Will Axis Camera Companion Hurt Integrators?

Author: Brian Rhodes, Published on Mar 22, 2012

Eliminating recorders can reduce an integrator's time on site or reduce the need to employ an integrator at all. The announcement of Axis Camera Companion and the ensuing marketing tsunami means that eliminating recorders is going to become a much more common practice. What is debatable is how good this is for integrators. In this note, we examine pros and cons of the growing trend of eliminating on-site recorders.

Potential Positives

Here are some ways integrators may benefit:

  • Integrators will spend less time on site installing and configuring. Purchasing or reconfiguring a computer, managing all the software/driver updates, installing VMS software, and configuring the software for use can tie up a technician for hours. Using ACC to the same end can be done inside of a few configuration screens. The integrator can devote attention to hanging security cameras rather than performing IT service and configuration work. This enables the integrator a quicker service response time for subsequent installs and service calls. 
  • With ACC, there is no ongoing cost of recorder maintenance. No recorder eliminates a major source of failure for integrators to service. 
  • Integrators will be able to sell Axis camera systems less expensively by eliminating the cost of the recorder. The small camera count system market has historically been unwilling to spend money on premium brands like Axis. Eliminating the cost of this device provides the opportunity to propose more costly camera equipment.

Potential Negatives

However, a number of potential changes could hurt the need for integrators:

  • Axis cameras can be bought from anywhere. Axis has been criticized in the past for having loose 'channel sales' protections, and the broad DIY appeal of ACC will only encourage non-channel sales of Axis Cameras.
  • In the past the complexity and cost of VMS software has required a trained installer to be a necessary part of the installation and configuration process for new systems. ACC makes it easier for the end-user to setup and configure their own surveillance systems.
  • Whether Axis intends this result or not, the broad availability of cameras and simple setup of the viewing/recording utility is a strong combination in eliminating use of an integrator.

Conclusion

Time will tell how positive or negative Axis Camera Companion (and other subsequent similar systems) are for the IP video surveillance market. Whether integrators find business taken away, or expanded, as a result will be an interesting trend to watch.

Comments : PRO Members only. Login. or Join.

Related Reports

ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...
Favorite Video Surveillance Hard Drive Manufacturer 2018 on Nov 06, 2018
Who is the favorite hard drive for video surveillance use? 150+ integrators answered: What is your preferred brand/model of hard drive for...
Worst Products on Nov 03, 2018
Security integrators periodically report on their favorite and worst products to IPVM. These are known integrators who IPVM pays to answer surveys....
Video Surveillance Hard Drive Failure Statistics 2018 on Nov 02, 2018
Hard drive failures can be significant service problems but how common of an issue are they in video surveillance? How long do drives last when...
Cloud Video Storage Usage 2018 on Oct 31, 2018
Storing email and documents in the cloud have long been common, with on-site email or file servers increasingly eliminated. However, what about...
Resideo IPOs, Then Plunges on Oct 31, 2018
ADI and Honeywell Homes management have been touting their spinout and IPO for months, including appearing on Wall Street as they widely shared on...
ADT Acquires Red Hawk, Becomes Billion Dollar Commercial Business on Oct 25, 2018
With its ~7th commercial acquisition in the past year, ADT is transforming itself from a residential provider to a commercial player with now more...
Exacq Co-Founders Return, Start Qumulex on Oct 24, 2018
Exacq co-founders Dan Rittman, Tom Buckley, and David Underwood are back, starting up Qumulex. In 2000, they sold Integral to Andover...

Most Recent Industry Reports

'Sticker' Surveillance Camera Developed (CSEM Witness) on Nov 16, 2018
The Swiss Center for Electronics and Microtechnology (CSEM) has announced what it calls the: world’s first fully autonomous camera that can be...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Facial Detection Tested on Nov 16, 2018
Facial detection and recognition are increasingly offered by video surveillance manufacturers. Facial detection detects faces in an image/video...
Throughtek P2P/Cloud Solution Profile on Nov 15, 2018
Many IoT manufacturers either do not have the capabilities or the interest to develop their own cloud management software for their devices....
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact