Ionodes - Video Surveillance Startup Examined

Author: John Honovich, Published on Sep 19, 2009

Ionodes is a recent startup drawing significant interest for its experienced founders and its partnership with Genetec.

The product that looks to have the most immediate impact is the Ionodes hybrid NVR, the SV-3200, which runs Genetec's Omnicast. While Genetec's VMS software is available on Intransa's NVR VideoAppliances, this is the first and only hybrid DVR running Omnicast.

Moreover, the founders of Ionodes include Jean-Paul Saindon, founder of SmartSight and Michael Gilge, founder of VCS. Both companies were early leaders in the development of IP video appliances with SmartSight being sold to Verint and VCS to Bosch. As such, the company's management has successfully developed IP video surveillance businesses (a rarity among IP video startups).

As such, it's likely the company will have an impact in the industry. The main questions is: how much of an impact and where?

While Ionodes and Genetec are separate companies, they clearly have a close relationship both in terms of partnering and physical proximity (offices less than 10km from one another). This relationship is likely to help expand the overall competitiveness of Genetec.

Product Overview

Ionodes is starting with a basic set of IP cameras, encoders and a single hybrid DVR offering (see the products page for an overview).

On the camera side, Ionodes is starting with SD and 1.3 MP cameras. One element that stands out is the use of H.264 CODEC, High Profile which offers the potential for greater bandwidth savings relative to the commonly employed baseline profile. Additionally, the cameras and recorders support three streams simultaneously with different compression profiles.

Currently, the only VMS supported is Genetec's. Ionodes has no immediate plans for supporting other VMS systems.

In addition to 1,4 and 16 channel encoders, the 16 channel encoder supports on-board storage with two internal hard drives. While Genetec does not currently support on-board storage on encoders, the potential future use of this is important.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The likely flagship product is the Hybrid DVR, the SV-3200 running Omnicast. It's a high end appliance with a number of more advanced features:

  • Dual 10/100/1000 Ethernet ports (two ports supports applications with both IP cameras and external storage)
  • Built-in 8 port 10/100 Ethernet switch (reduces need for deploying a switch and for allocating IP addresses on the corporate LAN)
  • HDMI Output for local viewing
  • Hot-swappable expansion ports enable 4 channel encoder modules to be added

The SV-3200 is a 1RU appliance that supports up to 2 internal hard drives as well as external storage

Pricing

Ionodes pricing strategy is consistent with Genetec's approach towards the mid to high end of the market. For instance, the MSRP of a Day/Night SD box camera is $800 USD. The 16 channel encoder module with no storage has an MSRP of $1,012 USD with each 4 channel module an MSRP of $578 USD.

The SV-3200 supporting 16 analog inputs, 8 IP inputs, 3TB of storage and Omnicast software has an MSRP of $8800 USD. [NOTE: An earlier version listed the MSRP as $7500 USD based on pricing shared by the manufacturer. On September 29th, the manufacturer followed up to inform that the pricing had been changed to $8800 USD.

Competitive Analysis

The specifications of the cameras are consistent with high-end products but there are no strong technical innovations. As such, the camera should be competitive but it's unlikely that they will change industry dynamics. While Genetec customers may be attractive to these products, there are certainly many similar offerings in the market currently.

The 16 channel encoders and the SV-3200 offer a much stronger boost to Genetec. It is these products that have the most potential to make a competitive impact.

Historically, Genetec's product line-up was at a disadvantage for applications that had small camera counts (especially in distributed environments like banks or small box retailers). The typical Genetec solution is deploying 3rd party encoders and COTS PCs/Servers plus loading Omnicast software. As such, while Genetec routinely wins projects with hundreds or thousands of cameras per site, applications with smaller number of cameras per site were more difficult. Genetec was at a disadvantage to competitors that offered their own appliances (such as March and Verint).

With the SV-3200, that disadvantage is eliminated. The appliance itself will be of similar quality to competing offerings (contrast this to Verint's recently released high-end Hybrid DVR). At the same time, it will offer Genetec's software which provides scalability, redundancy, broad 3rd party support, etc, etc. Finally, its price ($8800 MSRP) will be similar to existing mid-level market DVRs (again compared to March and Verint). Equally important, this appliance provides an advantage against SW only providers such as OnSSI and Milestone who do not have a similar product offering. The Intransa VideoAppliance (which all 3 of these providers support) is far more expensive yet does not support analog inputs.

At the same, there are many hybrid DVRs that cost significantly less than the SV-3200 (see our hybrid NVR pricing review). The biggest single threat/comparison is Exacq who offers both VMS software and low-cost embedded appliances. For the more price sensitive part of the market, customers may find significantly lower cost options. These customers may also find Genetec's more advanced features to be unnecessary for their needs.

When Genetec supports on-board storage to Ionodes 16 channel encoders, this will be another valuable offering. At an MSRP of about $4,000 USD, 16 channels of analog video with 3TB of storage may be deployed (this excludes S/W license costs). However, this may be ideal for distributed environments.

Best Fits

Certainly, given the tight integration with Genetec, this will be an attractive offering for existing or prospective Genetec customers.

On a broader level, the hybrid DVR (SV-3200) opens up a large market of multi-site, small camera applications. The most obvious will be bank branches and small box retailers.

4 reports cite this report:

Examining GVI's All-in-One NVR (Razberi) on Oct 17, 2010
GVI Security has released an 'all-in-one' NVR called the Razberi that integrates an 8 channel PoE switch, a single hard drive and 16 channels...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Pitching Hybrid DVR Boxes on Jan 20, 2010
Given that Genetec now sells hybrid DVRs, it should not be surprising to see them starting to pitch the virtues of using hybrid DVRs as they did in...
New Producs Directory ASIS 2009 Finalized on Sep 24, 2009
This report examines 37 new products announced for ASIS 2009. It includes links to the individual product's webpages as well as our product...

Related Reports

Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
NTP / Network Time Guide For Video Surveillance on Jan 10, 2019
Inaccurate time can lead to missing or inadmissible video, yet this topic is often overlooked, with cameras and servers left defaulted,...
H.265 / HEVC Codec Tutorial on Jan 08, 2019
H.265 support improved significantly in 2018, with H.265 camera/VMS compatibility increased compared to only a year ago, and most manufacturers...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
IPVM Best New Products 2019 Opened - 70+ Entrants on Jan 07, 2019
The inaugural IPVM Best New Product Awards has been opened - the industry's first and only program where the awards are not pay-to-play and the...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...
Axis Tailgate Detection Tested on Jan 04, 2019
Axis is aiming to tackle tailgating, one of access control's biggest issues, with the Tailgating Detector ACAP application. This camera app claims...
Surveillance Codec Guide on Jan 03, 2019
Codecs are core to surveillance, with names like H.264, H.265, and MJPEG commonly cited. How do they work? Why should you use them? What issues may...

Most Recent Industry Reports

Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
2019 IP Networking Book Released on Jan 14, 2019
The new IP Networking Book 2019 is a 285 page in-depth guide that teaches you how IT and telecom technologies impact modern security...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
The False SCMP Story on Hikvision NYC AI on Jan 14, 2019
In the past week, one of Asia's largest publications, the South China Morning Post (SCMP), posted an article about "Chinese [facial recognition]...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
Bad: Dahua Villa Video Doorbell Tested on Jan 11, 2019
Doorbells are one of the hottest segments in the residential market but Dahua's Villa Video Doorbell is the worst we have tested.   We bought and...
Last Chance - Winter 2019 IP Networking Course on Jan 10, 2019
Today is the last day to register for the Winter 2019 IP Networking course. This is the only networking course designed specifically for video...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact