BRS Labs Ambulance Chases Mass StabbingBy: John Honovich, Published on Apr 08, 2013
BRS Labs is wasting no time responding to today's Texas Tragedy. Their PR agency is imploring 'security industry journalists' to understand how BRS technology might prevent or lessen this type of attack.
And though they admit that their technology is not installed at the campus, and that they, do "not have direct knowledge of the security system there" they emphasize that their company President "knows as much as anyone about large-scale video surveillance and security."
Of course, the challenge is, detecting such events is inherently incredibly hard, especially doing so without triggering many nuisance alerts. Plus, given the high cost of BRS Labs' offering, it's hard to justify for so statistically uncommon a situation.
That said, security system sales are heavily driven by headlines and emotions so striking immediately might be distasteful and not in the long term interest of users, but it likely works on the unsuspecting or emotional.
The full text of the email is below: