Hikvision ColorVu is Smart Marketing

By: John Honovich, Published on Oct 03, 2019

Hikvision ColorVu (see IPVM test results) is smart marketing, a lesson to be learned by competitors and a rising trend.

hikvision colorvu marketing is smart

Inside this note, we examine why, what competitors are missing, how ColorVu can help Hikvision and what issues there are in Hikvision's marketing.

**************** (*** **** **** results)** ***** *********, * lesson ** ** ******* by *********** *** * rising *****.

hikvision colorvu marketing is smart

****** **** ****, ** examine ***, **** *********** are *******, *** ******* can **** ********* *** what ****** ***** *** in *********'* *********.

[***************]

ColorVu ********

***********, ******* ** * white ***** ********** ***** into ** ** ******:

******* ** ***** ** LEDs, ******* *** ***** light ****:

ColorVu White LEDs Standard IR LED opsi2

***** ********* *** *** invent **** (*.*., **** and **** **** *** a *** ******* ****** in *** ****,***** ***** *** * current ***), ********* *** ******** a **** ****** *** a ***** ********* ******** for *******.

Why ** ** *****

******* ***** **** ***** images *** * '****' floodlight ***** ******** ********* are ********* ****** ***** & ***** **** ** noisy / *** ** color.

*** ***** *********** ** a ***** ****** ******** and ***** ** *** made ********* ****** ** 'darkness' ******, ** *** limitations - ** *****, overexposure, ***.

***** ***** (***-**) ******* has ******** ************* **** the ******, *** ***** IR ***** ********* ***** noisy, *** ****** ** dark ****** ***** * lux *** ***** ************* more ********* *******.

*******, ** **** ********* the ******** ** ** cameras **** * ********** built-in, ***** * *** between ***** ***, ********** an ********* ****.

********, ***** ** *** else ** ******** * similar ******, **** ***** Hikvision *********** * '******' position **** ****** *** technology ****** **** ** easy *** *** ************.

Vote / **** ** ********

Competitors **** '******'

******* *********** *** ***** is ** ****** *** this, **** *** ***********. We ***** **** *** factually ******* ***** ****. Historically, ** **** *** heard *********** ** ****** asking *** ** ******* with *****-** ***********.

*******, **** ****** *** point. ********* ********* ****** better *** ***** ******* and '** ******* **** a ********** *****-**' ****** that.

********, ********* ** ***** to ******** *********** ****** as **** ******** ***** systematic *********.

Marketing ******** **** *********

**** *** **** ****, Hikvision *** ****** ** a ********* ******** *** this, ********* ****** ****:

***:

***:

******** ********:

Product **** *** ****

** ****** ********** ***** ** ** not ***** **********, *** a ~$*** ******, ** provides ****** ***** ****** in '******** ********' *** effectively * **** ********** as * *****.

*** ******* *** ********* be ******** ** (*.*., near ***** ************, **** color ** *** *** edge, **** ***** ** 10+ ******, ***.).

*******, *** **** ** offering * $*** ****** that **** **** ***** with * ********** ****** in? *** **** *** beat **** *** **** users *** **** **** to *** ** **** cameras *** **** ********?

Problems **** *********

*** **** ******* ******** is **** *********'* ********* about '******** ********' *** confuse *****:

******* **** *** ******* 'full ***** ** ******** darkness', ** **** * floodlight **** ********** *** 'complete ********'. ********** ** the *** ********* *** mislead ***** **** ******** it ** **** **** of ************** ******* ** that ** ***** ** light.

Outlook ******** *** *********

*******, **** ** * smart **** *** *********. We ***** **** **** category ** **** ** stay *** **** ** Hikvision ************ ********* ****, it ***** **** * significant ********* ** ******* this.

** * ** ** years, ***** ******* *** good ****** *** *********** enough ** ******* '**** color ** ******** ********' and **** **** ***** this **** ********* ****** interest ** **** ********. Until ****, *** *********** of ****** ***** ******* and ** ******** ********** is ****** ** ******** to **** ********.

Vote / ****

Comments (63)

** *** ***** ***, this ********* ** ******** up - *** *********** - ****-****.

** **** ****** ** 'Complete ******** *******' I wouldn't care.... but making the claim of 'Full Color In Complete Darkness' can only be construed, imo, as a lie.

** **** ****** ** 'Complete ******** *******' I wouldn't care

**** *** * **** flim-flammy **** ** **.

*** **** ******* ****** the ***** ****.

** ****** *** ***** test.

*** '*****' *********** ** better, ****** '**** *****' is ********, ** ****:

** ******** ******** (***** is *.* ***), **** at **** *** ********* range, **'* **** *** from '**** *****'.

"*** '*****' *********** ** better, ****** '**** *****' is ********, ** ****"

***, *** *********** '********' vs ************ *********** *** significance ***.

*** '*****' *********** ** better, ****** '**** *****' is ********...

****, *’* **** *** marketing *** ;)

*** '*****' *********** ** better...

...**’* *********** **** *** find *** ‘*****’ *********** to ** ******.

* ***** **’* **** easily ********** ** ****, but ** ** ****** to **** *** ****** pretty **** *** **** impression (******** **** ***** be) ** *** ******** one.

***** ***, *** **** tossing *** **** “**** COLOR” *** “******** ********” word *****.

** ***** *****, ** you’re *** ***** ****** not ** ******** *** “FULL *****” *** “******** DARKNESS” *** ** *** same ******** ** ***** with, **** ******** **** be ******* **********.

"* ***** **’* **** easily ********** ** ****, but ** ** ****** to **** *** ****** pretty **** *** **** impression (******** **** ***** be) ** *** ******** one."

**** *** ** **, but *** ********* ** a *** *** *** isn't.

********: **** ***** ******** darkness **** **** *****?

******: ******* ***** (*** nothing ****).

'***** ******** ******** **** Full *****' ** **** easily ********** ** **** becauseit ** **** - it is exactly what it does (by turning on a visible light).

'**** ***** ** ******** Darkness' ** ********* ********* as ******.

'***** ******** ******** **** Full *****' ** **** easily ********** ** **** becauseit ** **** - it is exactly what it does (by turning on a visible light).

*** ********* *** ** true *** ** * lie ** *** **** time.*

** ********* **** * am ****** ** **** we ****** *** *** bar ****** **** ********* merely ***** *********** ****, it ***** **** ** it *** *** ********** as ****.

*** ***** ** * good *****.

*** * ********, * did *** ***** *** link ******** **** *** movie “**** ****”, ** is ********* ** **** situations; ******* *** ****** respond ** ** * had.

* ****** *** ***** with * ****** (**: Maximus ******** *****) ** a ****** **** * light *** * **** aesthetic ******, ****** * light ***** *** ****** focal *****

** *** ************ ** coming **** *** ******, why *** *** ******* coming ****** *** ******? If *** *** ***** to ** * **** video, ** ***** *** the **** ******** *******.

*** *** *******? **** video ** ***** *** you ****** ** ****?

*** ***** ***** ***** Marketing ********. ******* *** coming********* ******* ** ********** toward *** ******. * take **** ** **** the **** ************ ** not ****** **** *** camera. ************ ****** **** the ****** ***** ***** shadows **** **** *** camera. *******?

**** ***. **** ** a *** ******* *** lighting ****** ** **** behind *** ****** ***** by *****:

** *** ** ****, but *** ******* ** not *********** ***** ****.

*** ******* ****** ****** the ****** *** **** a ***** ****** ******* of *** ***** **** is ****-******** *** ********, probably * ****** *****. Adding *** ***** **** the ****** ***** *** eliminate ***** *******. **** is * ***** **** will **** ******* **** point:

Figure Skater in Spotlights

****** **** *** ****** has * ********** ** her *** **** *** 5 ******** *******.

** *** ********* *****, the ******** ** *** white ***** **** *** camera ****** ****** * 2nd *** ** ******* going **** **** *** camera. *******, ***** *** light ****** ** ** close ** *** ****** lens, *** ******* ** creates *** ******* **** view ** *** ******** being ***********.

*** ******* ****** ****** the ****** *** **** a ***** ****** ******* of *** ***** **** is ****-******** *** ********, probably * ****** *****.

** *** ****** ***** was ****** ** ** the ****** ** *** video? ** *** ****** light ** ***** ** illuminate ** **** *** back, ** ****** ** so ********** ** ******* the ******'* ***** ***** LEDs *** **.

*** *** **#* **** be ******* ** ********* different **** * ** then. *** ***** **** the ****** ***** ** at ***** *** *:** mark ** *** *****. Here ** * **** from *** *:** ****, well ****** *** ******'* lights **** **, *** the ******* **** *** back ***** *** ******* visible.

** **'* * ********* that **** *** ***********, it's *** ******** ******** on. ***** **'* ** a ****** *******. ** so, **** **** ********* marketing.

**. * ***** * see **** *** *** referring ** ***. *** back ***** ******, ***** clearly ******* ****** *** camera's ***** ***** **, does ****** ** *** brighter ** *** **** time ** ******'* ***** turns **. **** ***** indicate **** *** ****** that ****** *** ***** are *********** **** ***** source, ************ *** ********** and ****** ** ****** that *** ******'* *** light ******* **** ******* than ** ******** **** in * ****-***** *********. I ***** ***** **** is * *********.

**, ** *** ***** of ***** ******* ...

*********.

*** ******** **** **** the ***** ****** *** (perhaps **** ****** **** mentioned **** ** **). The ****** ****** ** pretty ****** *** *** produce ****** **** **** dark ********* **** **** the ***** ****** ***. I ***** ******** **** to *** **** **** out **** **** ** these ******* **** **** no ***** ** ********** as ** ******.

* ***** ******** **** to *** **** **** out **** **** ** these ******* **** **** no ***** ** ********** as ** ******.

****, *** *** *******? If **** **** '** built ** ********** ** an ******', *** ***** it ** ******* *******?

****, **** **** ** uptake / ***** *** you ****** *** **** line?

* ***** **** ** see **** *** *** same **** **** *** in *** ******* *** in ***** ******* ******* housings **** ** ********** simply ** ** **** as ** ***** *** Light ******. ** ** opinion, **** ***** *** camera ***** ** *** low ***** ******* ** the *****, *** *** built ** **********. **** use ******** **** **** the *********** ****** ********* to *********.

*** *** * **** on ** *****, * dont **** **** *** floodlight ****** ** **** and * **** ***** porch ****** **, **** have ******* ****** ****** etc. ** ****** **** video ** ******** **** the ***** "***** *** call ** ***** ** we **** *** **** video *** ***** ** midnight **** ** ******** light ****** ***** **** the ****?" **********, ** was ** *********** *********** click ****** **** ********* tactic ******** ** *** people ***** ** *** get *********.
*** ** *** *** imagine, *********** ***** ***********, they *** ***** ******* be ***** **** ** were ***** *** **** didnt **** **** ** the ******* ****** ** their ******* ******:


*** **** ** * small ******* ** *** infinite ****** **** ** saw ** ********:

**** **** *****! ** initially **** *** * couple ** ***** ******* we ************* ******. *** that's ***** *********!

******. * ***** ***** to ******* ******* **** both *********** ** *** off ** *** ******** color *** ***** ******** to *** *** **** setups ******* *******.

******** * *** ***** Color ********: **** ****** We *******?

*** ***** #? (****** Hik ***** # ********** even ** ***, ** the *** ***** ******* are ******* ******* *** comparison.)

******* *****? **** ******* walking ******* *** ***** so ** *** *** the ****.

******* **** *** *********** and ***, **** ******* growth ***** *** *** and *****.

* ***** *** ** the ***** ****-****** ****** have **** ** ************* the ******* ****** ************- as ***** ** ** IR, **** *** **** easily *********, *** ** cannot **** *** ******** away!

* ***** **’** **** missed *** ***** ***** which ** **** * mono ***** ****** ** used ** ***** ******** of * ******* ** we ****** (** **** cases) ******* * **** likeness *** ** ***** unable ** ********* **** tone, ****** ** ******** etc. * ***’* ***** that *** ** ********* tolerate **** **** ** much *** ** * or * ***** *** as ************* ******** *** weighted ******* “*** ******* of *** *****”

...** ***** ** ** IR, **** *** **** easily *********, *********** **** *** ******** away!

**** ***** *** *****, bright *** ****** *** on *** ****** ******?

*** ***’* **** ** have *** ***** ***** on... ***** *** *** had ** *** ************ at ***

*** ***’* **** ** have *** ***** ***** on.

*** ***’* **** ** have *** ***** *****.

** *** **** ** 'see ***** ** ******** darkness' *** **

********* ******* *** ****. It's ****** ***********.

*** ******* ** ********* has ***** *** *********** name *** ******* ** to * ***** ***** of ***** ******** **** have ** ***** ** wear **. ** ** doesn't ****** *** */*.*" sensor, ** ** *** a ***********.

** ******** ******** *** the **-***** ******. * have ** **** *** Hikvision ***** ***** ** their ***** ****** ******* they *** ****-******* ****** PTZs.

*** ******* *** * 1/1.8" ****** *** *'* eager ** *** *** and ******* **. ** all ****** ** ****** be * *********** ***** from *** ***** ********. My **** ********* ** it's *** *** ********* in ********* ** **** a *.*** ****.

* ******* ** *** but **** ******** ** that ** ** ********* than *** ***********

**** * **** ** the ******* ** ***** videos. **** ******* ******* from ******* *** **** in *** *****. *** is **** ********? ********** lighting **** ****** *** camera *****? ******** **** looks **** ** ** behind *** ** *** right ** *** ******. And *** ***** ** still ****.

Shadows of what from what lighting source?

** *** ******** ** behind *** ** *** right ** *** ******, the ****** ***** ** casting * ****** ** the ******* *** ****** him - ***** ** not *** ****.

*** **** ******-****** ** (possibly) *** ***** ****** just ** *** *** left ** *** ****. and *** **** ** be *** ****** *** light ****** *** ** be ***** *** **** - *** **** ** his **** (***** *****) - ***** *** ******** left **** ** *** face ** *** ***** side **** ***** ** indicate.

*** ****** ** ******** in * ******, ** he ** *** ******* a ******. *** *** hedge/fence/ladder ***** ** ** casting * ******. **********, you **** ********** ******** behind *** ****** ** get **** ****.

***** **** **’* ******** from ****** ***** ******, like **** ** *** top ****.

** ***** *******, *** shadows **** ****** ******* to *** ***** ***.

*** **** ** *** want **** * ****** and * ******?

*** ***** ***** ** the ** ****** ** attention ******* *** ******* DVS *** ** *** video **** *** ****** sleeves *** *********** ** listen **.

*******, **** *** * test ** * *********** camera *** * ******* camera *** * ****** form ****** (*** ***) 4MP ****** *** **** that **** **** ***** to ******* *** ***** quality ** **** ******* the ******... *** **** they ******** *** ***** cameras **** ***** -and ********* ** ******* *** ***** ******* ** *** **** ******* ** ***!

* ***** ** ******* waiting *** **** ** unbox **** ** *** cameras *** **** **** about *** **** ******* of **** ***** - and **** **** **** each ** **** ** light?!

***** *** *** ***** in *** ** *** tell ** ************.

**** *** ***** *** video, ** *** ******* it **** *** ***** of **** **** ** was **** ** *** day **** *** **** at ***** , ** showed ****. ** *** just ** *** ** the *** ** ***** in ** **** **** low ***** ** **** what *** *********** ** like ******* *** ***** light , * ***** of ****** ** ** and **** ** ******.

******'* **** *** ****** this ****** *** *****? The ******* ***** **** move **. ******* **** move ** ******* * problem *** ******** *** ones.

* *** ******** ** a "***** *****" ****** system *** * ********** agency ***** * **** model. *** **** *** many ********** ***** *** white ***** ******** ****** on, ********* **** ******* approaching *** ******. ** was ******* **** *** white ***** ******* ***** be ********, *** **** the ****** ***/***** *********** was ********** ** **** their *******. * ******* that **** ******* ***** be ********* ********** ** cover ***** ***** *** only ******** ******** ***** be *********, ****** **** a **** ****** ** authorized ********.

** *** ******* *** we ******, *** ***** is ** *** *****. It ** **** ** annoying ** **** **, in ** *******, ******* it's * ****** ** bright *********, *** ** is *** ********** ******* on/off ** ******, ** least.

...** ** **** ** annoying...but ** ** *** constantly ******* **/*** ** motion, ** *****.

*** ********* **** ******* motion ********* ****** ******** lights **** ********* *******. one ****** **, ***** causes *** ***** ** light, *** **** ****, which ***** ***** *** other *** ** ***** again, ***.

*** ********* ***** ** an ****, **** ** a ****** ********** *****, dependent ** ******* **********, before ********* *** ************** going **** ** *** same **** (** ***** enough ** *** ** re-triggered).

** * ****’* ********** by *** ************ *******, which *** ****** ** (though * ******* ** involves *** *********** ********), it ***** ** *********** ;)

* ********* *** ** these ** * **** in ** **** ** well. *** ******** ** good *** *** ****** light ** ******** *** looks *****. * ****** off *** ***** *****. I ***** ******** ****** if *** ***** ***** be ********* ** ********* alerts **** *** **** standard ****** *********. ** would ** **** * deterrent *** * ****** short ** *** ******.

* **** *** *** camera ** *** *** video, *** *** "***** Series" "***********" ****, ** my *********** *****. ***** how **** *** **'* not ****** *** ***********.

** ***** **** ** on ** **** ****, as ** *** ***** in *****. *** ***** scene ** *** ***** is ****** * **** one *** **********, *** why *** **** *** IR ******* ***** ** to ********* **** ** the **** **** *** detecting ******** *****? ** noted ** **** *** as ***** ** *** 3rd *****, "**** *****" is * ******** **** with *** ***** ** white *****.

******** *** ***** *** using **** *** ******, my ******** ***** ** tough ***** *** *** porch ** ********** *** in ******* *** *** and *** ****** ******** 15 ** ** **** (depending ** **** ** day *** ******) **** camera. *** ***** **** on **** ***.

********** ** ***** ** camera, ********* ** **** has ***** ******* **** the *** *** ********. With "***" *** ** "ON", *** ****** *** "Wide ******* *****" ****** from * ******* ** 10 ** ** **, noting *** *******. **** slide ** **** ** and ****** *** **** transition **** ** ** 41. ****** **** **** causes ****? **'* **** on ***** ****** ** well.

****, ** ** ********* setting ** *** ****** does *** *** ** "Auto" **** ****** **** "ON" *** * ****** between ** *** **. Yes, * ** ***** 1/300s ******** ** ****** catch ****** ******.

** **’* **** **** it **** *****-******** ***, i ****** **** *** purpose ** *** ****** even **. ***** ** has * ************* **** because ** **** **** 2 ** * *****-********* at **** *****? ********.

* ****** ** *** (or **********) ** *** frame **** ***** ** a ****.

*****, **** ***********!

* **** *** *** ColorVu ****** *** ****** this, *** ***** ********* interesting.

***** ** *** ****** with *** "***" *** then ****** ** ** levels ** "**" *** "40". ****** **** ****** *** ******** ****** *** ** actually ** ****. * shift ** ****/***** ********** is ****, *** * cannot "***" **** ** beyond *** ****:

***, **** ** *** On "**" ******* **** WDR ** "**" *** WDR **** "**". **** WDR "**" *** *** to ***** **, ******** exposures **** ** ** utilized, *** ******* *********** the ****** ******** ** the ***** **** ****/******** adjustment. **** *** *** to "****", ******** ********* seem ** ** **** at *** *****, *** it's * ***** ********** on *** ****** **** alters ****/********.

*****, **** *********** *****, and * ********** ****!

******** **** ** *** the ********** ******* ** and ** ****** **** and ** ** **** pictures, *** *** ** and ** ***** ****** in *** **** * show **** ******* ** the ****** ********** ***** slightly **** ****** ***. I ***** ***** **** it ******* ** *** 40 ** **** *** not ** ***** ******** exposures ** ***. ** not, **** ******* ** it *****? :-)

** ***'** ********* ** the ******* **** ** darkness ***** **** ** to ** ** *** WDR ******, *'** ******* that *** *** **'* very ***********. * ***'* know *** ** **** this ** * **** make **** ** **** the *** ** ** or *****. ***** ***** I **** ****** ***** to ** ** ** too ****** ** ****** daylight.

* *** ** **** Hikvision **** ******* *** an ***** **** * camera *** ********** *** escalated ** ****** ***** support. ** ***** *** issue (***** *** ****** simple, *** ***** **** tech******* **** ******* ** out *** * ***** Hik's ***** ***** ***** are ******** ******** **** no ******** ** *** subject *** *********** ********) and ** *** * somewhat ****** ********** ** the ********/********. ** ****** that * *** ** Hikvision's ****** **** **** their **** ****/******** **************, exacerbated ** *** **** it ***'* ******* ** English. **'* ******* ** Chinese *** **********, ******* to ****** **** ******* Analysis *** ****** *** working ****** *** **** 'Rules' **. ***??

