009 announcement of ranking 7th and Milestone's September 2009 announcement of ranking 1st. They cite 3 different segments from IMS Research.

  • Aimetis cites for the Americas only and for software only open platform VMS
  • Milestone cites for the entire world for both open platform VMS and software only VMS (citing 25.8% share in open platform and 10% in software only)
IMS confirmed that they have multiple segments for video management.
 
The most basic segmentation is software vs hardware. All hardware systems (DVR, NVR appliance, storage, servers, etc.) are ranked separately from software only systems. That means, neither Milestone nor Aimetis ranking compares them to large DVR vendors (e.g., Dedicated Micros, Everfocus, American Dynamics, Verint NetBoxes, etc.).

Within software VMS systems, IMS has multiple categorizations. For instance, the software only VMS category is a subset of the open platform VMS category. Specifically, the software only VMS category does not include vendors who sell their own cameras (e.g., Verint, DvTel) while the broader category of open platform does (because Verint and DvTel support 3rd party devices in addition to their own).

Here is the official description from IMS:

"Open Platform Network Video Management Software

Products that support a variety of hardware (cameras and encoders/decoders) from multiple vendors and offer the ability for customised integration with other systems or devices using an open platform software development kit (SDK).

Software Only Vendors of Open Platform Network Video Management Software This category includes all products that support third-party software but that come from vendors who only sell software. For example,Milestone or Genetec."

While many people were surprised about Aimetis ranking 7th (myself included), these categorizations help clarify what this means. Aimetis is ranked 7th only in 1 region and only against other vendors who sell VMS software but not their own cameras (which means DvTel, Verint, March, AD, DM, etc. are all excluded from this ranking).

Furthermore, while Milestone is 'big' compared to other software-only platform systems (25.8% share), they are far smaller against all open systems (only 10%), implying that non open platform systems are about 150% larger than open platform systems. Of course, neither of these rankings compares Milestone to the far larger group of companies providing DVR/NVR appliances.

Many business people find these rankings to be extremely important so appreciating the segmentation is important to making the most sense out of them. Since all of these companies compete directly against each other, in our analysis, we would be more inclined to use a grouping of all companies.

2 reports cite this report:

Training: Basics for the Video Surveillance Business on May 17, 2010
This report provides a 48 minute video presentation that teaches the basics of the video surveillance business including: Size and structure of...
Controversy over Market Sizing Statistics on Jan 23, 2010
A controversy between a number of US security publications and IMS Research has arisen, demonstrating some key issues in using market sizing...
Comments : PRO Members only. Login. or Join.

Related Reports on VMS

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 15, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Network Optix / Hanwha Cloud Access Tested on Jul 02, 2019
Remote cloud access is becoming a bigger differentiator, as cybersecurity issues underscore the problems of port forwarding and many integrators...
FLIR Saros Visible / Thermal Analytic Camera Tested on Jun 26, 2019
FLIR's Saros claims "accurate, actionable alerts" with a combination of 1080p visible and dual thermal sensors along with IR and white light...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Exacq Remote Cloud Access Tested on Jun 20, 2019
Remote cloud access has been missing from most VMSes (including Exacq and Milestone). Now, Exacq, after releasing Cloud Drive Storage earlier in...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact