Axis to Enter Access Control Market

Author: Ethan Ace, Published on Nov 08, 2011

[UPDATE 2013: Axis has officially entered the access control market.]

The most powerful company in IP video surveillance, Axis, has its sights firmly set on entering the access control market. Multiple sources have confirmed that Axis is preparing to release at least one model of IP-based controller and potentially a line of controllers/IP edge readers. This has the potential to be a major strategic shift in the market as surging IP video companies look to overtake access control providers.

Access Control Product Overview

Our sources indicate that the Axis IP controllers will most likely resemble products such as HID's Edge and Mercury's EP1501, which are PoE-powered controllers containing all the inputs and outputs needed to control a single door. At least one source has mentioned that more than one controller model is planned, which also seems likely. A controller model with two reader inputs, followed by a four-input model would be the next logical steps.

From what our sources have shared, the controllers will integrate to access management systems via an extension of Axis's existing VAPIX API. Theoretically, the inputs and outputs of the controller will be integrated the same way camera inputs and relays are integrated today, making it easier for providers familiar with the Axis API, such as VMS manufacturers, to integrate this line of controllers and expand into access control.

Axis Response

We asked Axis for comment on this matter. While they declined to comment on specific products, pricing nor availability, they did acknowledge: "Axis continuously explores the market for the use of network-based products. We see Physical Access Control products as an interesting area and a natural complement to our existing network video product portfolio. We continue to explore the possibilities in this market." As we have heard details about Axis's access control offering from so many credible industry insiders, we believe that a release is likely in the next half year.

Potential Analyzed

Compared to the fast moving IP video market, access control is a sleepy country town. Axis's impending entrance will make an impact. What no one knows yet is whether they will ultimately leave with their tail between their legs or whether they can genuinely shake things up.

We see a number of potential concerns and key issues:

  • How hard is it to compete in access control and who will Axis be competing against?
  • How does the Axis business model fit or conflict with the traditional access control channel model?
  • How will Axis likely market itself and how might that match up with powerful incumbents?
  • What impact or leverage exists from Axis's core strength in video/VMS partnerships?
  • What potential for expansion into hosted access does Axis have?

Inside we dig into each of these questions and provide recommendations.

UPDATE - Inside, new detailed feedback from 7 large scale integrators on Axis's access control potential. Integrators express a number of concerns about the impending entry.

[****** ****:**** *** ********** ******* *** ****** ******* ******.]

*** **** ******** ******* ** ** ***** ************, ****, *** its ****** ****** *** ** ******** *** ****** ******* ******. ******** sources **** ********* **** **** ** ********* ** ******* ** least *** ***** ** **-***** ********** *** *********** * **** of ***********/** **** *******. **** *** *** ********* ** ** a ***** ********* ***** ** *** ****** ** ******* ** video ********* **** ** ******** ****** ******* *********.

Access ******* ******* ********

*** ******* ******** **** *** **** ** *********** **** **** likely ******** ******** **** ** ***'* **** *** *******'* ******, which *** ***-******* *********** ********** *** *** ****** *** ******* needed ** ******* * ****** ****. ** ***** *** ****** has ********* **** **** **** *** ********** ***** ** *******, which **** ***** ******. * ********** ***** **** *** ****** inputs, ******** ** * ****-***** ***** ***** ** *** **** logical *****.

**** **** *** ******* **** ******, *** *********** **** ********* to ****** ********** ******* *** ** ********* ** ****'* ******** VAPIX ***. *************, *** ****** *** ******* ** *** ********** will ** ********** *** **** *** ****** ****** *** ****** are ********** *****, ****** ** ****** *** ********* ******** **** the **** ***, **** ** *** *************, ** ********* **** line ** *********** *** ****** **** ****** *******.

Axis ********

** ***** **** *** ******* ** **** ******. ***** **** declined ** ******* ** ******** ********, ******* *** ************, **** did ***********: "**** ************ ******** *** ****** *** *** *** of *******-***** ********. ** *** ******** ****** ******* ******** ** ** interesting **** *** * ******* ********** ** *** ******** ******* video ******* *********. ** ******** ** ******* *** ************* ** this ******." ** ** **** ***** ******* ***** ****'* ****** control ******** **** ** **** ******** ******** ********, ** ******* that * ******* ** ****** ** *** **** **** ****.

Potential ********

******** ** *** **** ****** ** ***** ******, ****** ******* is * ****** ******* ****. ****'* ********* ******** **** **** an ******. **** ** *** ***** *** ** ******* **** will ********** ***** **** ***** **** ******* ***** **** ** whether **** *** ********* ***** ****** **.

** *** * ****** ** ********* ******** *** *** ******:

  • *** **** ** ** ** ******* ** ****** ******* *** who **** **** ** ********* *******?
  • *** **** *** **** ******** ***** *** ** ******** **** the *********** ****** ******* ******* *****?
  • *** **** **** ****** ****** ****** *** *** ***** **** match ** **** ******** **********?
  • **** ****** ** ******** ****** **** ****'* **** ******** ** video/VMS ************?
  • **** ********* *** ********* **** ****** ****** **** **** ****?

****** ** *** **** **** ** ***** ********* *** ******* recommendations.

****** - ******, *** ******** ******** **** * ***** ***** integrators ** ****'* ****** ******* *********. *********** ******* * ****** of ******** ***** *** ********* *****.

[***************]

[****** ****: **** *** ********** ******* *** ****** ******* ******.]

Competitive *********

**** ** ***** ** ******-**** ***, * ****** ** ******* exist *****. *** *** ******* ***** *** ******* *** ***, as *********, **** ******** ********* ****** ** ********* ***** ********, including *****, *******, *** ****. *******, * ****** ** ***** proprietary ********** *****, **** **** ** *** ***** *************, **** as **'* *********, *********'* ******-***, ******** *******-*, **'* *********, *** the ******** ***** ***** ****.

** ****** ** ***** **** **** ******** *** ****** ******* market **** ** ** ****** *********** **** *****, ********** *** of ***** ******* *********. *****, ***** ********, ****** **** ******* as **** ** *** ***** ********. ***** **** ******** ******* ********* their *** *********** ****** ******** (******* ** * *******, *** *** ****** ** ******* *. *****).

********* ** *** ****** *** ******* ** ****** ******* ********. Unlike ************, ***** ** * ****** *****, ***** ****** **** video, * ************** ****** ********** *** *** **** ***** **** requested, ****** **** ******** ** *******. ** ** *********, **** can ** ***** ** *** ****** ** ********** ********. ******* of ***** ******, *********** ****** ******* ****** *** ***** ******** to *** *** ********. **** ***** ******** * ******** ********* *** incumbent ****** ******* *********. ********* ** * *** **** ** ****** ************ *** ***** how ** ***** **** *******, **** **** ** ***** ***** entry ** *** ******** ****** *****. *** ******* *** *** platforms ********** **** *** ***** ** ******. *** **** ******* multiple ********* ****** ***** **** *** ***** ********* **** ********** stable.

*** *** ******* **** **** ** ******* *********** *********. **** ** these *************' ***** ****, ** **** *****, **** ********** **** many ********* ****** ********** *********. **** **** ** ******* ***** up **** ******* ** ***** ***********, **** ********* *** **** being ********** **** **** *** *******. 

*** **** *********** ******, ********* ** *********** **********, ** *******. Single-door *** *********** *** ***** *** ****** * *** *****, but **** ***********, ** ** ******** ** ************* ** ** ******* **. ******* ******. *** ********: **** ** *** *****'* ****** ****** ***** to ******* *** ****? **** ** *** **** ******* ** centralize ***** ******* ****** *** *******? **** **** ** ********* **** Mercury, ***** **** *** **** ******* *** **** * ****** of *****, **** ******** ******* ** ****** ***** ** * system: *********** ***********, *********** ***********, *** **** ********** ***** ******* to **** ** ***** ***** ** **********. ** *****, **** have ** ****** *** *** *********, ***** **** **** **** to ***** ***, **********. **** ** *** ******** ** *** surveillance *****, ***** **** ******** **** ****** *** ********'* ******** variety ** ** *******.

