Evoz Baby Monitor's Potential for Disruption

Author: John Honovich, Published on Jul 11, 2011

A Silicon Valley startup, Evoz, is receiving extensive tech press coverage for a new baby monitoring service that incorporates audio analytic technology. In this update, we examine the potential for Evoz to be disruptive to the home monitoring / surveillance / security market considering their upside potential, risks involved and competitive alternatives.

Let's start with an overview of Evoz's key differntiating capabilities:

  • The service can be monitored from mobile devices and in the near future a general web interface. By comparison, almost all of the many current baby monitors are local listening only (inside the home, direct proprietary connection).
  • The service integrates audio analytics to detect if a baby is crying. The company claims to be able to detect / alert accurately in the presence of background noise. A few crying alert monitors exist but they are relatively basic and likely prone to false alerts.
  • The service generates ongoing reports (see image sample) tracking a number of parameters such as how many times the baby cried, how long the average cry was for, how significant the noise level in the room was, etc.
  • The monitor in the baby's room can be either an iOS device (like an iPod Touch, minimum price $229) with an app loaded or, coming this fall, a dedicated Evoz monitor starting at $120.
  • Evoz offers a freemium service: no monthly fee to listen in for up to 30 minutes per day, $7.95 per month for unlimited listening, crying alerts and reporting
  • The system does not include any video but the company says it plans to add video in 2012

To get a sense of its positioning, it is useful to contrast it to the two main options available today for baby monitoring:

  • Systems / kits purposely built for baby monitoring. These kits average about $100 and come with a monitor and handheld receiver. The devices communicate over a proprietary wireless connection for use within a home. The receiver device needs to be carried around and it does not work outside of the house (on the road, at work, etc.). Many include video as well. For background, see our test results of Lorex's baby monitor.
  • Webcams with audio used for baby monitoring. These are traditional low end IP cameras adapted for use as a baby monitor. The camera cost about $100 - $150 and the user monitors with their PC, mobile phone, etc.

Compared to these two, here is Evoz's basic competitive positioning:

  • Strengths: Audio analytics and data reporting (plus likely simpler to set up than a webcam)
  • Weaknesses: No video, cost - especially recurring monthly fee for premium service
  • Questions: How well does the audio analytics work? How useful is the reporting?

Ultimately, we think the overall differentiation of the company rests on the crying alerts and reporting. That will need to justify the premium cost of the product.

On the one hand, Silicon Valley is an echo chamber. Right now, the tech publications act like this is the world's only baby monitor worth considering. The reality is that there are a lot of alternatives, most significantly cheaper and some with more functionality (like video). On the other hand, this is the first and only company we are aware of that has dedicated real technology resources to this specific problem. As such, we do think it has potential as a premium offering in the market that could disrupt and undercut the more basic offerings from traditional home / DIY manufacturers.

1 report cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made related to or around the ASIS 2011 show.For each product or change, where...
Comments : PRO Members only. Login. or Join.

Related Reports

CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
Managed Video Services UL 827B Examined on Jan 09, 2019
Historically, UL listings for central stations have been important, with UL 827 having widespread support. However, few central stations have...
Struggling ASCMA / Brinks Home Security Gets Stock Delisting Warning on Jan 08, 2019
Struggling Ascent Capital Group (NASDAQ: ASCMA) has disclosed a warning from NASDAQ that ASCMA faced delisting unless they reverse their downward...
European Startup Ajax Profile - They "Stand Against Evil" on Jan 03, 2019
European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential...
ASCMA / Moni Problems Deepen, Lenders Terminate Support Agreement on Dec 28, 2018
Ascent Capital Group, aka ASCMA, currently branded Brinks Home Security, formerly known as Moni and Monitronics faces a troubling end to a rocky...
DVR Examiner - Recorder Hard Drive Recovery Tested on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...
ADT Wins Fire Death Suit But Faces Appeal on Dec 05, 2018
ADT/Protection 1 has won a wrongful death court case in which it was sued by the estate of a deceased customer. However, the attorney for the...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...

Most Recent Industry Reports

Cable Trenching for Surveillance on Jan 21, 2019
Trenching cable for surveillance is surprisingly complex. While using shovels, picks, and hoes is not advanced technology, the proper planning,...
Milestone Favorability Results 2019 on Jan 21, 2019
Milestone's favorability moderately strengthed, in new IPVM integrator statistics over their results from 2016. While the industry has been...
Intersec 2019 Live Day 1 - Massive China Presence on Jan 21, 2019
There’s a massive presence from Chinese or China-focused video surveillance firms, chiefly Hikvision, Dahua, Huawei, and Infinova, at...
The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact