Ionodes - Video Surveillance Startup Examined

By: John Honovich, Published on Sep 19, 2009

Ionodes is a recent startup drawing significant interest for its experienced founders and its partnership with Genetec.

The product that looks to have the most immediate impact is the Ionodes hybrid NVR, the SV-3200, which runs Genetec's Omnicast. While Genetec's VMS software is available on Intransa's NVR VideoAppliances, this is the first and only hybrid DVR running Omnicast.

Moreover, the founders of Ionodes include Jean-Paul Saindon, founder of SmartSight and Michael Gilge, founder of VCS. Both companies were early leaders in the development of IP video appliances with SmartSight being sold to Verint and VCS to Bosch. As such, the company's management has successfully developed IP video surveillance businesses (a rarity among IP video startups).

Product Overview

Ionodes is starting with a basic set of IP cameras, encoders and a single hybrid DVR offering (see the products page for an overview).

On the camera side, Ionodes is starting with SD and 1.3 MP cameras. One element that stands out is the use of H.264 CODEC, High Profile which offers the potential for greater bandwidth savings relative to the commonly employed baseline profile. Additionally, the cameras and recorders support three streams simultaneously with different compression profiles.

Currently, the only VMS supported is Genetec's. Ionodes has no immediate plans for supporting other VMS systems.

In addition to 1,4 and 16 channel encoders, the 16 channel encoder supports on-board storage with two internal hard drives. While Genetec does not currently support on-board storage on encoders, the potential future use of this is important.

The likely flagship product is the Hybrid DVR, the SV-3200 running Omnicast. It's a high end appliance with a number of more advanced features:

  • Dual 10/100/1000 Ethernet ports (two ports supports applications with both IP cameras and external storage)
  • Built-in 8 port 10/100 Ethernet switch (reduces need for deploying a switch and for allocating IP addresses on the corporate LAN)
  • HDMI Output for local viewing
  • Hot-swappable expansion ports enable 4 channel encoder modules to be added

The SV-3200 is a 1RU appliance that supports up to 2 internal hard drives as well as external storage

Pricing

Ionodes pricing strategy is consistent with Genetec's approach towards the mid to high end of the market. For instance, the MSRP of a Day/Night SD box camera is $800 USD. The 16 channel encoder module with no storage has an MSRP of $1,012 USD with each 4 channel module an MSRP of $578 USD.

The SV-3200 supporting 16 analog inputs, 8 IP inputs, 3TB of storage and Omnicast software has an MSRP of $8800 USD. [NOTE: An earlier version listed the MSRP as $7500 USD based on pricing shared by the manufacturer. On September 29th, the manufacturer followed up to inform that the pricing had been changed to $8800 USD.

Competitive Analysis

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

The specifications of the cameras are consistent with high-end products but there are no strong technical innovations. As such, the camera should be competitive but it's unlikely that they will change industry dynamics. While Genetec customers may be attractive to these products, there are certainly many similar offerings in the market currently.

The 16 channel encoders and the SV-3200 offer a much stronger boost to Genetec. It is these products that have the most potential to make a competitive impact.

Historically, Genetec's product line-up was at a disadvantage for applications that had small camera counts (especially in distributed environments like banks or small box retailers). The typical Genetec solution is deploying 3rd party encoders and COTS PCs/Servers plus loading Omnicast software. As such, while Genetec routinely wins projects with hundreds or thousands of cameras per site, applications with smaller number of cameras per site were more difficult. Genetec was at a disadvantage to competitors that offered their own appliances (such as March and Verint).

With the SV-3200, that disadvantage is eliminated. The appliance itself will be of similar quality to competing offerings (contrast this to Verint's recently released high-end Hybrid DVR). At the same time, it will offer Genetec's software which provides scalability, redundancy, broad 3rd party support, etc, etc. Finally, its price ($8800 MSRP) will be similar to existing mid-level market DVRs (again compared to March and Verint). Equally important, this appliance provides an advantage against SW only providers such as OnSSI and Milestone who do not have a similar product offering. The Intransa VideoAppliance (which all 3 of these providers support) is far more expensive yet does not support analog inputs.

At the same, there are many hybrid DVRs that cost significantly less than the SV-3200 (see our hybrid NVR pricing review). The biggest single threat/comparison is Exacq who offers both VMS software and low-cost embedded appliances. For the more price sensitive part of the market, customers may find significantly lower cost options. These customers may also find Genetec's more advanced features to be unnecessary for their needs.

When Genetec supports on-board storage to Ionodes 16 channel encoders, this will be another valuable offering. At an MSRP of about $4,000 USD, 16 channels of analog video with 3TB of storage may be deployed (this excludes S/W license costs). However, this may be ideal for distributed environments.

Best Fits

Certainly, given the tight integration with Genetec, this will be an attractive offering for existing or prospective Genetec customers.

On a broader level, the hybrid DVR (SV-3200) opens up a large market of multi-site, small camera applications. The most obvious will be bank branches and small box retailers.

5 reports cite this report:

Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
Examining GVI's All-in-One NVR (Razberi) on Oct 17, 2010
GVI Security has released an 'all-in-one' NVR called the Razberi that integrates an 8 channel PoE switch, a single hard drive and 16 channels...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Pitching Hybrid DVR Boxes on Jan 20, 2010
Given that Genetec now sells hybrid DVRs, it should not be surprising to see them starting to pitch the virtues of using hybrid DVRs as they did in...
New Producs Directory ASIS 2009 Finalized on Sep 24, 2009
This report examines 37 new products announced for ASIS 2009. It includes links to the individual product's webpages as well as our product...

Related Reports

No Genetec Major Releases In Over A Year on Feb 06, 2019
Annual VMS licenses are a controversial practice in the video surveillance industry, with many questioning their need or value. However, enterprise...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Prysm PSIM Profile on Mar 05, 2019
A decade ago, PSIM promised significant potential but has always suffered from significant problems. Now, a number of PSIMs have either gone out of...
BCDVideo Expansion And Switch From HP To Dell Examined on Mar 11, 2019
BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead...
Airship VMS Profile on Apr 03, 2019
Airship has been developing VMS software for over 10 years, however, with no outside investment, and minimal marketing, the company is not well...
Milestone Alleges [Now Removed], Qognify Denies VMS "Running Out Of Support" on May 01, 2019
Milestone is running a marketing campaign where they allege that OnSSI and Seetec VMSes are 'running out of support'. However, Qognify's CEO flatly...
Bluecherry Open Sources Entire VMS on May 13, 2019
Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
Razberi Technologies Company Profile on Aug 06, 2019
Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...

Most Recent Industry Reports

"Hikvision Football Arena" Lithuania Causes Controversy on Jan 24, 2020
Controversy has arisen in Lithuania over Hikvision becoming a soccer team's top sponsor and gaining naming rights to their arena, with one local MP...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...