Ex Googler Startup, Camio, Targets Surveillance

Author: John Honovich, Published on Dec 04, 2013

A team of former Google engineers are targeting the surveillance market with a startup focusing heavily on analytics and search. In this note, we examine Camiolog's product positioning, comparing it traditional surveillance and rival new entrants like Dropcam.

Focus

********** * ******* **** ********* *** ******* ***** ** *** cloud. *** **** *************** *** (*) ********** ***** ********* ************* on *** ******** ***** *** (*) * ****** ********* **** interface.

******* ********, ******** ** **** ***, ******** *** **** ********. Camiolog **** **********, ********* *** ****** ***** ** ******** ****** detection, ***** *********** *** *****. ** ******* ********, ***** **** call '******' **** *** *****/***** ****** *********** *** *** ********** **** a ****** ** ****. *******, ** ***** ****** ***, ***** commands *** ** **** ** **** ******** ***** (*.*., "**** me ******* ***** *** *********** ****** ******").

Service ******

*** ***** ***** ***** * ****** ** ********** ******** ** specific ******:

****** ****** *** ************, *** ***** **** ** ******** **** ******* ******* *** **** **********.

*******, **** *** ******** **** *****, ***** ****** ********* ***** can ** ********, **** **:

***** ****** (********, *******, ****) *** **** ****** ***** ** do ****** /******** ********. *** ****** **** *** **** **** * '****' is*** ** *** * ****** **** **** **** ***** *** 'lawn' ** * ******** **** ** * ******** ****** (******* to***********'* ******* ********).

************, *** ****** ************* **************. ****'* *** ** ***** ********* ********:

** ******, ** ***** ***, *** ***** *** **** ****** are **** ********* ****** **** *** *********** *****. ********* ***** or **** ***** **** **** ********** **** ******** **********.

****'* * ***** ***** **** **** ***** *** ***** ****** process ** ******, **** ****** ** * **** **** ***** to ********* *******:

************, *** **** ******* *** ** **** ** *** ** alerts / ************* *** ****** **** ***** ******** ******* / parameters.

Cameras *********

******** ******** **** ******************* **** *****(* ****** ***** ** $***, * ******* ***** ** $***). 3rd ***** ******* *** ********* ****** *** ***** ** ******** set ** *********** *** *** ** **** (********-**** **** *******).

*******

*** ******* ** ******** ** *********** / ******** ***** *** costs $**.** *** *****. ***** ** ** *** ****** ****** ** ** ********** ** ******* ** * ****** **** and **** ****** ********* ***** ** ******* *****.

************, ***** *** *** ******** ****** *** ****** *** *** ****** *** *** **** be **** *** ***** **********. ****, * **** **** ****** for **** ******* *** * ********* *** **** **** * web ***, *** ******* *** *********, ** **** *** **** much ***.

Competitive ***********

******** **** *** **** *********** ********* ** ****** - *** ability ** ******* **** ********** ******* ** **** ** ******. In **** *****, **** **** *** **** ** *** ***** approach ** *** ****** **** *********** ************ ** **** ** Dropcam:

*** **** ******* ** *** ** **** ****** ** *** a **** **** *** **** ************ *****. **** *** ********** / ********** *****, **** ** *** *** ****. * ***** this ********** **** * *** ** *** *** *** ******* struggles ** ********* **** *** *** ******** ** ****** ***** players ******* ********* **** *********. *** **** *********, ** ** even ****** ** ******* **** ****** **** ** **** * driving ******.

** ********, *******'* ******** ** ******* ****** ** *** **** of ***** *** *** (** ** **** ***** ** **************). **** *** ****** **** * **** ********* *** ********* and *** *** ************** **** ** **** *** ** ***** FTP, ****, **** **********, ***. ** ****** *** ******** ************ market ** ******** ** ** ****** ** ********* *** **** it **** ** *** *** ****** ***** ********. **** *** will ****** * **** *********** ****** / ***** ******* *** greater ***** ************.

** *** **** ****, **** ******** ** ***** ** * technical ***** ** ****** *******. ** ******* ******** ***, ***** analytics, ********, ******* ******** ****** *** ***** ********* ******** *** less **** $** *** *****, ** ****** ********, ** **************. However, ********** ** *** *********** ****** ** **, ** ***** significant ********** ** ********* ******* / ****** ***.

*** **** *****, ** ** ********* ** *** * **** of ********* ********** **** ********** **** *** ********** ****** / mature **** ********* **** ********** ** ******* *****.

UPDATE ****

*** ***** ***** ***** **** *******

Comments (20)

* ****** **** ***** *** ************ ***? **** ********* *'** seen **** **** ** ** "********" ***** ******* ******* * fair ****** ** ****** *** ******, **** * ** ****, and **** ****** *** ******** ** *** ****** ********* ***** impact *** *********, ** ** ** ****** *** ** *** res, *** ******* ****** ********** ******* ** ****** ****** ******.

****, **** *** ***** *****:

  1. ******* * ***** *** ****** **************** **** **** *** ******.
  2. ******* *** ***************.
  3. ******* *** *** ********** ***** **** (*********, ** ******* ** video+audio ** ** ******/****** ** ******* **********).
  4. *** ******* **** ****** **** **** ****** *********.
  5. **** ******* ****** *** ******* ** * ****** *********** ******** (i.e. *** ******* ** *** **** **** ******).

*********, *** ******* ******* ** *** ****** ***** ********* ****** events (*** ***** / **) *** **** ******* ***** ***** to *** ***** *** (*******) **********.

* ****** **** ******* ****- ****** **** **********. * **** thinking ** ** ** * ****** ***** ******** **** ***** based *********.

***** **** ** **** ** ********* *** ***** ** ***? From **** * ********** ** ** ********* ****** ********* *** of *** ***** *** **** ***** **** ** ** *** analysis. ** ****** * *** **** *** ********** ** ****** which ******** **** ****** ****** *** ****** *** *** *** faces. **** *** *** * **** ** *** ***** ** then ***** **** ** *** ****.

****'* * **** ******** / *****. * ** **** ** can ** '****' *** ***** ** * ****** **** **** it ** ********** ** *** '*****' ***** ** *** *********. One ***** **** ***** **** *** ****** ****** ******** ***** that ***** ******** * *********'* ********. ***** ***, **'* **** for **** ***, ** **'* ******** *** * *** ******* *** ***** ******** **** ************ ** ********** ** *****.

**** * *********** *********, *** ******* ** **** *** ***** neighborhood *** **** * ******* ** **** **** ** *** approached **** ***** **** ***** *** **** **** *** ***** reasons ** **** *** ******* ** ****** ****** *****.

***** *** **** ********** **** ***** **** ***’** *** ******** live ** ** ** ******* ****. *** ******* ** ****** in * ******** **** ** * *****, ****** ** **** or *****, ****** ** ***** *****, ***. ******* ******** *** time *** ****** ** ***** ** **** **** *** **** on *****. ********* *** ********* ****** ***** ** ****** ********* doesn’t ***** *** ** ******* **** **** ***’** ******* ***.

* ***** ***** **** **** ** ****** *************, ******* *** technology ** ** *** ****, ** *** ******** ** ** the ***** ** ********* ** ************ ************ ************ ** **** as ***********.

** ****** ** ** ********* *** ** ******** ***** ** to **** **** **** ***? :)

***, **** ** ******, ** *** **********. *** *** ******** - **** ************ ******* **** ******* ** ****** ** *** a ***** ******** *******? *********, ***** ** ****. **** ****** tell ** *********.

** **** *****, "********* *** ********* ****** ***** ** ****** detection *****’* ***** *** ** ******* **** **** ***’** ******* for."

*** ******* ** **** (*) **** ****** *** *** ******* for **** *** (*) **** ** *** **** **** *** get **. ** ***** ** **** * *** ******* ******* of * *** ******* ** *** *** *** ** **** door **** *** **** ******* **'* ********* ********.

* *** *** ******** ** ******* ********** ************ ***** ****. It ***** **** ** *** ****** ******* ****** ** **********, but **'* **** *** **** ********* *** ************ *****. ** does *** ***** **** ****** ********* *** *** ********** **** search ******* ********* **** **** **** **** ***'* *** ********* not ****** ** *** *****.

*******, ** ********** ** **** ******** ****** ** * '**** to ****'*** *** * **** ******** ******.

***** *** ** ******** *** ******* ** ** **** ******* today. *'* ***** ** **** ********** ****.***.

**'* * **** ******** **** ****** ** *** * ***** driver *** ********* *****. *** ** **** ** **** ********** of **** *** *** **** ***** ** ******** ******* ** tell *** **** *** **** ** **** ********/******* *** **** to **** **. ** *********, ***** ***** *****'* ****** **** a ****** ******* (*** ******* **'** ****** *** **** "***** Video **********" ******* ** "******" *** **** **** ******), *** all *** **** ** ******* **********, ******* ********, ********, *******, SxS ************, ******** *****, ***... ** ** *** **** * kind ** ****** *******. *** ******* ****** (***** *** ********* understand) *** **** *** **** **** ** ****** (***** ** Alert ** **** * ********** ******). ** *** ******* ***** our ******** ******/******* *** *** ** **** ********* *** *******. But *** ***** ***** * *** **** ***** ****** *** alerts *** ** **** ********** **** **'* ** ********* ******* (i.e. * ********* ******* ** *****)

*** ************* ** **** ******* ** **** *** ***** ** a ********-***** ** ******* ** ******** ****** *** ****** **** Dropcam's *****. ***** *** ***** ** ** ******* **** ****** setup ***-**-***-*** ** **** **** * ****** ******://**.********.***/****-*****. ***** ** ** **** ** **** ******* ***** ** know ******** ***** ***/**** **** ** **** *** *** ******** required *** * ********** ****** *****. *** ****** ***** *** Axis *** ******** **** ******* **.* ** *** ******** ******* CGI ********** ** *** ****** ********* *** ****** *****. ** long ** *** ******'* ******** *** ** **** ***/**** *** interface ** **** ******** ******* ***************, ** *** ****** ********-***** easily. **** ***-**-*** ***** ** ******** *** ******** **** ***** remaining **** ** *** ****** *******.

******, ****** *** **********.

** ****** *** ********, ** *** *** ******* ******** ********, you ****** ***** **** ** ****. ******** ******** *** **** value **** ********* *** * ********** / ************ *********** *** the ****** ******* **** ****** *** **** ********* *** **** happening ***** ******** **** **** *** *** ** **** *** it. ** *** ***** ****, ******** ********** ** ******* *****'* * **** ***** ** ** ****** ********* *** have ****** ** **.

** ***** ****, ***** *** * ****** ** ***** **** Camiolog ******** **** ***** ** **** ******* **** *** ******* approach.

*****, **** * ***** ******** '***-**********':

  • *******'***** ******** ** ****** ** **** ******* - *** * ****** with * *** *** ******. **** *****, *** ***** ** click ** * ***** '**** ***' ********* ** * ***** relatively ***** '*** *******' ****** ***** *** ****. **** *** are **** ** *** '*** *******' **** ***** *** * *****, ****** ** *** ****** is *** ******** **** ** ****** * ****** (******** ** account ** ****** ***'* ******* ** ****** ********* * ******** experience *** *** *** *** **** ********* *** ********** *****).
  • **** *******, **'* ****** ***** **** *** *** ****** * Dropcam ******. **** ********, **'* ********* ** **** **** * 'Camiolog ***** ** ******' **. **'* ************? ****************? **** ********? ***.

* ***** *** *** ****** **% ** ****** **** ******* it's ** ********* / ******* ** *** ******* ******. **** your *** *******, *** * *** *** ****** ** *** center ** *** **** ****.

****, *****'* *** ***** ******** ******. ********* ** ****************, *** ***** ** ****** ** ** * ******** *** or ******** / ******* ** ***. ** ********, **** ******* all *** ** ** **** *** *** ***** **** **** computer *** * ****** '*********' *******. **** ** * *** easier *** ***-********* ******. **** *** *** ** **** ******* into * *** ****, **** **** ** *** **** ******* instructions, ******* ********, ****, ***.

*******, *****'* *** ************* ** *** ****** *** *** ****** of *** **. **'* ****. ******* ** *****. ************* **** the ***** ***** ******. ******** *** ***** **** **** ** or *** ** *** ** **. **** *** *** ****** out, *** ******* ***** ** ********* ********* **'* *** ***** ***** *** ** **.

******* ** **** - **** ** ***, **** ** *****, easy ** ***** ***** **** *** *** ****** ******** *****. It's ********* *** ** ******** ** ********, *** *** *** consumer ******, * ***** *** *** ** *** **** **** trump ***** *** **** ***** ****.

* *** ** **** *** *******, *** * ***** ****** a ********, **** ********* *********** ************ ** '***'. *** ******** needs ** **** **** ** ****** ** ****** *** ****** to *** ******* (**** ****** ** ******* ** ***** ***).

********** ***** **** **** ****** ****. **'** ***** * ***** UX ******* **** ** *** ********* ***** ** *** ********* work ** *** ***. *** **'** ******** **** **** *** app ********* **** ******* *** ***** ****** ***'** ******.

* ********** *** ** ** *** ****-****** ******* * ** badly ****** ** ***** ** ****** **** *** ***** ********** pipeline ***** **** ** ***** *** ** ********** ***** ****** all ****** *******. **** ** **** ********* ******** **** ********* that *** ****-**** ***** ********** ***** *** ** ********. *****'* sad ******* **** ******** ** ** *** “** ****** ***** impossible ***** **’* ****.” ** *** *****, **'** ******* ** launch *** *** **-******** *** *** ** ****.

**** ** *******. ***** *******.

* ******* **** ****** **** ** *** **** *** ***** in ***** *********** ********. ****, *** **** ** ******* **** interviews ** ******** ********* *** **** *** **** **** ** the **** **** ***** ** *********** *** ****. *** **** can **** * ***** (** * ******** **** *******), **** to **** **** ****** **** *******. **, **** ********* ** not ***** ********** *** **** ******* ** ***** **** **** analytics. ** ** ***** ****** ***** ** ******** **** ********* on *************. * **** **** **** ******* ***** ****** ****** when **** ******** **** **** ** *** ***** **** *** not ************* ***** ***** ******* ******* ** ** *** *********. So, * *******, **** ********* ** ****** - ** ** problem ** *** ********. *** **** *** *** **** ***** reliable, ******** *** **** ** *** ******** **** *** *** market. *** *** *** **** *** ****** ******* *** ******* slower **** ****** ******. ** ******* ***** *** ****** *** more ******** ************.

**** ******** ** ** **** **** *****?

******, ***** **** **** ****** *** **** ********** ***** ****** performance *** *****. **** ** *** ***. *** ******* ***** issues, ** *** *** *** *** **** ****** *** **** successful.

*** *** ** *** ******* ** ***** *** ****** ****** problems? **** ** ********* ** ******* **** ******** ** ********* systems ***** ****** ***** ** ******* *** *********? *****'* ** magical ****** ******** **** ****** **.

*** **** *** ******** **** - (*) ****** ** *** the *** ********, ******** / ******** ****** ** - ****** has **** *** ****** **** ** (*.*., ** *** **** to *** ** ***** ** * ********* ***** ** **** a **** ** **** *** *** ****** **********? *** ****** is ****** *** **** ********) *** (*) *** ************ ** search **** *** **** ** ************ ****** ** ********* ******* performance.

******* ** ***** ** * ********* ***** ** **** * bomb ** *******, *** ******* *** *** ****** ********** ** a **** *** ***** *** ** ********. *** **** ********** is *** ****** ******, ******* ** ** *** *********: *** need ** ********** *** ***** ******* *** ******* ** ******. But *** ***** ** * *** ** ** ***** ******** on ****** **** *** *****/****** ** ****** ****. ***'* *** what **** ****** ****** **** *-* *****. * ***** ** anyone **** ****** ****** ******* ****** ************.

*****, *** ******* ** ****** *** ******** ***** ********** ***** spending ** ******. ***, ** *** ***, ******** ****** *** finding * ********* ** *** **** ** ****** ** **** as ******* ** ******** ******* * ********* ***** ** **** a ****. *** ********** ** *** ***** *** ******* ********, but *** ****** *** **** **** ******* ******** *** ******.

***'* ***** '***** ******** ******** ****' **** **** *******, ** **** *****, **** **** capabilities? ******* **** **** * **** **** **** *****, ******, face, ****** ********, ********* **** ***** ** **** ***** *** not **** ********* ****** **** ********* ************ **** *** ******* ***** **** *****.

****, ** *** ** **** ***** *** *****-** **** **** analytics ** ****** **** ******* ? *** *** ** **** has ********* ********** ** ******* ******. **, **** ** ********** a *****. * ***'* ********** *** *** ***'* ****** **** fact. ** *** *** *** ***** *** ** ******* *** ? *******, *********, *********, ***********...* *** **** ******/************* *** *** be ******* ** ** *** ******** ***** ** ******* *** cameras ** *** **** ** ****** :)

*****, *** ***** **** "****** **** ** *** **** *** thing ** ***** *********** ********" *** "**** ********* ** ****** - ** ** ******* ** *** ********". * ********* ** not ****** ****** ** ***** ************.

** *** ****** **** ** *** **** ********* *** *** will******************** ******, ****, ** *********, *** ** ** *** ***** to ** *** '**** *** *****' ** ***** *** ********'* biggest *******.

* **** ***'* *** *** ****** *******. *** * ******* that *****'* ****** ******** **** ******: "**** ** ********* ** cameras **** ******** ** ********* ******* ***** ****** ***** ** cameras *** *********"...** *********, ** ******. *** **** **** ** will ** *******, **** ********* ******.

*****, **** **** *** ****** **** ******...

***** *** ********* '** *********' ** **** ******** *** ****** them ** ** '** ********' ** *** *** ****** *****. If *** **** ** ******** ** *** *** ***** ** have ** ***** ** *** **** ******** ********* ***** **** solution.

****, * **** ******** **** **** ****** ******** **** **** from ****** **** *** *'* **** **** ** **** ****** our ****** **** ************ ************. *** ***** ***, **** ***** offered ****** ***** *********** ******** **** ******. *** **** *** Panasonic. ********* ** **** **** ** ****** ** **** ******* and ***** **** *********. *** **** ******* *** *** ** with **** ****? *******. **** ** *********** ** ******* **** features **** ** ********* **** **** *** ******** *** ***** of **** ****** **** *** *** ***. *'** ** ***** to ***** ** ****** ** ******** ******. ***, **** ***** allowing ************* ** **** ***** *** ******, **** ** **** to ***** ************* ***** *** ** ******* **** **** ***** ?

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