Axis to Enter Access Control Market

Author: Ethan Ace, Published on Nov 08, 2011

[UPDATE 2013: Axis has officially entered the access control market.]

The most powerful company in IP video surveillance, Axis, has its sights firmly set on entering the access control market. Multiple sources have confirmed that Axis is preparing to release at least one model of IP-based controller and potentially a line of controllers/IP edge readers. This has the potential to be a major strategic shift in the market as surging IP video companies look to overtake access control providers.

Access Control Product Overview

Our sources indicate that the Axis IP controllers will most likely resemble products such as HID's Edge and Mercury's EP1501, which are PoE-powered controllers containing all the inputs and outputs needed to control a single door. At least one source has mentioned that more than one controller model is planned, which also seems likely. A controller model with two reader inputs, followed by a four-input model would be the next logical steps.

From what our sources have shared, the controllers will integrate to access management systems via an extension of Axis's existing VAPIX API. Theoretically, the inputs and outputs of the controller will be integrated the same way camera inputs and relays are integrated today, making it easier for providers familiar with the Axis API, such as VMS manufacturers, to integrate this line of controllers and expand into access control.

Axis Response

We asked Axis for comment on this matter. While they declined to comment on specific products, pricing nor availability, they did acknowledge: "Axis continuously explores the market for the use of network-based products. We see Physical Access Control products as an interesting area and a natural complement to our existing network video product portfolio. We continue to explore the possibilities in this market." As we have heard details about Axis's access control offering from so many credible industry insiders, we believe that a release is likely in the next half year.

Potential Analyzed

Compared to the fast moving IP video market, access control is a sleepy country town. Axis's impending entrance will make an impact. What no one knows yet is whether they will ultimately leave with their tail between their legs or whether they can genuinely shake things up.

We see a number of potential concerns and key issues:

  • How hard is it to compete in access control and who will Axis be competing against?
  • How does the Axis business model fit or conflict with the traditional access control channel model?
  • How will Axis likely market itself and how might that match up with powerful incumbents?
  • What impact or leverage exists from Axis's core strength in video/VMS partnerships?
  • What potential for expansion into hosted access does Axis have?

Inside we dig into each of these questions and provide recommendations.

UPDATE - Inside, new detailed feedback from 7 large scale integrators on Axis's access control potential. Integrators express a number of concerns about the impending entry.

[****** ****:**** *** ********** ******* *** ****** ******* ******.]

*** **** ******** ******* ** ** ***** ************, ****, *** its ****** ****** *** ** ******** *** ****** ******* ******. ******** sources **** ********* **** **** ** ********* ** ******* ** least *** ***** ** **-***** ********** *** *********** * **** of ***********/** **** *******. **** *** *** ********* ** ** a ***** ********* ***** ** *** ****** ** ******* ** video ********* **** ** ******** ****** ******* *********.

Access ******* ******* ********

*** ******* ******** **** *** **** ** *********** **** **** likely ******** ******** **** ** ***'* **** *** *******'* ******, which *** ***-******* *********** ********** *** *** ****** *** ******* needed ** ******* * ****** ****. ** ***** *** ****** has ********* **** **** **** *** ********** ***** ** *******, which **** ***** ******. * ********** ***** **** *** ****** inputs, ******** ** * ****-***** ***** ***** ** *** **** logical *****.

**** **** *** ******* **** ******, *** *********** **** ********* to ****** ********** ******* *** ** ********* ** ****'* ******** VAPIX ***. *************, *** ****** *** ******* ** *** ********** will ** ********** *** **** *** ****** ****** *** ****** are ********** *****, ****** ** ****** *** ********* ******** **** the **** ***, **** ** *** *************, ** ********* **** line ** *********** *** ****** **** ****** *******.

Axis ********

** ***** **** *** ******* ** **** ******. ***** **** declined ** ******* ** ******** ********, ******* *** ************, **** did ***********: "**** ************ ******** *** ****** *** *** *** of *******-***** ********. ** *** ******** ****** ******* ******** ** ** interesting **** *** * ******* ********** ** *** ******** ******* video ******* *********. ** ******** ** ******* *** ************* ** this ******." ** ** **** ***** ******* ***** ****'* ****** control ******** **** ** **** ******** ******** ********, ** ******* that * ******* ** ****** ** *** **** **** ****.

Potential ********

******** ** *** **** ****** ** ***** ******, ****** ******* is * ****** ******* ****. ****'* ********* ******** **** **** an ******. **** ** *** ***** *** ** ******* **** will ********** ***** **** ***** **** ******* ***** **** ** whether **** *** ********* ***** ****** **.

