Should You Buy IP Cameras Online?

Author: John Honovich, Published on Jul 05, 2009

Buying video surveillance cameras on-line is a relatively new but growing trend. Traditionally, end users bought cameras from integrators while integrators bought directly from manufacturers or through their representatives.

In the last 5 years, significant change has started to occur. Most IP video surveillance cameras can be readily bought on-line at prices close to, if not lower than, what integrators can buy from traditional channels.

Benefits of Traditional Sales Channels

Industry people cite a number of benefits from the traditional sales model:

  • Integrators provide technical expertise and ongoing support to ensure that systems are properly integrated and maintained. The discount on products compensates them for this service.
  • Integrators market and promote a manufacturer's products, acting as a 'virtual' sales force that expands the reach of a manufacturer. Greater margin on product sales compensates integrators for their sales force.

Benefits of On-line Sales

On the other hand, many feel that on-line sales rectifies a number of problems of the traditional model:

  • Lower prices: On-line, buyers can choose from sellers around the world that frequently offer substantially lower prices.
  • Wider choice: Buyers can choose from a much wider array of products than what is often offered locally by integrators in a buyer's region.

Future of IP Camera Sales

A lot of integrators are concerned and frustrated by on-line IP camera sales. It encourages customers to ask more questions about pricing and often attempt to buy products directly. It has the potential to wipe out revenue from product sales - a major source of profits for integrators.

Regardless, it's hard to imagine that the move to on-line sales will not continue, much like it is in many other markets. The lower costs and wider options on-line are simply too attractive to buyers.

This shift is likely to be much debated and cause significant changes and pain over the next few years.

5 reports cite this report:

Training: Basics for the Video Surveillance Business on May 17, 2010
This report provides a 48 minute video presentation that teaches the basics of the video surveillance business including: Size and structure of...
The End of Integrators? on Feb 13, 2010
By the end of the decade, security and IT integrators are likely to be displaced and replaced by the forces of Internet services, commerce and...
Security Manager Statistics and Surveys 2009 on Oct 03, 2009
The needs and constraints of security end users are key elements in determining the selection of security technologies such as video surveillance....
To Stop On-Line Sales From Undercutting Dealers on Sep 01, 2009
Selling IP cameras on-line has become one of the hottest and most controversial industry practices. To protect their dealers, ACTi is taking steps...
Guidelines for Commenting on Reports on Aug 21, 2009
With over 2000 total comments so far, comments are one of the most useful and important elements of IP Video Market Info. When done appropriately,...

Related Reports

Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Ambarella on Computer Vision and US Hikua Ban on Sep 10, 2018
Ambarella, a widely-used video surveillance component supplier, is betting on the rise of computer vision and is already seeing a sales impact from...
Stanley Security Acquires 3xLogic, Kushner Becomes Product President on Sep 10, 2018
Stanley Security acquired 3xLogic a few months ago. However, the company has still not officially publicly announced it, leading many to wonder...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
Sell Dahua or Hikvision At All, Banned From Selling to US Federal Government, Says US HASC on Aug 29, 2018
The US House Armed Services Committee (HASC) Communications Director has confirmed to IPVM that if a company sells Dahua or Hikvision at all, they...
Ligowave Wireless Profile - Ubiquiti Competitor on Aug 27, 2018
Ubiquiti has become the most common choice for wireless in video surveillance (see Favorite Wireless Manufacturers) but not without controversy and...
France Political Scandal Reveals Video Surveillance Problems on Aug 22, 2018
In what French media describes as "the most damaging crisis yet for" French President Marcon, a political scandal has revealed major gaps in the...

Most Recent Industry Reports

Genetec Takes Aim At 'Untrustworthy' 'Foreign Government-Owned Vendors' on Sep 24, 2018
Genetec is taking aim at 'untrustworthy' 'foreign government-owned vendors'. This is not a new theme for Genetec as nearly 2 years ago, Genetec...
4MP Camera Shootout - Axis, Dahua, DW, Hanwha, Hikvision, Uniview, Vivotek on Sep 24, 2018
4MP usage continues to climb, especially for low cost fixed lens models. To see who was best, we bought and tested seven 4MP models from Axis,...
Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact