In this note we overview DriveCam, a US based company that seeks to provide an end to end driver safety solution for fleet vehicle owners and families with teen drivers. In business for 13 years, DriveCam is essentially a behavior modification tool designed to promote good driving habits by identifying and recording 'risky' driving characteristics like excessive speed, hard braking, aggressive turning, etc. Recorded data (with video clips) is then used as an aid for coaching drivers on eliminating their 'risky' driving behaviors.
NOTE: While surveillance cameras are utilized (short clips are retained for times surrounding 'risky' incidents), it must be noted that DriveCam's video analytics should not be confused with other products in either the mobile physical security space, or the video analytics market. The term video analytics, as used by DriveCam, refers simply to using video clips to see what happened when risky driving generates an event, as video is only captured when risky driving occurs.