Should You Buy IP Cameras Online?

Author: John Honovich, Published on Jul 05, 2009

Buying video surveillance cameras on-line is a relatively new but growing trend. Traditionally, end users bought cameras from integrators while integrators bought directly from manufacturers or through their representatives.

In the last 5 years, significant change has started to occur. Most IP video surveillance cameras can be readily bought on-line at prices close to, if not lower than, what integrators can buy from traditional channels.

Benefits of Traditional Sales Channels

Industry people cite a number of benefits from the traditional sales model:

  • Integrators provide technical expertise and ongoing support to ensure that systems are properly integrated and maintained. The discount on products compensates them for this service.
  • Integrators market and promote a manufacturer's products, acting as a 'virtual' sales force that expands the reach of a manufacturer. Greater margin on product sales compensates integrators for their sales force.

Benefits of On-line Sales

On the other hand, many feel that on-line sales rectifies a number of problems of the traditional model:

  • Lower prices: On-line, buyers can choose from sellers around the world that frequently offer substantially lower prices.
  • Wider choice: Buyers can choose from a much wider array of products than what is often offered locally by integrators in a buyer's region.

Future of IP Camera Sales

A lot of integrators are concerned and frustrated by on-line IP camera sales. It encourages customers to ask more questions about pricing and often attempt to buy products directly. It has the potential to wipe out revenue from product sales - a major source of profits for integrators.

Regardless, it's hard to imagine that the move to on-line sales will not continue, much like it is in many other markets. The lower costs and wider options on-line are simply too attractive to buyers.

This shift is likely to be much debated and cause significant changes and pain over the next few years.

5 reports cite this report:

Training: Basics for the Video Surveillance Business on May 17, 2010
This report provides a 48 minute video presentation that teaches the basics of the video surveillance business including: Size and structure of...
The End of Integrators? on Feb 13, 2010
By the end of the decade, security and IT integrators are likely to be displaced and replaced by the forces of Internet services, commerce and...
Security Manager Statistics and Surveys 2009 on Oct 03, 2009
The needs and constraints of security end users are key elements in determining the selection of security technologies such as video surveillance....
To Stop On-Line Sales From Undercutting Dealers on Sep 01, 2009
Selling IP cameras on-line has become one of the hottest and most controversial industry practices. To protect their dealers, ACTi is taking steps...
Guidelines for Commenting on Reports on Aug 21, 2009
With over 2000 total comments so far, comments are one of the most useful and important elements of IP Video Market Info. When done appropriately,...

Related Reports

Aruba Networks Profile on Feb 22, 2018
Aruba Networks' presence in the video surveillance market has historically been limited. With a company focus on Wi-Fi first and switching...
Visio For Video Surveillance Design on Feb 20, 2018
Many integrators have standardized on AutoCAD for camera layouts but new users may be overwhelmed by its learning curve. Microsoft's Visio...
Health Care Insurance Integrator Benefits Statistics on Feb 20, 2018
How common and how much healthcare coverage is typically provided by security companies? 150+ integrators explained how their companies provide the...
Change Orders - Sometimes Necessary, Sometimes Unethical on Feb 19, 2018
Change orders are a common element in project sales. Sometimes they are a necessity and appropriate ways to deal with arising issues, but sometimes...
16:9 vs 4:3 Video Aspect Ratio Statistics on Feb 16, 2018
What aspect ratio do security integrators prefer? The 'standard' 4:3 or the 'wide' 16:9 one? 100+ integrators told us what they preferred, with...
Top Problems For Integrator Project Management on Feb 13, 2018
Security projects routinely encounter issues that jeopardize deadlines, create confusion, and shrink profits. Unfortunately, there are common...
ADT / ASG 'Merger' on Feb 12, 2018
ADT, the $4 billion annual revenue security giant, recently publicly traded again, has merged with security integrator Aronson Security...
Favorite NVR / VMS Manufacturers 2018 on Feb 12, 2018
There is a new integrator favorite VMS. In 2016, 2 VMSes were effectively tied for top choice. One of those VMSes favorability was stable while...
Arlo, Bigger Than Avigilon, More Valuable Than Axis on Feb 08, 2018
Arlo, the wireless IP camera offering that Netgear bought ~5 years ago for a few tens of millions is now doing more revenue than Avigilon and...
Convergint Damage Control on Feb 07, 2018
Convergint needs you to understand. When Convergint acquires companies, as they continuously do, it is an acquisition, e.g.: But when...

Most Recent Industry Reports

Directory of 30+ LPR / ANPR Providers on Feb 21, 2018
License Plate Recognition / Automatic Number Plate Recognition are a type of video analytics software that can identify and match license / number...
New Whole Foods Installs Hackable Access Control on Feb 21, 2018
Whole Foods has built a reputation for high quality. And their 2017 Amazon acquisition has increased that, plus added deep pockets for buying...
Remote Network Access for Video Surveillance Guide on Feb 21, 2018
Remotely accessing surveillance systems is key in 2018, with more and more users relying on mobile apps as their main way of operating the system....
Visio For Video Surveillance Design on Feb 20, 2018
Many integrators have standardized on AutoCAD for camera layouts but new users may be overwhelmed by its learning curve. Microsoft's Visio...
Health Care Insurance Integrator Benefits Statistics on Feb 20, 2018
How common and how much healthcare coverage is typically provided by security companies? 150+ integrators explained how their companies provide the...
Hikvision Deletes Genetec Support on Feb 20, 2018
There will be no peace between Hikvision and Genetec. A year after Genetec expelled Hikvision (and Huawei, citing Chinese government control...
Change Orders - Sometimes Necessary, Sometimes Unethical on Feb 19, 2018
Change orders are a common element in project sales. Sometimes they are a necessity and appropriate ways to deal with arising issues, but sometimes...
Bosch Merges Video, Intrusion and Access Businesses on Feb 19, 2018
Bosch is merging their "video systems, intrusion detection, as well as its access control and management software business units to form a single...
Why 3VR Failed on Feb 16, 2018
3VR destroyed transformed ~$65 million in VC funding into a $6.9 million exit. The reason they failed is simple. They bet on analytics. They...
"Fear Mongering": Hikvision USA Cybersecurity Director Dismisses Chinese Government Ownership Concerns on Feb 16, 2018
The facts are: The Chinese government created Hikvision and is Hikvision's controlling shareholder. Hikvision's Chairman, a Communist Party...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact