DM Launches New Brand but Will it Help?

Author: John Honovich, Published on Jan 03, 2010

In a strange move that we think has low probability for success, Dedicated Micros's IP products will go to market through a new division/brand called "AD Network Video". See the new AD Network Video website.

While the goal is to "strengthen its project sales operations across the Americas," selecting the name AD in America will undoubtedly cause confusion. American Dynamics, a similarly large video surveillance manufacturer, is broadly known in the US market under the acronym AD. Worse, American Dynamics is broadly recognized as having a poor and limited network video offering. [I recognize that Dedicated Micros' parent company in the UK is the AD Group but this has low recognition in the US]

** *** **********, *** ********* ****** ***** ** *** ****** States ** ******** ********** **** ****** ****** ****. ********* **** new ***** ***** ****** **** ** ***** ******** ***********. *******, we *** ********* ***** *** ******** ******* ** **** ***** the ******** ** ********* ******' ** ***** ******** (*.*., **** may ** ****** **** **** ******* ******** ** * ***). Their ******* *** ** ******* ************ ** **** *** * proprietary ****** ****** **** ******** ******* (****** ******).

** *** ****,  *** *** ** ********* ****** ********* * bizarre ******* ************ ** *** ****** ** ** ***** **** raises ****** ** ********* ******'* ****** ********. *** *****:

** ******** ****, ********** ****** ********* ********* *** **** ******* *** ********* ***** environment. ** *****'* ************, ********* ****** ********* **** ********* *** left *** *******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Most Recent Industry Reports

Avigilon Discontinuing Rialto Analytics Line on Apr 27, 2017
Avigilon is informing dealers/partners that the legacy VideoIQ Rialto products have been discontinued, recommending the newer ACC ES Analytics...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
The World's First Fashion IP Camera From Amazon on Apr 27, 2017
Some analytics cameras can tell you if a person is jumping a fence, or loitering in a secure area, but none of them can tell you if the person...
Last Day - IP Networking Course May 2017 on Apr 26, 2017
Today is the last day to register for the May IP Networking Course. This is the only networking course designed specifically for video...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...
Xandem Next Gen Intrusion Tested on Apr 26, 2017
Xandem's "full coverage motion tracking technology" is unlike any intrusion technology we have seen. We bought their new system and tested it...
Tri-Ed Favorability Results on Apr 25, 2017
Tri-Ed, owned by Anixter, far outranked Anixter, the lowest ranked company in our distributor favorability series. Still, Anixter's ownership did...
Eagle Eye Exec On Mountain Of Servers - VSaaS Growth Analysis on Apr 25, 2017
Eagle Eye VP of Operations, Hans Kahler, posted a picture of himself sitting on top of a shipment of new servers, as a testament to the companies...
Chinese 'Attacking Us From Every Direction', Says US FBI on Apr 25, 2017
"Chinese eating our lunch. Attacking us from every direction" said the US FBI's Deputy Director Andrew McCabe at the ASIS 2017 CSO Summit. .@FBI...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact