DM Launches New Brand but Will it Help?

Author: John Honovich, Published on Jan 03, 2010

In a strange move that we think has low probability for success, Dedicated Micros's IP products will go to market through a new division/brand called "AD Network Video". See the new AD Network Video website.

While the goal is to "strengthen its project sales operations across the Americas," selecting the name AD in America will undoubtedly cause confusion. American Dynamics, a similarly large video surveillance manufacturer, is broadly known in the US market under the acronym AD. Worse, American Dynamics is broadly recognized as having a poor and limited network video offering. [I recognize that Dedicated Micros' parent company in the UK is the AD Group but this has low recognition in the US]

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