Channel *** ****** ******

**** *** *** ********* ** ******* *********** ******* ******* ********. Normally, ****** ******* ******* **** ******* ************, **** ** ****** requirements, *** ******** ** *****-***, *** *** ** ******* *******. Enterprise-level *******, ** *** ***** ****, **** ********** ******, ********-******* dealer ********. ** ***** ****** **** ***** ******** ***** ***** distribution ***** (*.*. ****** *** *** ** **** ********), ****** their ****** ******* ******* ********* ******* ****** ********, ***** ***** current, *******, ******** *********. **** ***** ******* ******* ** *** access ******* ******** ** **** *** **** ** ************.

************, ***** ******* *** **** *** ******* ******** **** ** a ****** *** ** ******* ************, ** ** **** ****** only * ****** ** **** ****** **** ******* *** *** line ** * *****-******** ******** ** *** **** ****** ******* in ****** *******, ************ *******. **** **** ******* *** ************ industry, **** *** ** ******* **** ********* ***** **** ****** dealership, ** ****. *****, ****'** *** ** *** ******* ************* in *** ******** ******* *** **** **** **** *********** ****** Axis ***** ************ *** ****** *******. ***** ***** ******* *** R&D ******** *****, **** ***** *********** ****** ******* ** ********* encumbent ********** ***** ** * **** ******* ****** ** **** than ** **** **** ** ********* *** ************ ******.

Axis ******* **** ********

***** ****'* ******** ** '********' *** *********** **** **** ******* of *** *** *** *******, ** ****** **** ** ********* the **** ****** ****** *** ****** ******* ******. ****'* ******** here ** **** **** **** ******** ******* *** ******** ** most ***** ****** ******* ********* *****. ***** ***** *** * *** open ******** ******** ********* (*******, ***, *******, *******, ***.), *** the **** **** *********** ******* *** ***** **** ** *** norm. Software *****, *********, **, *** *****, **** ****** *****, **** closed, *********** ******, **** ***** **** ** ******** *** ******** margins. We ***** ****** **** ** *** *** ******** ********* ****** to ****** **** ******** ******* ** ****** *** ********** ** buyers ** *********** *******.

Enhancing *** *********

****'* ****** ******* ******** *** ******** *** ********* *** **** shieded **** **** ****** ******* ** *** ** ** ***** offering. *********, ***** *********** ***** ***** ** **** ****** ** have * ******* ******* ***** **** *** ***** ***, ** opposed ** *********** *********** ****** ******* *************, **** ** ******* and ***. 

**** ***** **** ** ****** ******* ******* ***** *** ****** control ********, **** ** *********, ** *** **** *************. *** integrated *** *** ****** ********* **** ** ******* *** ****, it **** ******* ********** ******, ***** *** ***** **** ** their **** **-******* *********** ***** **** *******, *** ******** **** provide ***** ** **** ****** ******* ********, ***** **** **** traditionally **** *****. ************, ********* ******** ********* ****** ****** ******* to *** ******** ** *** ******. ******* **** *** **** standing ******* **** ***** ****** ** ********* ** *********.

Hosted ****** *************

***** ****' ****** ********* **** **** ***** **** ***** ********, we ****** **** *** ****** ******* ******** *** ****** *** same ****. **** ***** ********* ******* ***-***** ********* ** **** provisioning ** ****** ****** *********** *******. ******** ** **** ************* to **** ***** *** **** ** *********** **** ********* **** as *****, *** ****** ****** ****** *******, ** **** ** VSaaS ******** ***** ** *** **** ********.

****** **** ****** *****, ***** **** ********* ** ******** **** overcoming ********* *********** *** ************ ** ****** ******, ** ******* edge ******* ******* **** ***** ***-***** '***** ****' ******** ***** easily ** ******* ** * ***** ***** (********* ****** ********* have ********** ******** *** ******* **** ** *******).

**** ****** ****** ****** ******* *** **** ********* ******** **** video, ** ****'* ****** **** ****** **** ** *** **** large *******. ** ***** ****** **** ** ****** ****, ****** a ******* ******** ** ***** ********** ********* ** ****** ***** to ***** **********.

Integrator ********

***** ** ******** ******** **** * ****** ** *** ********** members. *** ********* ** ******** ****** *** ******** ***** ** several ********, ********** *** ****** ** *********** *** *******. *********, in **** ***** **** **** *** **** **********, **** *****, with **** ********** ******** ** *** ******** ****:

  • "**** *** ***** * *** ** **** ***** ** ****, because **'* **** ** ******** **** ****'** **** *** **** to **** ****'* ****** **** ***'* ****** *****.  ***, **** could ** ****** ****** ******* **********, *** **** ******'* **** available *** *****.  **** ***** **** **** ***** *** *********, but *****, ****'* ****** **** *** ******** ******."
  • "*** ****** ******* ******** ** ****-****** *** ******** **** *******, which *** ************ ***** ******.  **** *** ** ********** ** this ********, *** ***** *** **** *********** ** **** **** manufacturers ******** **** ***** ** **** ** ** ******* ** successful ***** ** ** *********, *** *******."
  • "**** ** * ****** ** *** ****** *********, *** ******* inexpensive, *** ****** ** ****** ** **** ****, ***** ** not ** ********** ********** **** *** ****** ******* ************* **** generally ********* *** **** ** ****** ******* *** ***** *** community."
  • "* ** *** **** *** **** ** * ****** **** can ** ** **** ******, ******* ** * ********** ** their ****** ***** *******."
  • *** ** ********** *** ****** *** **** **** *** ****: "Software ***** *** * **** ***** ** *** ****** ** access *******, ******** ** ***** *************.  ***** *******, **** ****, sold *** ******* ** **** *** ******* ** ******** **** ten ***** ***, **** *** ****** **** ****** ******* *** moving ** **** ** ************** **** *** ****** ** *** controller.  ******** ***** ***** *** * ****** ****** ******** ***** all **** ****, ******* **** **********."
  • "********** ****** ****'* ******** **, *** ** ****** ****'* ******** mechanical ***********.  **** ***** *************** **** * ***-*** *** **** often **** *** *** *** ***.  **, ***** *** ****** between ****** * ******* **** ****** ** ******* ***** *** just ****** ********** *** ***** ***** ** *** ** ********* / ***** / **** ***** **** ** *** ** ***-****** system, **** ********* *** ***** ******** *** ****** ******* *****'* not ****** ********** ** ********** *** ****-**** ********* ** *** system."

