Desperate Moves: AVHS and HDcctv

Author: John Honovich, Published on Sep 11, 2011

In the last year, quite a number of incumbent security providers have launched VSaaS using Axis's AVHS service or HDcctv cameras and recorders. Rationally, this is bizarre. The business case is weak and the products are far from being competitive with mainstream (analog or IP) options. So why is this happening?

Recently, I was speaking with an executive at a company rolling out an AVHS VSaaS service and we were discussing my concerns. He bluntly responded that this is a really difficult market and that he needs to do something to increase revenues. Then it hit me that this was basically a poorly though out, desperate move.

**** ********** *** ** ***** *********: ***** ** ** *******, it ** ************* ******** ****** *****. *****, **** ** **'* growth ** ***** ** ********* ** ** ** ****** * net ******** *** **********.

*******, ******* *** **** ** ****** ****** ** ***********. ******* has **** ****** ** ***** **** ***** ******* ***** ** long **** ***** ****** *******. ***'* ******* **** ***:

AVHS **********

****'* ******* ***** ***** **. ***** **** ********** **** ********* develop *** **** ***** ******** ****** ** *** *****, ****'* model ********* ** **** **** *******. *** *******:

  • **** ***** **** ********
  • *** ***** *** **** ******** *** *******
  • ******** ********** **** **** ******* **** ***
  • ******** ****** ** ********** **** *** ******* **** ******** **********
  • *** **** **** **** ******** ****** ** **********

**** ** * ****** *********** ***** **** ****** ** **** and ******** *** ** *** *** ***** ******* ** **** - *** ******* ** *** *** ******** ** *** *** the *********. ** ******, ** ****** ** ** ******** **** AVHS ******* *** *********** ********* ** ** *************.

*** ****** ******* ******* *** **** ** **** ** ******* development, **** *** ***** ** ***** ****** ** **-******* *** partners. *****, ****, ******** ** **** ******* ****, ** *********** a *** - ******* ****** ** *********** ******** ******** *** years ** ************ *********. **** ********* ******* ********/********* ** ** their *** *********** ** ******* ****'* ***********. *******, ** ************ see *** **** ******* **** ****** ********* *****. ** ******, this ****** *** ** ********** ** ****** **** ** ***** partners **** **** ******** *********** ***** (****: *** *** ** guy *** ****** ***** ******* **** *** *****).

***** *** ********** ** **** ********** *** *** ******* **** model ******. *** ********, **** ***** ******* ***** **** ******* IP ******* *** **** ******* **-********** *****, **** ** **** ***** *** **** *** ***** * free **** *** ***** ***** *** *********. **** ***** ** extremely ********** *** **** ******* *** **** **** ******* **** the ********** ******* ******* *****. ** ******, *** ******** ** that *********** *** ******** **** ****** (** ** ****'* ******* buy ******** ******** ** *** ******** ******).

**** **** ** ****** ** ****** **** ** **. ****** way, *** ******* ** *** ***** ****** **** *** *** the ********* *** ******** ***** ******* *********** ******* ****** ** cut ** ******** ****** ** ********.

HDcctv **********

****** *** **** ******** *** ********.

*** **** *********** ********* ** ******'* **** ** **************** **** any ******** ****** - ***, ***, ***, ***. *** **** to *** ******, *** **** ** ****** ********* *********. **** barrier. ******* *** **** * *** ******* ******** **** ******** this, **** **** ******** ** * **** **** *****, **** likely ******** ** ********. **** ******* ** ****** *** *** equally ******** ********* *** ** *******. *** **** ** **** read *** **** ** "*********** ******** ** ************ **********".

*** ****** ** ****** ** (*) ** ****** ******* ************* and (*) ***** ** ******** ******* (*****/*********). ***** *** ********* attractive. *** *** ******** ** **** *** *** *********? *************, they *** ****:

  • ********** ****** ******: *** ****** *** *** ***** ****** *** HDcctv ******. *** *******, ** *** *** * ** **** DVR **** *** * ****** *** * ****** *****, *** have ** *** ******* ******** ** *** **** ** **** more **** * ****** *******.
  • **** *******: ****** ************ ******** ** ***** **** *** **** when ******* **** ** *********** **** ** *******. **** ** 2009, ** *** ***********, *** ** ** ******** ** *** next *** *****.
  • ******* ******* ************, ******* *************** ***** ****** / ** *** products, ** ******** ******, ******** *********** *********, ******** ** ********, etc. *** **** *** **** **** ******** ********* ** ************ **** ****** ******.

** ** ******* **** ****** (** ** ***** ** ***) can ********* * ***** ******** ** *** ******. *******, ***** are ****** *** **** ********** ******** *** ** ** ****** a ***** ***** ** *** ************ ******.

***********

*** **** ******* *** ***** *** ******* ** **** ******** with ***** ********* *** ***********'* ******* ******* * - * years ***. **** *********, ***** ** *** ********** *** **** big ***** ***, ************** ****** ** *** **** ** ** left ***. **** *****, **** ************* ******** **********, *** ******* of '***** *********' *********. *******, * ******* ************* ** *** issues **** ** ***** ********* **** ****** ******** ********** ****** from ******* ***** ****** ** **** *******.

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