Drivecam Video Monitoring Examined

By: John Honovich, Published on Mar 31, 2011

In this note we overview DriveCam [link no longer available], a US based company that seeks to provide an end to end driver safety solution for fleet vehicle owners and families with teen drivers. In business for 13 years, DriveCam is essentially a behavior modification tool designed to promote good driving habits by identifying and recording 'risky' driving characteristics like excessive speed, hard braking, aggressive turning, etc. Recorded data (with video clips) is then used as an aid for coaching drivers on eliminating their 'risky' driving behaviors.

NOTE: While surveillance cameras are utilized (short clips are retained for times surrounding 'risky' incidents), it must be noted that DriveCam's video analytics should not be confused with other products in either the mobile physical security space, or the video analytics market. The term video analytics, as used by DriveCam, refers simply to using video clips to see what happened when risky driving generates an event, as video is only captured when risky driving occurs.

The DriveCam is an IMU-based device (Inertial Measurement Unit) that uses accelerometers, gyroscopes and GPS to determine speed, orientation, gravitational force and changes in rotational characteristics (pitch, roll, etc) caused by speeding, abrupt movements and sharp or aggressive turning. The device has both forward-facing and rear-facing cameras and mounts to the underside of the vehicles rear view mirror. To reinforce good driving behavior, the unit displays a green light that will start to flash red when any of the pre-determined 'risky' driving behavior occurs.

In both of DriveCams target markets, pricing is essentially the same. Each unit costs approximately $500USD and requires a $30 per month subscription fee. This monthly fee gives subscribers access to Drivecams two main services:

  • Drivecam Online: A web-based dashboard tool that allows subscribers to access a series of reports relating to trends and long-term performance progress of drivers. Comparative analysis of driver data can then be used in an effort to coach lower performing drivers in identifying and eliminating their 'risky' driving behaviors.
  • RiskPredict: A proprietary analysis and summary of collected data, including video, which gives subscribers the ability to quickly evaluate the driving characteristics of individual drivers. The analysis is accomplished by first comparing driver-triggered events against what DriveCam calls "The largest database of risky driving in the world from over 3 billion miles of monitored driving", and then offering suggestions for increased compliance with best practice driving methods.

Additionally, DriveCam recently added Fleet Tracking and Fuel Monitoring as optional services and plan to add additional value-added products based on data generated by the device.

DriveCam reports an 87% increase in order growth in 2010 [link no longer available], a 4 year annual compound growth rate of 96%, and currently have approximately 150K units installed (with only about 10K in private vehicles).

Comments : Members only. Login. or Join.

Related Reports

Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance...
Surveillance Storage 101 on Mar 23, 2020
This guide teaches the fundamentals of video surveillance...
Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020
Access control users have included capabilities that are not commonly used...
HLC Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Panasonic, Uniview, Vivotek on Mar 02, 2020
Highlight Compensation (HLC) claims to reduce the effects of strong light...
Hazardous & Explosion Proof Access Control Tutorial on Feb 27, 2020
Controlling access to hazardous environments requires equipment meeting...
Vivotek LPR Camera Tested on Apr 15, 2020
Vivotek has historically sold license plate capture cameras but not LPR. Now,...
Camio Presents Coronavirus Social Distancing Analytics on Apr 20, 2020
Camio presented its social distancing analytics for responding to coronavirus...
Vehicle Gate Access Control Guide on Mar 19, 2020
Vehicle gate access control demands integrating various systems to keep...
Tiandy Super Starlight Cameras Tested on Apr 30, 2020
Tiandy is taking aim at China competitors Dahua and Hikvision, with a new...
Axis License Plate Verifier Tested on Jul 21, 2020
Axis has historically left license plate verification to their partners, but...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now,...
How Mobile Access Control Can and Cannot Help With Coronavirus on Mar 23, 2020
With coronavirus concerns continuing to rise, many access control companies...
Video Surveillance History on May 06, 2020
The video surveillance market has changed significantly since 2000, going...
Dahua Smart Motion Detection Camera Tested on Mar 03, 2020
Dahua has introduced Smart Motion Detection, AI-based VMD, claiming to use an...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020,...

Recent Reports

SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 200 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Motorola Solutions Acquires Pelco on Aug 03, 2020
Motorola Solutions has acquired Pelco, pledging to bring blue back and make...
False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...
US GSA Explains NDAA 889 Part B Blacklisting on Jul 31, 2020
With the 'Blacklist Clause' going into effect August 13 that bans the US...
Access Control Online Show July 2020 - On-Demand Recording of 45+ Manufacturers Presentations on Jul 30, 2020
The show featured 48 Access Control presentations, all now recorded and...
Face Detection Shootout - Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jul 30, 2020
Face detection analytics are available from a number of manufactures...
Sunell is The First China Manufacturer to Market NDAA Compliance on Jul 30, 2020
Most China manufacturers are going to be impacted by the NDAA 'Blacklist...