Best and Worst ISC West 2013

Author: John Honovich, Published on Apr 14, 2013

Great attendance with a limited number of new products marked ISC West 2013. Brian, Carlton, Ethan and myself attended, putting together the following list of highlights for you to review:

  • Bosch Stares Down Axis
  • We Respect Women ... as Sex Objects - Monitronics 
  • Heaviest Marketing - Avigilon
  • World's #1 in Surveillance... Spam - Longse
  • The Most Difficult to Find Major Booth - Genetec
  • We're Not on the Show Floor - Verint
  • We're Everywhere - Ambarella
  • We Are Everything to All People - Dahua
  • Don't Call it a Comeback - Mobotix
  • The Odd Couple Steps Out - FLIR / Digimerge
  • A Challenger to Lenel?
  • Biometrics for Vehicles?
  • Seinfeld Meets Surveillance?
  • Slickest LPR Demo
  • Most Different Camera Demo
  • Spookiest Interactive Demo
  • Google for Surveillance?
  • Shoddy Surveillance at 'Pawn Stars'
  • ASIS Chicago Boom or Bust?

One other, not on the list, but certainly worth viewing is the first Windows based IP camera, which won the event's "Best in Show," but was widely ridiculed by IPVM members.

Bosch Stares Down Axis

In the most interesting juxtaposition of the show, Bosch figuratively and physically stared down Axis with 100+ cameras, including their just announced 4K/12MP cameras.

The industry benefits from strong rivals to Axis, fostering more quality options and pushing the market forward. We are betting on major Axis releases this fall!

21 more photos and commentary inside.

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Comments (27)

Sort of on-topic here... As an exhibitor, one of the "worsts" is other people coming to our booth trying to sell *us* on something. Invariably these are people who aren't exhibiting, just "walking the show". I had people from other exhibition/display companies, random OEM/ODM's, an SEO company, and a few companies I couldn't figure out what exactly they were trying to pitch.

Few things are more irritating than someone trying to take up my/our time at a show where we are trying to "sell", to get me to "buy" their product/service/whatever. This is almost the real-life equivalent of spamming, and for me, it's a good way to get on my short-list of people I don't want to deal with.

I have no problem with potential technology partners that have something relevant coming by, even if they are not exhibiting at the show directly (those its helpful to be able to go to someone else's booth and see a demo of THEIR product).

Brian, that makes sense. What about competitors? What's your approach there? Do you kick them out or give them a short overview of what's new?

It depends.

I'm happy to answer basic questions, especially if it is with someone who is willing to actually have a conversation. I had one "competitor" stop by our booth on Thursday asking the usual questions, but wouldn't reciprocate with anything, so I told him we didn't have time for him amongst a booth overflowing with customers :)

It's a small industry and people move around. Alon from Mango/MATE used to be a competitor, and in years past we'd get together for a cup of coffee and have a good business conversation. Then he moved on, and now he is someone I call a friend. Just because somebody works for a competitor doesn't mean that we can't both share knowledge and work together to further the industry.

ISC Brazil starts Today here in São Paulo...Hopefully i will enjoy it as well.

To answer your question on how we handle competitors, a few came to our booth to look at our new NVR. In one case there were 3 from same company surrounding our kiosk and they starting asking multiple questions then closely examining our design. After noticing that they were hiding thier badges i asked them what company they were with. They were truthful and I then started asking them questions about what new products they had which made them walk away. Like Brian, I enjoy a good conversation and at this show did talk with many others from industry as it is the best way to learn information on what is happening out there.

Dan, good feedback. I've heard a lot of stories about competitors covering their badges. That's definitely a problem. It's one thing if people are honest, upfront and willing to reciprocate...

I think FLIR just tied themselves to a massive electronic boat anchor. It took Hyundai 10 years to become a peer company of Toyota, Honda and Nissan. If FLIR wants to raise the bar for the Digimerge brand, then they're going to have to stop advertising in sale circulars at ADI...

Andrew, good picture!

Double-sided show badges...done and done.

Regarding the LPR camera demo. That was very interesting. What brand was it? Says CMC Tech (I think) on the side of the camera but didn't find it online.

I've never had a problem with competitors coming by and (enviously, I'm sure) checking out the booth. Everything I'm showing is on the website, it's not like I'm showing some super secret gear or handing out DVDs of source code. That being said, don't expect me to ignore potential customers or partners if you're just there to browse.

I do get a kick out of the people who show up and start taking close up pictures of the display gear. I guess they don't realize that most every manufacture has published A&E spec that gives a massive amount of detail on the product, and you can download it for free....

I always thought the smoke/fog idea was great! I wonder if the perps could sue for being "imprisoned" due to the inability to see their way out. Just a thought.

We literally had an engineer from a competitor ask us which sensor part number we used in our new camera last week. I have many friends who are competitors in the industry and subscribe to Brian & Dan’s philosophy. Part of me admired this person’s direct approach but it’s a challenge when you invest so much into 1 week of business development that vendors such as media who were asking us to buy ad space or analog camera manufacturers spamming our booth. However, I did come across 1 vendor who was brave enough to hand us this Gem… ENJOY

Margarita, here's the company that had the LPR demo. CMC Tech, out of Houston.

ooh, nice, thanks Carlton!

Margarita, This company may very well manufacturer/produce a good solution. So regardless of whom you may choose, make sure you get a field trip or proof of concept on products unknown to you...not that I have to tell you that but buyer/integrator beware.

It's is easy to read the same plate over and over again. To the untrained person this demo may seem special however taken at face value, it is decieving and a gimmic compared to the technical ability and scope of capturing license plate in North America. I hope the company just meant to attract people into their booth for conversation and education vs. deception.

Seconded.

Thanks David (and John), I'll keep that in mind.

Hal Bennick, You said:
"I do get a kick out of the people who show up and start taking close up pictures of the display gear. I guess they don't realize that most every manufacture has published A&E spec that gives a massive amount of detail on the product, and you can download it for free...."

Can I offer? Maybe they DO realize what you suggest.

May we condsider, not eveyone has total recall, and captured images provide a means to do what you suggest. Allowing a review later, as time permits, of the collected 'intelligence'. Sometimes configured differently or in addition to a "published A&E spec".

Don't forget the cool new low light sensitivity of the Sony Gen 6 camera.

i will get my hands on it with in a few weeks. Looks cool.

Jon, I just added a review of Sony's 6th Gen Low Light Demo. I think the demo is misleading because it compares to such a poor performing camera.

All,

Who did the fog/smoke filled booth, and what was the point of the demo?

I think the last time I saw it, the purpose was to completely blind the intruders and hinder their ability to exit quickly.

Thanks Margarita.

Margarita, that is correct. There was a lot of talk in maritime security circles last year about putting security fog on ships traveling in areas prone to piracy. On ship, it would be used blind and isolate pirates to one part of the ship. The point of the demo was to show the speed and effectiveness. In about six seconds it can fill a room and can take up to an hour to completely dissipate without ventilation. Unfortunately I don't remember the name of the vendor but there are about a dozen of them doing essentially the same thing.

Flashfog is the most common one I know... common being a relative term.

Fog Bandit, from the UK, is another.

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