** *** * ****** ** ********* ******** *** *** ******:

  • *** **** ** ** ** ******* ** ****** ******* *** who **** **** ** ********* *******?
  • *** **** *** **** ******** ***** *** ** ******** **** the *********** ****** ******* ******* *****?
  • *** **** **** ****** ****** ****** *** *** ***** **** match ** **** ******** **********?
  • **** ****** ** ******** ****** **** ****'* **** ******** ** video/VMS ************?
  • **** ********* *** ********* **** ****** ****** **** **** ****?

****** ** *** **** **** ** ***** ********* *** ******* recommendations.

****** - ******, *** ******** ******** **** * ***** ***** integrators ** ****'* ****** ******* *********. *********** ******* * ****** of ******** ***** *** ********* *****.

[***************]

[****** ****: **** *** ********** ******* *** ****** ******* ******.]

Competitive *********

**** ** ***** ** ******-**** ***, * ****** ** ******* exist *****. *** *** ******* ***** *** ******* *** ***, as *********, **** ******** ********* ****** ** ********* ***** ********, including *****, *******, *** ****. *******, * ****** ** ***** proprietary ********** *****, **** **** ** *** ***** *************, **** as **'* *********, *********'* ******-***, ******** *******-*, **'* *********, *** the ******** ***** ***** ****.

** ****** ** ***** **** **** ******** *** ****** ******* market **** ** ** ****** *********** **** *****, ********** *** of ***** ******* *********. *****, ***** ********, ****** **** ******* as **** ** *** ***** ********. ***** **** ******** ******* ********* their *** *********** ****** ******** (******* ** * *******, *** *** ****** ** ******* *. *****).

********* ** *** ****** *** ******* ** ****** ******* ********. Unlike ************, ***** ** * ****** *****, ***** ****** **** video, * ************** ****** ********** *** *** **** ***** **** requested, ****** **** ******** ** *******. ** ** *********, **** can ** ***** ** *** ****** ** ********** ********. ******* of ***** ******, *********** ****** ******* ****** *** ***** ******** to *** *** ********. **** ***** ******** * ******** ********* *** incumbent ****** ******* *********. ********* ** * *** **** ** ****** ************ *** ***** how ** ***** **** *******, **** **** ** ***** ***** entry ** *** ******** ****** *****. *** ******* *** *** platforms ********** **** *** ***** ** ******. *** **** ******* multiple ********* ****** ***** **** *** ***** ********* **** ********** stable.

*** *** ******* **** **** ** ******* *********** *********. **** ** these *************' ***** ****, ** **** *****, **** ********** **** many ********* ****** ********** *********. **** **** ** ******* ***** up **** ******* ** ***** ***********, **** ********* *** **** being ********** **** **** *** *******. 

*** **** *********** ******, ********* ** *********** **********, ** *******. Single-door *** *********** *** ***** *** ****** * *** *****, but **** ***********, ** ** ******** ** ************* ** ** ******* **. ******* ******. *** ********: **** ** *** *****'* ****** ****** ***** to ******* *** ****? **** ** *** **** ******* ** centralize ***** ******* ****** *** *******? **** **** ** ********* **** Mercury, ***** **** *** **** ******* *** **** * ****** of *****, **** ******** ******* ** ****** ***** ** * system: *********** ***********, *********** ***********, *** **** ********** ***** ******* to **** ** ***** ***** ** **********. ** *****, **** have ** ****** *** *** *********, ***** **** **** **** to ***** ***, **********. **** ** *** ******** ** *** surveillance *****, ***** **** ******** **** ****** *** ********'* ******** variety ** ** *******.

Channel *** ****** ******

**** *** *** ********* ** ******* *********** ******* ******* ********. Normally, ****** ******* ******* **** ******* ************, **** ** ****** requirements, *** ******** ** *****-***, *** *** ** ******* *******. Enterprise-level *******, ** *** ***** ****, **** ********** ******, ********-******* dealer ********. ** ***** ****** **** ***** ******** ***** ***** distribution ***** (*.*. ****** *** *** ** **** ********), ****** their ****** ******* ******* ********* ******* ****** ********, ***** ***** current, *******, ******** *********. **** ***** ******* ******* ** *** access ******* ******** ** **** *** **** ** ************.

************, ***** ******* *** **** *** ******* ******** **** ** a ****** *** ** ******* ************, ** ** **** ****** only * ****** ** **** ****** **** ******* *** *** line ** * *****-******** ******** ** *** **** ****** ******* in ****** *******, ************ *******. **** **** ******* *** ************ industry, **** *** ** ******* **** ********* ***** **** ****** dealership, ** ****. *****, ****'** *** ** *** ******* ************* in *** ******** ******* *** **** **** **** *********** ****** Axis ***** ************ *** ****** *******. ***** ***** ******* *** R&D ******** *****, **** ***** *********** ****** ******* ** ********* encumbent ********** ***** ** * **** ******* ****** ** **** than ** **** **** ** ********* *** ************ ******.

Axis ******* **** ********

***** ****'* ******** ** '********' *** *********** **** **** ******* of *** *** *** *******, ** ****** **** ** ********* the **** ****** ****** *** ****** ******* ******. ****'* ******** here ** **** **** **** ******** ******* *** ******** ** most ***** ****** ******* ********* *****. ***** ***** *** * *** open ******** ******** ********* (*******, ***, *******, *******, ***.), *** the **** **** *********** ******* *** ***** **** ** *** norm. Software *****, *********, **, *** *****, **** ****** *****, **** closed, *********** ******, **** ***** **** ** ******** *** ******** margins. We ***** ****** **** ** *** *** ******** ********* ****** to ****** **** ******** ******* ** ****** *** ********** ** buyers ** *********** *******.

Enhancing *** *********

****'* ****** ******* ******** *** ******** *** ********* *** **** shieded **** **** ****** ******* ** *** ** ** ***** offering. *********, ***** *********** ***** ***** ** **** ****** ** have * ******* ******* ***** **** *** ***** ***, ** opposed ** *********** *********** ****** ******* *************, **** ** ******* and ***. 

**** ***** **** ** ****** ******* ******* ***** *** ****** control ********, **** ** *********, ** *** **** *************. *** integrated *** *** ****** ********* **** ** ******* *** ****, it **** ******* ********** ******, ***** *** ***** **** ** their **** **-******* *********** ***** **** *******, *** ******** **** provide ***** ** **** ****** ******* ********, ***** **** **** traditionally **** *****. ************, ********* ******** ********* ****** ****** ******* to *** ******** ** *** ******. ******* **** *** **** standing ******* **** ***** ****** ** ********* ** *********.

Hosted ****** *************

***** ****' ****** ********* **** **** ***** **** ***** ********, we ****** **** *** ****** ******* ******** *** ****** *** same ****. **** ***** ********* ******* ***-***** ********* ** **** provisioning ** ****** ****** *********** *******. ******** ** **** ************* to **** ***** *** **** ** *********** **** ********* **** as *****, *** ****** ****** ****** *******, ** **** ** VSaaS ******** ***** ** *** **** ********.

****** **** ****** *****, ***** **** ********* ** ******** **** overcoming ********* *********** *** ************ ** ****** ******, ** ******* edge ******* ******* **** ***** ***-***** '***** ****' ******** ***** easily ** ******* ** * ***** ***** (********* ****** ********* have ********** ******** *** ******* **** ** *******).

**** ****** ****** ****** ******* *** **** ********* ******** **** video, ** ****'* ****** **** ****** **** ** *** **** large *******. ** ***** ****** **** ** ****** ****, ****** a ******* ******** ** ***** ********** ********* ** ****** ***** to ***** **********.

Integrator ********

***** ** ******** ******** **** * ****** ** *** ********** members. *** ********* ** ******** ****** *** ******** ***** ** several ********, ********** *** ****** ** *********** *** *******. *********, in **** ***** **** **** *** **** **********, **** *****, with **** ********** ******** ** *** ******** ****:

  • "**** *** ***** * *** ** **** ***** ** ****, because **'* **** ** ******** **** ****'** **** *** **** to **** ****'* ****** **** ***'* ****** *****.  ***, **** could ** ****** ****** ******* **********, *** **** ******'* **** available *** *****.  **** ***** **** **** ***** *** *********, but *****, ****'* ****** **** *** ******** ******."
  • "*** ****** ******* ******** ** ****-****** *** ******** **** *******, which *** ************ ***** ******.  **** *** ** ********** ** this ********, *** ***** *** **** *********** ** **** **** manufacturers ******** **** ***** ** **** ** ** ******* ** successful ***** ** ** *********, *** *******."
  • "**** ** * ****** ** *** ****** *********, *** ******* inexpensive, *** ****** ** ****** ** **** ****, ***** ** not ** ********** ********** **** *** ****** ******* ************* **** generally ********* *** **** ** ****** ******* *** ***** *** community."
  • "* ** *** **** *** **** ** * ****** **** can ** ** **** ******, ******* ** * ********** ** their ****** ***** *******."
  • *** ** ********** *** ****** *** **** **** *** ****: "Software ***** *** * **** ***** ** *** ****** ** access *******, ******** ** ***** *************.  ***** *******, **** ****, sold *** ******* ** **** *** ******* ** ******** **** ten ***** ***, **** *** ****** **** ****** ******* *** moving ** **** ** ************** **** *** ****** ** *** controller.  ******** ***** ***** *** * ****** ****** ******** ***** all **** ****, ******* **** **********."
  • "********** ****** ****'* ******** **, *** ** ****** ****'* ******** mechanical ***********.  **** ***** *************** **** * ***-*** *** **** often **** *** *** *** ***.  **, ***** *** ****** between ****** * ******* **** ****** ** ******* ***** *** just ****** ********** *** ***** ***** ** *** ** ********* / ***** / **** ***** **** ** *** ** ***-****** system, **** ********* *** ***** ******** *** ****** ******* *****'* not ****** ********** ** ********** *** ****-**** ********* ** *** system."

*** ** ******, ***** **** **** * ****** ** ******** opinions:

  • "****’ ******* *** **** *****, ********* * **** ** **** the ********** **** ******** **** ******* **** ** * ******* product."
  • "*********** *************... ***** ****** ** * ****** ** * *** device... ** ********** ******/**** ********** ** * ****** ****"
  • "**** *** **** **** ********** **** ******* *********** *** ********/******** support, ***** ***** **** *** **** * ******* **** *****."
  • "**** [****'] ****** ******** ************ **** *** ********* ********* **** could ******* *** **** ******* *** ******* ****** *******."
  • "**** ******* *** ** ********* *** ******* *******, *** * handful ** ***** (***** *** ******* **** ** ****) ******* extensively ******* *** **** ******* ****. ** ***'* ** * stretch *** **** ** ********* ** **** ********** **** ***** software ** **** *** ******* ********** ** *** ***** *********."
  • "****** *** * ******* ** **-**** ******, ***** ***'* *** significant *********** *** *** ***** *** ** **** ****** *****. I ***** **** ****** *** **** **** **** *** **** to **** ** ** ******* ****-**-**** **** ***."
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Milestone / Canon Launches AI Cloud Startup Arcus Global on Jun 27, 2017
Milestone has spun off a business, Arcus Global, funded by their parent company Canon. The new company aims to transform the VSaaS market with an...
Biometrics Pros and Cons For Electronic Access Control on Jun 26, 2017
Biometrics has been long sought as an alternative to the security risks of cards, pins and passwords. While biometrics has improved somewhat over...
Manufacturer Sales People Are Very Important - Statistics on Jun 26, 2017
IPVM's new integrator statistics show what sales people say regularly: Sales people are very important. From 150 integrator...
No Personal Opinions About Work on Jun 26, 2017
One rising trend is the tendency for people to disclaim their statements on work related topics as their own 'opinions' or 'personal...
Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...
ESX 2017 Final Show Report on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth. Below covers...
Bluebeam Revu Security Floorplan Estimation App Test on Jun 15, 2017
Bluebeam Revu is a construction design markup tool that claims it is "used by 94% of top US contractors", but what role does it have for physical...
Hikvision: IPVM Is "Destined To Fail" on Jun 14, 2017
Hikvision has accused IPVM of 'cyberbullying' them, declaring IPVM 'destined to fail.' This is the 3rd anti-IPVM Hikvision post in 2 weeks,...

Most Recent Industry Reports

Avigilon VP Communications Exits on Jun 27, 2017
In 2016, Avigilon hired an executive, Darren Seed to: build and maintain strategic relationships with the investment community and to...
Hikvision H.265+ Tested on Jun 27, 2017
Hikvision, which in the past few years released H.264+ (see test results) has now released H.265+, that claims even greater bandwidth savings. We...
Milestone / Canon Launch Cloud Startup Arcus Global on Jun 27, 2017
Milestone has spun off a business, Arcus Global, funded by their parent company Canon. The new company aims to transform the VSaaS market with an...
Biometrics Pros and Cons For Electronic Access Control on Jun 26, 2017
Biometrics has been long sought as an alternative to the security risks of cards, pins and passwords. While biometrics has improved somewhat over...
Manufacturer Sales People Are Very Important - Statistics on Jun 26, 2017
IPVM's new integrator statistics show what sales people say regularly: Sales people are very important. From 150 integrator...
No Personal Opinions About Work on Jun 26, 2017
One rising trend is the tendency for people to disclaim their statements on work related topics as their own 'opinions' or 'personal...
Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact