Cold water is being thrown on renewed dreams of using facial recognition and demographic analysis. This time it is coming from an unlikely source and country. The United States Federal Trade Commission has issued 'best practices' that recommend fairly stringent approaches that could have a chilling effect on the use of these emerging technologies. This is all the more surprising given that the US has a much more relaxed general stance on privacy issues than the European Union. In this note, we dig through recommendations and the ones with the most practical impact for IP camera use.