** ***'** ***** *** ON *******, *'* *** sure **** ******** ***** result ** * ****** of ** ** **** being ******. * ***'* see **** ** ****** on *** ** ** models **** *'** *****, and ***** **'* ** least * ********* ******.

** **** **** **** technology * ***** ***, along **** **** ******* or ********* (***** ** the ****) **** **********.

**** ** *** ***, why ***'* *** *** how ***** ****** *** dealed **** **** **** of ******.

* ***** **** **** is ******* **** *** more * ********** *** an *********** ******* **** ever.

**** *** ***** ******

**** ** ******* **** and **** * ********** and ** *********** ******* then ****

#*, *** ***** **** is '********** *** ** advertising *******' *** *********??? The **** ******* ** have ***** *** **** few ***** ******** ***** Chinese ********** ********* (*.*.,***** *** ********* ****** PRC ********** *********,*** ** ***** *** Hikvision ** *** ** Gov ***,********* ******* ******** ************* Camps, ***.).

** **** **** **** technology * ***** ***... This ** *** ***, why ***'* *** *** how ***** ****** *** dealed **** **** **** of ******.

* ***** **** *** and ****'* *** ** the ********* ** *** post, * ***** "***** Hikvision *** *** ****** this (*.*., **** *** Axis **** *** * few ******* ****** ** the ****,***** ***** *** * current ***), ********* *** ******** a **** ****** *** a ***** ********* ******** for *******."

*** ***** ****** **** not ***** * **** global ********* ********. *********** IR **** ** ******* 'technology' *** ** *** want ** **** **** technology **** ******, *** have ** **** *** insight *** *********** ** promote **. ********* ***** so ** ****** ** impact ** *** ******. Their ****** *** ***.

***, *** **** ****-**** secret:)

**** ****** ***

**********************************

* '*****' **'* ********** hilarious **** ***'** ********** IPVM ** * ********** rag *** - ** all ************* - *********. Seriously, *** *** *** here?

******** ********* **** “***” membership ** *** **** level:

**** *****, **** *** been ******** **** ********** in *** ******* *** almost * ******.

******* **** *** ***** reply **** *** ********* response ***** **** **** to *** ******* "** have **** **** ********** 3 ***** ***... **** is *** ***, *** don't *** *** *** other ****** *** ****** with **** **** ** config.":

* ***** **** *** and ****'* ***in *** ********* ** *** ****, * ***** "While Hikvision did not invent this (e.g., ******* **** **** *** a *** ******* ****** in *** ****,***** ***** *** * current ***), ********* *** ******** a **** ****** *** a ***** ********* ******** for *******."

The ***** ****** **** *** ***** * **** ****** ********* ********. Integrating IR LEDs is trivial 'technology' but if you want to make that technology mass market, you have to have the insight and willingness to promote it. Hikvision doing so is having an impact on the market. Their rivals are not.

********** ********* ** ***** a ***** ********* ********.

****, ********* *** ** mislead ** ***** ********* ways:

*) **** **** *** that *** **** ** more **** *** **

*) **** **** *** that **’* ******* **** it **

*) **** **** *** that ** **** **** than ** ****

* ***’* **** #* so ****, #* *** be **********, *** #* is ************

***, *********'* **** ********* for *** **** **** China **** ** ******* is *******:

*** ********* ****************** *****:

********* *** ************** ***** *******:

*** ******* ********* *****, **** **** ** the ****** ***** *** the *********** ***** *** not **** ********* (************ given *** ***** ** illumination ** **** *****) and *** ***** ***** illuminators **** ****** ********* difference ** **** * wide ****:

*************, ********* ** ********* ColorVu ** ********** ******** to ***********, ***** ***** **** **** ** our ***** *** ***** shootout.

*** ** *** *****?!

**** ***** ***** **** gimmick ** **, **** the *** "***** ******" goggles **** **** *** kids. ****'** **** ***** green ********** **** ****** LED ****** ** *** side.

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