BRS Labs Ambulance Chases Mass Stabbing

By John Honovich, Published Apr 08, 2013, 08:00pm EDT (Info+)

BRS Labs is wasting no time responding to today's Texas Tragedy. Their PR agency is imploring 'security industry journalists' to understand how BRS technology might prevent or lessen this type of attack.

And though they admit that their technology is not installed at the campus, and that they, do "not have direct knowledge of the security system there" they emphasize that their company President "knows as much as anyone about large-scale video surveillance and security."

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Comments (5)

And i thought that the software was called AISight, not AISighnt

:-)

Now you want their PR people to spell their own product name correctly? LOL

Not to pile on, but that particular typo (the client's own registered trademark nonetheless!) is evidence of the agency's rush to hit 'send' on an very badly-thought and insensitive press release. While quickly capitalizing on an appropriate event with expert insight or analysis can be effective, especially in the middle of an industry trade show in Las Vegas, this story is three strikes & out. I'm putting money down that MediaBridge Public Relations is looking for a new client already. Or should be.

Knowing BRS Labs, I bet they are getting a bonus!

The next question is, is this more or less effective a marketing tool than booth bimbos? :o)

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