3VR has received $12M USD in new funding. This is in addition to previous funding rounds of $5M, $15M and $10M. 3VR has received over $40 M USD total funding since launch in 2002. The round is impressive both in the size of the funding and the source of it (well respected Silicon Valley VC Menlo Ventures led the round).
3VR's CEO emphasized the "ability to combine advanced analytics and biometrics into a single surveillance platform" as a key differentiator. However, for the last few years, open platform software providers who integrate with 3rd party analytics providers have been the fastest growing and highest revenue generating startups in the VMS market (e.g., Milestone, Genetec, OnSSI). The bundled providers have faced limitations on 3rd party support and difficulties in justifying analytics performance. Can combining analytics/ biometrics inside of a VMS overtake open VMS platforms as a trend?