Company Overview

By John Honovich, Published May 08, 2009, 08:00pm EDT

3xLogic tells me they are growing quickly and given their product lineup and pricing, I believe them. They used to be an OEM (CSI Technologies) and in the last year or so, they have begun marketing under their own brand.

3xLogic manufacturers hybrid DVR appliances that support a broad range of megapixel cameras and PoS interfaces plus offers their own CODEC to reduce the bandwidth and storage costs of megapixel cameras. See a list of 10 points they consider differentiators. They are doing a test at a McDonald's and are displaying the use of an Arecont megapixel camera in the order area.

Pricing is very attractive. For instance, the MSRP on a 16 Channel, 480 FPS, 500 GB Video, 250GB O/S, Tower Case is $4,529. That's MSRP for a unit that's fully hybrid. Many manufacturer's dealer cost is that.

Given that they were OEMs previously and do not have a large existing analog base, they are in a strong position to offer competitive products for today's pressing needs (the migration to IP at low cost and broad camera choice) rather than stick to older offerings at higher prices.

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