Super Simple New Mass-Notification

By: Brian Rhodes, Published on Apr 01, 2014

Getting the word out in an emergency is critical. For large facilities like schools or hospitals, having alerts heard can be the difference between life and death.

Historically, these systems have been complex and expensive, but one company aims to change that.  Instead of multiple zones, proprietary networking, and multiple devices meaning expensive systems., Barix has released a platform that they claim takes minutes to setup, uses existing LAN, and can even use smartphones as paging stations.

In this note, we break down the features, pricing, differences and competitive positioning of the offering.

Traditional Systems

Facilities that use 'mass notification' or 'paging' systems want to convey a short audio message to as many people as possible at once. Whether or not the message is trying to get the attention of a single person (eg: "Dr. Brown call Dr. Smith"), or a large group of people (eg: "Everyone seek shelter immediately"), a typical system is composed of many pieces, including:

  • Speakers
  • Servers/ Routing Boards
  • Intercom Stations/ Base Stations
  • Cabling

Generally, each of these elements are proprietary and cannot be used by other systems. Furthermore, extensive configuration is required to pull all the pieces together and program it for use.


At its core, Barix Simple Paging [link no longer available] is a serverless, IP based paging network that uses iPhones, relay gateways, and new or existing Public Address radios connected by an ethernet network. They claim three steps: "Unpack, Connect, Page" with no extensive configuration needed.

The demo video below gives a good overview:

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

The main value of Simple Paging is that it is easy to setup, in connecting radios and endpoints to the network, and then using a device's web server to discover other Barix units group them into zones.

Mobile Phone Integration

Using Barix's Simple Paging app, an iPhone user can send voice messages to a paging zone or the entire system via WiFi. This means that notification is possible even where no intercom stations are near. However, messages cannot be pushed from the paging system to smartphones.


The total cost of a 'Simple Paging' system greatly varies based on the number of endpoints needed, but the basic Anuncicom PS1 runs about $600 on the street. Most Barix endpoints are PoE powered and can associate with many number of other endpoints with no additional hardware.


The lower cost and simplified architecture opens up mass notification to markets that traditionally could not justify it. We believe this will help open this up to the mid market, smaller schools, medical facilities, shopping centers, etc.


The 'serverless' architecture of Simple Paging is not new, as Stentofon's Turbine (we covered in this note) also provides a simple design. However, unlike them, Barix's solution works as a smartphone app extension, making broadcast points more flexible. Rather than requiring a responder or user travel to find the nearest PA station, a user can simply use the app on their phone for wherever they stand, perhaps shaving minutes off of the time before a vital message is broadcast.

Comments (3) : Members only. Login. or Join.

Related Reports

VMS Update Automation Compared on Mar 20, 2017
Updating VMS software can be a tedious and time consuming processing, which historically has required users to access each machine, download update...
Instant Cloud For Hikvision - Manything on Apr 28, 2017
One ISC West exhibitor had a very specific and clear pitch - cloud for Hikvision: In this note, we examine their offering, key differentiators,...
DeskCamera ONVIF Screen Capture on Jan 05, 2017
Recording PC screens have historically been an expensive proposition, requiring dedicated hardware or specialized, proprietary software. However,...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Assa Aperio Wireless Access Reader R100 Tested on Aug 23, 2018
Wireless access control is frequently promoted by manufacturers as a way to cut installation costs. Perhaps the biggest proponent of this is mega...
Genetec Now Detects Insecure Camera Firmware on Nov 29, 2017
Genetec is heavily emphasizing cyber security and cyber resilience. From initiatives like CHAVE to 2 Factor Authentication to Expelling...
New IPVM Calculator V3 Released on Sep 20, 2017
The New IPVM Calculator V3 is released. An entirely new architecture delivers the following benefits: Turbo The calculator is now ~50% faster in...
Exacq M Series Low Cost NVR Tested on Oct 12, 2017
With recent cyber security issues hitting NVRs and cameras from low cost leaders Dahua and Hikvision, users are increasingly seeking alternatives...
Babel Street Global Threat Monitoring Tool Examined on Jul 27, 2017
Intelligence on potential threats and terrorist attacks can often be found online hours, or days, before an actual event, particularly in obscure...

Most Recent Industry Reports

Startup Duranc Presents AI VSaaS on Jul 06, 2020
Duranc presented its system at the May 2020 IPVM Startups show. A 30-minute video from Duranc including IPVM Q&A Background on the...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal schooling. However, one person, Blake Urmos, the Founder of Low Voltage...
The Next Hot Fever Detection Trend - $100 Wall-Mounted Units on Jul 06, 2020
The first wave of the booming fever detecting market was $10,000+ cameras, now interest for ~$2,000 tablets is high and the next big thing may be...
Cisco Meraki Unlocks IP Cameras With RTSP Tested on Jul 06, 2020
Meraki opened up its cameras to 3rd party NVRs/VMSes by offering RTSP streaming because of "the need to solve a business problem". We tested...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM is 'not a good look' and that 'IPVM should never be your source of...
Vintra Presents FulcrumAI Face Recognition on Jul 02, 2020
Vintra presented its FulcrumAI face recognition and mask detection offering at the May 2020 IPVM Startups show. Inside this report: A...
Uniview Wrist Temperature Reader Tested on Jul 02, 2020
Uniview is promoting measuring wrist temperatures whereas most others are just offering forehead or inner canthus measurements. But how well does...
Dahua USA Admits Thermal Solutions "Qualify As Medical Devices" on Jul 02, 2020
Dahua USA has issued a press release admitting a controversial point in the industry but an obvious one to the US FDA, that the thermal temperature...
Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...