CSST - China Video Surveillance Offerings Examined

Author: John Honovich, Published on Aug 11, 2009

CSST is one of the biggest and fastest growing security companies in the world. Founded in 2001, last year CSST generated over $400 M USD revenue. Not only is CSST one of the largest players in one of the fastest growing markets, CSST is expanding its export business for sale and competition with manufacturers around the world.

This raises 2 important questions:

  • How dominant can CSST become in the Chinese market?
  • How strong can CSST become in the world market?
In the local Chinese market, I lack the expertise to have a meaningful opinion.
In the world market, though, I have significant doubts about the ability of CSST to excel in an extremely competitive, mature marketplace against manufacturers with more advanced product offerings.

**** ** *** ** *** ******* *** ******* ******* ******** companies ** *** *****. ******* ** ****, **** **** **** generated **** $*** * *** *******. *** **** ** **** one ** *** ******* ******* ** *** ** *** ******* growing *******,****** ********* *** ****** ******** *** **** *** *********** **** manufacturers ****** *** *****.

**** ****** * ********* *********:

  • *** ******** *** **** ****** ** *** ******* ******?
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** *** ***** ******* ******, * **** *** ********* ** have * ********** *******.
** *** ***** ******, ******, * **** *********** ****** ***** the ******* ** **** ** ***** ** ** ********* ***********, mature *********** ******* ************* **** **** ******** ******* *********.

[***************]

Financial/Organizational *********

*** ********** ** ****, *** ********* * ***** **** *** best ********* * *****:

***** ********* *** ***** ********** *** ********.
***** **** ****

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****** *********** ** ****, *****, ***. **********

**** ****** *** ** ******** ** **** **** ***** *************. For ********, ********* **** ****, *****, ********* *** ****** ******** focused ** ************* ********. ********* ***** ********* ** **** ** a ******* ** ********* ***** *** ** ***** **********. ***, the ******** ******** ** ********* - **** ** * ***** solution ********, ***** ***** ********* ** ************* ***********. ********, **** a ******** ** ****'* ******* (**%) ***** **** *************. ** such, ****'* ***** **** ******* ** $*** * *** ****** be ******** ******** ** **** ** *****. ****'* ************* **** revenue ** ****** ** $** * *** (**** *** ******** of ******* ****** **** ************). **** **** *** ****** ******* and ********* ********* ******** *********. **** ***, ****** ** ******** in **** *********** ****'* ******** ***** *** **** ************ ** video ************.

**** ** *** ***** ******

** *****, ****'* ******** ** ********* ***** ********* ** **** apparent *** ****-*********. ** **** *****:

"** ************ *** ********, ** ********* *** ****** . . . *** **** ** ****** **** ** ** ****** ** for *** . . . ********** ** ****** *********** ******** base"

****'* ******* ** ******* ****** ** ********** ******** **** ****** half ** ***** **** *** ********** (**%). ********** **** **** *********** ***** ** * ***** ****** ** ******** *** ******* by ****.

**** ** ** *** ******* ** *********** ****** ** *********** (manufacturing *********, ****** ***********, ***.) ** **** ******* ** ******* scale *** ******* ***** ***** ********.

**** ** *** ****** ******

**** *** *********** * ********, ********** ********, ** ***** ** ********* ***** ************ ******** ** *** global ******. **** ****** ****** * ** ********, **,*** ****** meter ******* ***** **** *** *********** *** ** ***** ******* subsidiaries. ***** ***** *********** ** ********* ***-**** ******** *** ************* ********** *** ******* ** ****** * ***** ** ******** ********.

** ***** ************* **** ********, **** ***** ** ******** *** quality ********* ** ***** ******** ** ************* ******. **** **** the ****** ****, ****, ***** *** ****** ** ******* *** expansion.

**** ********* ***********

**** ** * ******** ****** ******* ** *** **** (********). ***** ******* ****** *** ** $**** ***; ***** ** less **** ***** **** ****** ******* (***** ** ***** ***** under *). ******* *** ********** *** ****** **************, *** ******* is ****** ********** **** *** ****** ******** ***** **%, ********* a *** */* ***** ** ***** **.

****'* ******* ****** ********* ** ** **** *** ************* ********. **** ***** ***** ******** ** *** ********* ****** *** the ****** ** **** ****** *****.

Tradeoff ** ****'* ********* ********

****'********** *********** ** *************, ************, ******* *** ************ *** **** ********* *********. While **** ** ****** ** *** *** ********, ** ** an ************ ****** ********* ******** ** *** ******** ******.

*** ******** ** ******** *********** ******* ******* ************ ******* ************, higher ******* *** ******* ******* ** '*********' *** *** ***. The ******** ** * **** ** *********** *** ********** ** advocate ***'* *** ******** **** ** ****** ******** *** ******** by *** ***** *********.

*** **** * ****'* ********* ******* ********* ******** **** *** model ** ******* **** ****** ** *** ******* ******. * would ********* **** **** ** * ******** ** *****'* *******/******** structure *** ****'* ********* ** ******** **.

** **** ******* *********, **** ******** ******* ** *** ******** industry *** **** ******** *****-**** **** ********. ***'* *********** ******** is * ******* ******* ** ****. * ********** ********** ******** would **** *** ** ***** *** **** *** **** ** Tyco ******** (******** ****, ***.). *******, *** ***** * ***** array ** ******** ******** *** ** ******** ****** ** ********* to ******* ***-**** ********. ** *** *** *** ** ****, they ***** **** *********** ********. ** *** ***** ****, ** reduces *** ******** ** * ********** ********** ********.

****'* ******** *** ***** ** ** ********** ** *** **** term ****** ** *****. *******, **** ** **** *********** ***** surveillance ******** ********* ** *** ******, **** *** ************ **** difficulty ******** ****** *** *** ***** ********. *********, ******, **** has ****** ** ** ********* *********** ** ****** ***** ******** integration ******** ** ******* *******. ** ***** *******, **** **** likely ** ******* *********** ******** ******** *** *** ** ****** branded **** ******* *********** ******** ***** ********.

Surveillance ******* *********

***** **** ****** * ***** ***** ** ***** ************ ********, not **** ** *** ******** ***** ***. **** ** ****, not ************, *** ****** ** ** ****** *** *** ********. However, **** ******** ****** *** ****** ******** *** ***** ** release ****** ******* *** ********* ** *** **** ****.

*********** ** ****'* ******** *** ** ***** ********* ** ********* ******** ********** ************ ** * *** ** ***** ********** ***** **************** ** *** *** ****,******** ** *** ********** ****, *** ********* ** *** ******** ****.

**** ********** **** *** ******** ******* ** ********* ***** ******* *** catching ** ** *** ***** ** ****** *** ****** *************.

**** * **** ** ********** ******** *** *** ******* ****** and ******** *********** ** ******* *******, **** *** * ***** drawbacks.

Comparison ** ***** ***** *************

*** ***** ***** ************ ************* ****** ** ***** ****** *** diverse ** *** ****** ** ************* *** *** ******** *******. Additionally, ** ***** ** ***** ************ ******** *****, * ***** number ** *********** *** ****** ****** **** **** ********* *********, Dahua, *********, *******, *******, *** (*** *** ******** ************** ***********). ** **** * ***** ** *** **** ** ***********, ********* reports **** ******* ** $**** *** **** **% ** ******* from *****. **** ***** ** **** **% ****** ***** ** China ** ****. 

*** **********

*** ******* ********* ******* ***** ************* ********, **** ******* **** a ****** ** **********.

  • ******* ********* ****** ************* **** *** ***** ****** ** ******* quality ************* *** *** *** ***** ** **** ******** **** the ******* *********. ******* **** ***** *** ******* *** ******** they *** *** ** ***** ***** ************. **** ****, ******* approaching $* * *** ** *******, **** **** ** ****** to **********.
  • ******* ********* ****** ************* *** ** *** **** ****** ****** of ***** ***. **** *** *** ** **** ***** *** its ******** ** *** **** *** ** ** *** ****** known **** **** ***** ************* ******* ** ****'* ******** ****** stock ** *** **. ***********, ***** ****'* **** *** ******** in *** ******* ******, **** **** ********* ******** ** **** its ********* *** ******** *******. ***** *** ********* ** **** Western ********* *** ** *** **** *** ******** ** *** identity ** ***** ************ *****.
  • **** ** *** ****** ******* ********* ** *** **** *** stop ******** *** ***** *** *********. ** *** ****** **** this ** ******** ** ******** *********** *** ****** *****, **** may ** ****** ** ********* ** ***** ** ********* ** customization (** * ****** ******* **** * ********** ******** ********, CSST *** **** **** ********* ** ************ *** ******* ********* requests/demands).

Strength ** ***/******* ************ ** *** ****

****** **** ***** ************* *** *** ********* ** ***** ** their ******** ** ******** ***** *** ********, ****'* ******* ******** of ******* *** ******* *** **** ****** **** **** **** build ***** *** ***** ** *** ****. ** ******* **** similar ***** ** ***********/***** ************ ** ***** (*****, ******), **** has *** ********* ** ** **** ** *** ***** ****. However, ** ******* **** *** ** *** ******* ******, ** will ** ********* ********* ***** **** ************* ********* *** ******* and ******* **** ** ***** ******* ********. **** ***** ****** but ** ** ****** ** **** * ***** ** ****.

** *** ***** ****, ****'* ******* ** *** ******* ****** may ******** *** ********** ** ****** ***************. ****** **** ********* or ****** ************* *** **** ** **** ******** ******* ***** home ******* *** *****, **** *** **** **** ****** ******* and ********** ******* ******, ********** *** ***** *** ******** ** global *********.

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