*** ** ******, ***** **** **** * ****** ** ******** opinions:

  • "****’ ******* *** **** *****, ********* * **** ** **** the ********** **** ******** **** ******* **** ** * ******* product."
  • "*********** *************... ***** ****** ** * ****** ** * *** device... ** ********** ******/**** ********** ** * ****** ****"
  • "**** *** **** **** ********** **** ******* *********** *** ********/******** support, ***** ***** **** *** **** * ******* **** *****."
  • "**** [****'] ****** ******** ************ **** *** ********* ********* **** could ******* *** **** ******* *** ******* ****** *******."
  • "**** ******* *** ** ********* *** ******* *******, *** * handful ** ***** (***** *** ******* **** ** ****) ******* extensively ******* *** **** ******* ****. ** ***'* ** * stretch *** **** ** ********* ** **** ********** **** ***** software ** **** *** ******* ********** ** *** ***** *********."
  • "****** *** * ******* ** **-**** ******, ***** ***'* *** significant *********** *** *** ***** *** ** **** ****** *****. I ***** **** ****** *** **** **** **** *** **** to **** ** ** ******* ****-**-**** **** ***."
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Sports Stadium Security Design Recommendations on Jul 24, 2017
Sports stadiums pose many challenges for designing security systems. The facilities vary from being mostly vacant, to packed with tens of thousands...
Competing Against Convergint on Jul 24, 2017
No integrator is more aggressively expanding than Convergint Technologies. Owned and funded by private equity firm KRG, Convergint has acquired...
Competing Against ADT on Jul 20, 2017
ADT is one of the biggest players in the security industry, with ~$4 billion revenue. In 2017, they were acquired / merged with Protection...
$8 Billion Utility Georgia Power Enters Surveillance Business Offering Avigilon And Genetec on Jul 19, 2017
Utilities are typically considered major customers of surveillance integrators but one utility, Georgia Power, with $8+ billion in annual revenue...
Hikvision USA Head of Cybersecurity Exits on Jul 18, 2017
Hikvision USA's Head of Cybersecurity has exited the company. In this note, we review the move, share Hikvision's feedback and examine the...
Genetec Mission Control Tested on Jul 13, 2017
Genetec continues to move up market with their Mission Control, "Decision Support System", bringing PSIM-like procedures and incident management to...
Hikvision Distributor Says Hikvision "Top Rated Yet Most Hated" on Jul 12, 2017
The CEO of 2M Solutions, a distributor selling Hikvision cameras under their own as well as Hikvision's brand has publicly declared Hikvision to be...
Convergint Total Recall CrimeEye Product Profile on Jul 11, 2017
Deploying video surveillance in metropolitan areas often brings challenges, including lack of infrastructure or excessive costs to extend...
OnSSI Gets $16 Million Funding on Jul 11, 2017
OnSSI has had a rollercoaster past few years. Between acquiring VMS company Seetec, breaking up with former OEM partner Milestone and a rocky...
ONVIF Widely Used Toolkit gSOAP Vulnerability Discovered on Jul 10, 2017
A vulnerability has been discovered in a toolkit that video surveillance manufacturers widely use for implementing ONVIF. In this report, we...

Most Recent Industry Reports

Security Robots Are Just Entertainment on Jul 21, 2017
Great entertainment, no real security value.  That is the happy (or sad) state of security robots in 2017. Knightscope robot's drowning, the...
Wireless Burglar Alarm Sensors Guide on Jul 21, 2017
Wireless sensors for burglar alarm sensors are an increasingly common option for the historical labor intensive wired alarm systems. However,...
Competing Against ADT on Jul 20, 2017
ADT is one of the biggest players in the security industry, with ~$4 billion revenue. In 2017, they were acquired / merged with Protection...
Hikvision Launching Deep Learning Recorders on Jul 20, 2017
Hikvision has become a common choice for super low cost NVRs. Now, Hikvision is aiming to move up market, with deep learning NVRs that claim far...
PR Campaign Exploiting Manufacturer Cybersecurity on Jul 20, 2017
Manufacturers increasingly have a bulls-eye on their back. As cyber security solutions providers grow, they realize a great way to get publicity...
Axis Door Station Tested (A8105-E) on Jul 19, 2017
Axis continues their push into niche markets, especially audio, with network speakers, an IP horn, and video door stations. We bought and tested...
Manufacturer Favorability Guide on Jul 19, 2017
This 120 page PDF guide may be downloaded inside by all IPVM members. It includes our 20 manufacturer favorability rankings and 20 manufacturer...
$8 Billion Utility Georgia Power Enters Surveillance Business Offering Avigilon And Genetec on Jul 19, 2017
Utilities are typically considered major customers of surveillance integrators but one utility, Georgia Power, with $8+ billion in annual revenue...
Knightscope Laughs off Robot Drowning on Jul 18, 2017
A day after a Knightscope robot drowned, Knightscope has issued an 'official statement' making fun of the issue: The implied message is that...
Microsoft Video AI Cloud Services Examined on Jul 18, 2017
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact