Examining American Dynamics' New Illustra 400 Series IP Cameras

Author: John Honovich, Published on Dec 06, 2010

In December 2010, American Dynamics announced the Illustra 400 series line of IP cameras. The cameras offer 30fps at H.264 with a unique resolution of 896x720 or 0.65MP. The 896x720 resolution is a 30% increase over commonly available SVGA (800x600) but a 33% decrease relative to 720p (1280 x 720).

AD cites 3 key benefits:

  • Some customers seeking HD/megapixel cannot afford the additional storage costs; Illustra 0.65MP cameras offer higher resolution (than SD) but with lower storage costs than HD
  • The market is 'neglecting' H.264 for standard resolutions
  • The Illustra series will expand to support a diverse array of resolutions up to 3MP in the near future

A few concerns:

  • The cost of storage and bandwidth for an additional 0.35MP (the difference between Illustra and standard 720p cameras) is not significance, especially given the relatively low cost per TB today. Maybe if you have to buy storage from AD but COTS storage for .35MP resolution more per camera is pretty cheap (maybe $30-$50 per camera).
  • The 5:4 aspect ratio is narrower than 4:3. Aspect ratios are trending wider (e.g. 16:9 HD) and most applications benefit from wider FoVs
  • 1MP/720p cameras will provide some future-proofing benefits as infrastructure costs (bandwidth/storage) decrease over time

There are four (4) Illustra 400 models:

  • Indoor Dome - built-in IR, built-in 3.3-12mm vari-focal lens (MSRP $1100)
  • Outdoor Dome - IP66, built-in IR, built-in 3.3-12mm vari-focal lens (MSRP $1275)
  • Box - w/o lens or w/ 1.7mm wide angle lens (MSRP $900)
  • Bullet - IP66, built-in IR, built-in 3.3-12mm vari-focal lens (MSRP $1000)

The cameras provide a number of premium features across all models such as WDR, PoE, day/night, full duplex audio and on-board storage. Additionally, outdoor domes and bullets provide IP66 and built-in IR. However, only box models allow interchangeable lenses.

3rd party support is planned both via direct API/integration and through ONVIF. ONVIF support is scheduled for release in Q1 2011.

Depending on the actual street pricing, for the features provide, the cost could be relatively attractive. AD uses a traditional security discount model so we would expect street price would be significantly lower than MSRP. Outside Taiwan/China manufacturers and to some degree the Sony E series, most IP cameras with similar feature sets to the Illustra will cost notably more (e.g., Pelco Sarix, Axis P series, Panasonic 502s, IQ Pro series).

3 reports cite this report:

The Exacq / Tyco Solution Is Here on Feb 16, 2015
And there it is folks. Exacq is in the SOLUTION business, 20 months from independent VMS to Tyco package. In this note, we examine the...
Video Surveillance in 2011 Recorded Webinar on Dec 09, 2010
Embedded below is the full video of our 65 minute webinar. Watch the webinar from becoming to end covering IP camera sales, Analog vs IP...
2011 Video Surveillance Guide Released on Dec 04, 2010
We are excited to release our 194 page, 2011 Video Surveillance Guide. This Guide brings together the best of our reports and updates analyzing the...
Comments : PRO Members only. Login. or Join.

Related Reports

Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Akuvox Intercom Profile on Dec 06, 2018
Akuvox, a Chinese manufacturer of VoIP products, is expanding heavily into Video Intercom products with disruptive pricing targeted for commercial...
Hanwha L Series Lowest-Cost Camera Tested on Dec 04, 2018
Hanwha has released their lowest-priced IP camera line ever, the L series, that competes on price with low cost competitors Dahua and...
Arcules Cloud VMS Tested on Nov 19, 2018
Arcules is a big bet, or as they describe themselves a 'bold company', spun out and backed by Milestone and Canon.  But how good is Arcules cloud...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...
Axis 2N Intercom Tested on Nov 08, 2018
Axis expanded its video intercom business buying Czech-based 2N in 2016. Despite competing against owner Axis' intercoms, 2N recently registered as...
Kogniz Silicon Valley AI Startup Profile on Nov 07, 2018
Kogniz is a Silicon Valley company that aims to bring AI analytics to security and surveillance, centering on their own smart cameras: We spoke...
Dahua Dual Imager Dome Camera Tested (HDBW4231FN-E2-M) on Nov 07, 2018
Dahua has introduced a dual-imager dome model, the HDBW4231FN-E2-M, with two independently positionable sensors including integrated IR, not found...
Avigilon Opens Up Analytics And Cameras on Nov 06, 2018
Avigilon is opening up. The company historically famous for advocating its own end-to-end solutions and making it harder for 3rd parties to...
Favorite Video Surveillance Hard Drive Manufacturer 2018 on Nov 06, 2018
Who is the favorite hard drive for video surveillance use? 150+ integrators answered: What is your preferred brand/model of hard drive for...

Most Recent Industry Reports

2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...
Top 2019 Trend - AI Video Analytics on Dec 10, 2018
160+ Integrators answered: What do you think the top industry trend will be in 2019? Why? AI / video analytics was the run-away winner with...
AV Tech Company Profile on Dec 07, 2018
Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and...
Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Infinova's Xinjiang Business Examined on Dec 07, 2018
As pressure mounts for companies to stop doing business in China’s Xinjiang region amid a severe human rights crisis, IPVM has found Infinova sold...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact