Evoz Baby Monitor's Potential for Disruption

By John Honovich, Published on Jul 11, 2011

A Silicon Valley startup, Evoz, is receiving extensive tech press coverage for a new baby monitoring service that incorporates audio analytic technology. In this update, we examine the potential for Evoz to be disruptive to the home monitoring / surveillance / security market considering their upside potential, risks involved and competitive alternatives.

Let's start with an overview of Evoz's key differntiating capabilities:

  • The service can be monitored from mobile devices and in the near future a general web interface. By comparison, almost all of the many current baby monitors are local listening only (inside the home, direct proprietary connection).
  • The service integrates audio analytics to detect if a baby is crying. The company claims to be able to detect / alert accurately in the presence of background noise. A few crying alert [link no longer available] monitors exist but they are relatively basic and likely prone to false alerts.
  • The service generates ongoing reports (see image sample [link no longer available]) tracking a number of parameters such as how many times the baby cried, how long the average cry was for, how significant the noise level in the room was, etc.
  • The monitor in the baby's room can be either an iOS device (like an iPod Touch, minimum price $229) with an app loaded or, coming this fall, a dedicated Evoz monitor starting at $120 [link no longer available].
  • Evoz offers a freemium service: no monthly fee to listen in for up to 30 minutes per day, $7.95 per month for unlimited listening, crying alerts and reporting
  • The system does not include any video but the company says it plans to add video in 2012

To get a sense of its positioning, it is useful to contrast it to the two main options available today for baby monitoring:

  • Systems / kits purposely built for baby monitoring. These kits average about $100 and come with a monitor and handheld receiver. The devices communicate over a proprietary wireless connection for use within a home. The receiver device needs to be carried around and it does not work outside of the house (on the road, at work, etc.). Many include video as well. For background, see our test results of Lorex's baby monitor.
  • Webcams with audio used for baby monitoring. These are traditional low end IP cameras adapted for use as a baby monitor. The camera cost about $100 - $150 and the user monitors with their PC, mobile phone, etc.

Compared to these two, here is Evoz's basic competitive positioning:

  • Strengths: Audio analytics and data reporting (plus likely simpler to set up than a webcam)
  • Weaknesses: No video, cost - especially recurring monthly fee for premium service
  • Questions: How well does the audio analytics work? How useful is the reporting?

Ultimately, we think the overall differentiation of the company rests on the crying alerts and reporting. That will need to justify the premium cost of the product.

On the one hand, Silicon Valley is an echo chamber. Right now, the tech publications act like this is the world's only baby monitor worth considering. The reality is that there are a lot of alternatives, most significantly cheaper and some with more functionality (like video). On the other hand, this is the first and only company we are aware of that has dedicated real technology resources to this specific problem. As such, we do think it has potential as a premium offering in the market that could disrupt and undercut the more basic offerings from traditional home / DIY manufacturers.

1 report cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made...
Comments : Members only. Login. or Join.

Related Reports

Startup Visual One Presents Object Detection and Smart Search on Aug 26, 2020
Visual One, a Y Combinator backed startup led by a PhD in machine learning...
Alcatraz Presents Face Recognition Access Control on Jun 11, 2020
Alcatraz presented its AI facial recognition access reader at the May 2020...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a...
Startup Vaion Presents End-to-End Cloud Managed Video Surveillance on Aug 20, 2020
Vaion presented its end-to-end cloud managed video surveillance offering at...
OpenEye Presents Cloud Integration For Remote Alarm Monitoring on Apr 29, 2020
OpenEye presented its cloud-to-cloud integrations designed for remote alarm...
SAFR Presents AI Facial Recognition on May 18, 2020
SAFR presented its AI facial recognition at the April 2020 IPVM New Products...
Hanwha Presents AI Analytics and First 8K Camera on May 11, 2020
Hanwha presented their AI Analytics and the "Industry's First 8K" camera at...
Verkada Access Control Tested on Sep 09, 2020
Verkada raised $80 million earlier in 2020, expanding from video into access...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Camio Presents Coronavirus Social Distancing Analytics on Apr 20, 2020
Camio presented its social distancing analytics for responding to coronavirus...
Clinton Electronics Presents Axis Camera Equipped Public View Monitor on Apr 22, 2020
Clinton Electronics presented their Axis camera-equipped corridor mode M10PA...
VergeSense Presents People Tracking Sensor on Jun 04, 2020
VergeSense presented its people tracking sensor and social distancing...
ZKTeco Presents SpeedFace Recognition + Body Temperature Detection on Apr 21, 2020
ZKTeco presented its SF1008+ reader with body temperature and face mask...
AndroVideo Presents Edge AI Face Recognition Cameras on Jun 26, 2020
AndroVideo presented its AI at the edge face recognition cameras at the May...
SafeZone Tech Presents AI Gunfire Detection on Jun 15, 2020
Safe Zone presented its AI gunfire sensor the May 2020 IPVM Startups...

Recent Reports

Consultants Online Show LIVE Today! on Oct 27, 2020
IPVM's 7th online show will feature 20+ consultants and recruiters presenting...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...