Evoz Baby Monitor's Potential for Disruption

Author: John Honovich, Published on Jul 11, 2011

A Silicon Valley startup, Evoz, is receiving extensive tech press coverage for a new baby monitoring service that incorporates audio analytic technology. In this update, we examine the potential for Evoz to be disruptive to the home monitoring / surveillance / security market considering their upside potential, risks involved and competitive alternatives.

Let's start with an overview of Evoz's key differntiating capabilities:

  • The service can be monitored from mobile devices and in the near future a general web interface. By comparison, almost all of the many current baby monitors are local listening only (inside the home, direct proprietary connection).
  • The service integrates audio analytics to detect if a baby is crying. The company claims to be able to detect / alert accurately in the presence of background noise. A few crying alert monitors exist but they are relatively basic and likely prone to false alerts.
  • The service generates ongoing reports (see image sample) tracking a number of parameters such as how many times the baby cried, how long the average cry was for, how significant the noise level in the room was, etc.
  • The monitor in the baby's room can be either an iOS device (like an iPod Touch, minimum price $229) with an app loaded or, coming this fall, a dedicated Evoz monitor starting at $120.
  • Evoz offers a freemium service: no monthly fee to listen in for up to 30 minutes per day, $7.95 per month for unlimited listening, crying alerts and reporting
  • The system does not include any video but the company says it plans to add video in 2012

To get a sense of its positioning, it is useful to contrast it to the two main options available today for baby monitoring:

  • Systems / kits purposely built for baby monitoring. These kits average about $100 and come with a monitor and handheld receiver. The devices communicate over a proprietary wireless connection for use within a home. The receiver device needs to be carried around and it does not work outside of the house (on the road, at work, etc.). Many include video as well. For background, see our test results of Lorex's baby monitor.
  • Webcams with audio used for baby monitoring. These are traditional low end IP cameras adapted for use as a baby monitor. The camera cost about $100 - $150 and the user monitors with their PC, mobile phone, etc.

Compared to these two, here is Evoz's basic competitive positioning:

  • Strengths: Audio analytics and data reporting (plus likely simpler to set up than a webcam)
  • Weaknesses: No video, cost - especially recurring monthly fee for premium service
  • Questions: How well does the audio analytics work? How useful is the reporting?

Ultimately, we think the overall differentiation of the company rests on the crying alerts and reporting. That will need to justify the premium cost of the product.

On the one hand, Silicon Valley is an echo chamber. Right now, the tech publications act like this is the world's only baby monitor worth considering. The reality is that there are a lot of alternatives, most significantly cheaper and some with more functionality (like video). On the other hand, this is the first and only company we are aware of that has dedicated real technology resources to this specific problem. As such, we do think it has potential as a premium offering in the market that could disrupt and undercut the more basic offerings from traditional home / DIY manufacturers.

1 report cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made related to or around the ASIS 2011 show.For each product or change, where...
Comments : PRO Members only. Login. or Join.

Related Reports

Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
IP Network Hardware for Surveillance Guide on May 02, 2018
Video surveillance systems depend on IP networking equipment. In this guide, we explain the key pieces of equipment and features, explaining where...
FLIR Launches Saros on May 01, 2018
Has FLIR solved the video intrusion / remote monitoring problem or have they created an overkill, overly expensive device? FLIR has launched...
Netwatch / NMC Mega Deal Targets Global Remote Video Monitoring on Apr 27, 2018
Big money has entered the remote video monitoring market. While remote video monitoring has been done for more than a decade, the market has...
Amazon Enters Home Security Services on Apr 26, 2018
Move over ADT? It is certainly what investors have feared for ADT, especially since Amazon acquired Ring. [Update: We spoke with Amazon and have...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Alarm.com Business Market Expansion on Apr 13, 2018
Alarm.com has millions of subscribers, but the company has traditionally been mostly a residential/home focused offering.  ADC's new Smart Business...
GDPR For Video Surveillance Guide on Apr 12, 2018
The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but there is much confusion and no clear guidelines on...
Eocortex / Macroscop VMS Company Profile on Apr 09, 2018
Eocortex is the international brand of Russian VMS manufacturer Macroscop. Macroscop was founded in 2008, and the Eocortex name created in 2013. We...
ISC West 2018 Access Control Rundown on Apr 06, 2018
For ISC West 2018, what is new and interesting in access control?  This rundown will bring you up to speed on the exhibitors, what they are...

Most Recent Industry Reports

Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....
The Hikvision Smart Classroom Behavior Management System on May 22, 2018
Hikvision's rapidly growing offering of analytics, which we most recently examined with Hikvision's ethnic minority analytics, is now going into...
Dahua Intrusion Analytics And VMD Tested on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Exacq Improving Technical Support, Responding To Integrator Complaints on May 21, 2018
Exacq had been a long-term favorite of integrators, but since their 2014 Tyco acquisition, Exacq has fallen in IPVM integrator studies (though...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact