Drivecam Video Monitoring Examined

Author: John Honovich, Published on Mar 31, 2011

In this note we overview DriveCam, a US based company that seeks to provide an end to end driver safety solution for fleet vehicle owners and families with teen drivers. In business for 13 years, DriveCam is essentially a behavior modification tool designed to promote good driving habits by identifying and recording 'risky' driving characteristics like excessive speed, hard braking, aggressive turning, etc. Recorded data (with video clips) is then used as an aid for coaching drivers on eliminating their 'risky' driving behaviors.

NOTE: While surveillance cameras are utilized (short clips are retained for times surrounding 'risky' incidents), it must be noted that DriveCam's video analytics should not be confused with other products in either the mobile physical security space, or the video analytics market. The term video analytics, as used by DriveCam, refers simply to using video clips to see what happened when risky driving generates an event, as video is only captured when risky driving occurs.

The DriveCam is an IMU-based device (Inertial Measurement Unit) that uses accelerometers, gyroscopes and GPS to determine speed, orientation, gravitational force and changes in rotational characteristics (pitch, roll, etc) caused by speeding, abrupt movements and sharp or aggressive turning. The device has both forward-facing and rear-facing cameras and mounts to the underside of the vehicles rear view mirror. To reinforce good driving behavior, the unit displays a green light that will start to flash red when any of the pre-determined 'risky' driving behavior occurs.

In both of DriveCams target markets, pricing is essentially the same. Each unit costs approximately $500USD and requires a $30 per month subscription fee. This monthly fee gives subscribers access to Drivecams two main services:

  • Drivecam Online: A web-based dashboard tool that allows subscribers to access a series of reports relating to trends and long-term performance progress of drivers. Comparative analysis of driver data can then be used in an effort to coach lower performing drivers in identifying and eliminating their 'risky' driving behaviors.
  • RiskPredict: A proprietary analysis and summary of collected data, including video, which gives subscribers the ability to quickly evaluate the driving characteristics of individual drivers. The analysis is accomplished by first comparing driver-triggered events against what DriveCam calls "The largest database of risky driving in the world from over 3 billion miles of monitored driving", and then offering suggestions for increased compliance with best practice driving methods.

Additionally, DriveCam recently added Fleet Tracking and Fuel Monitoring as optional services and plan to add additional value-added products based on data generated by the device.

DriveCam reports an 87% increase in order growth in 2010, a 4 year annual compound growth rate of 96%, and currently have approximately 150K units installed (with only about 10K in private vehicles).

Comments : PRO Members only. Login. or Join.

Related Reports

Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...
Amazon Ring Partners With Rapid Response For $10 Monitoring on Jul 10, 2018
Amazon's Ring alarm system is using Rapid Response for monitoring, IPVM has confirmed in our testing. Amazon is arguably the most feared new...
Simplisafe Acquired At $1 Billion Valuation on Jun 29, 2018
Simplisafe, the competitor alarm monitoring companies historically most love to hate, has been acquired by a mega private equity firm for a $1...
OpenEye Apex VMS Tested on Jun 26, 2018
OpenEye is a US company, founded nearly 20 years ago. In the past few years, OpenEye has been one of a few VMS providers that have pivoted to being...
Axis Guard Suite Video Analytics Tested on Jun 25, 2018
In 2015, we declared Axis' Guard Suite analytics "weak", with missed detections and false alerts common. But after nearly 3 years and a 2.0 version...
Huawei Software Defined Cameras on Jun 25, 2018
Huawei is aiming to break the reputation of Chinese companies not being good at software. The company is now leading their video surveillance...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

Most Recent Industry Reports

Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Ladder Lockdown and Ladder Levelizer Tested on Jul 18, 2018
Ladders are a daily necessity for surveillance and security installers, but working on an unstable surface can be extremely dangerous. In addition...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Hikvision Wins Chinese Government Forced Facial Recognition Project Across 967 Mosques on Jul 16, 2018
Hikvision has won a Chinese government tender which requires that facial recognition cameras be set up at the entrance of every single mosque...
Installing Dome Cameras Indoors Guide on Jul 16, 2018
IPVM is producing the definitive series on installing surveillance cameras. This entry covers one of the most common scenarios - installing dome...
Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact