Will Axis Camera Companion Hurt Integrators?

By: Brian Rhodes, Published on Mar 22, 2012

Eliminating recorders can reduce an integrator's time on site or reduce the need to employ an integrator at all. The announcement of Axis Camera Companion and the ensuing marketing tsunami means that eliminating recorders is going to become a much more common practice. What is debatable is how good this is for integrators. In this note, we examine pros and cons of the growing trend of eliminating on-site recorders.

Potential Positives

Here are some ways integrators may benefit:

  • Integrators will spend less time on site installing and configuring. Purchasing or reconfiguring a computer, managing all the software/driver updates, installing VMS software, and configuring the software for use can tie up a technician for hours. Using ACC to the same end can be done inside of a few configuration screens. The integrator can devote attention to hanging security cameras rather than performing IT service and configuration work. This enables the integrator a quicker service response time for subsequent installs and service calls. 
  • With ACC, there is no ongoing cost of recorder maintenance. No recorder eliminates a major source of failure for integrators to service. 
  • Integrators will be able to sell Axis camera systems less expensively by eliminating the cost of the recorder. The small camera count system market has historically been unwilling to spend money on premium brands like Axis. Eliminating the cost of this device provides the opportunity to propose more costly camera equipment.

Potential Negatives

However, a number of potential changes could hurt the need for integrators:

  • Axis cameras can be bought from anywhere. Axis has been criticized in the past for having loose 'channel sales' protections, and the broad DIY appeal of ACC will only encourage non-channel sales of Axis Cameras.
  • In the past the complexity and cost of VMS software has required a trained installer to be a necessary part of the installation and configuration process for new systems. ACC makes it easier for the end-user to setup and configure their own surveillance systems.
  • Whether Axis intends this result or not, the broad availability of cameras and simple setup of the viewing/recording utility is a strong combination in eliminating use of an integrator.

Conclusion

Time will tell how positive or negative Axis Camera Companion (and other subsequent similar systems) are for the IP video surveillance market. Whether integrators find business taken away, or expanded, as a result will be an interesting trend to watch.

Comments : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
2020 Camera Book Released on Jan 10, 2020
This is the best, most comprehensive security camera training in the world, based on our unprecedented testing. Now, all IPVM PRO Members can get...
2020 IP Networking Book Released on Jan 06, 2020
The new IP Networking Book 2020 is a 280 page in-depth guide that teaches you how IT and telecom technologies impact modern security systems,...
Security Sales Course January 2020 - Last Chance on Jan 02, 2020
Notice: This is the last chance to register for the course. This sales course is customized for the current needs and challenges specific to...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...
Online Video Surveillance Sales Comparison - Amazon, B&H, CDW, LTS, Super Circuits, More on Jul 31, 2019
IPVM has uncovered the key trends and top options being offered across commonly used surveillance sellers. How has the market shifted since we...
Beware African 50,000 IP Camera Contract Scam on Jul 12, 2019
A “Nigerian Prince” scam for the video surveillance market is going around. You, or at least we, could be lucky enough to be the single bidder for...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Axis Will Not Block Resellers on Jun 10, 2019
While Axis generally has strong favorability amongst integrators, the biggest complaint is their channel model, which results in smaller integrator...

Most Recent Industry Reports

"Fever Camera" Show Starts Tuesday on May 31, 2020
IPVM is excited for the world's first "Fever Camera" show, to be held this Tuesday, June 2nd and Wednesday the 3rd from 11am to 3pm EDT, giving you...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...
Integrators Avoiding Coronavirus Air Travel on May 29, 2020
IPVM asked integrators if air travel is part of their 2020 plans to see how significantly Coronavirus will impact future...
Viakoo Presents Cyber Hygiene for Cameras on May 28, 2020
Viakoo presented its 'Cyber Hygiene' and 'Service Assurance' products at the April 2020 IPVM New Products show. Inside this report: A...
Seek Scan Thermal Temperature Screening System ReTested on May 28, 2020
Now that IPVM has tested Dahua, Hikvision, and Sunell, we are returning to Seek, the first blackbody system we tested and retested it with our...
Directory of 110 "Fever" Camera Suppliers on May 28, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers use. The US FDA clearly categorizes them as medical devices and...
Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...