Axis New Encoders (M and P Series)

Author: John Honovich, Published on Jun 14, 2011

In June 2011, Axis announced a major expansion of their network encoder offerings. The release consists of a total of 5 models - (2) 4 channel units, (2) 16 channel units and (1) blade encoder. Compared to their current generation H.264 offerings, the new release provides significantly lower pricing that is quite competitive even with Asian competitors. Inside the note, we examine the features, pricing and positioning of the offerings.

Existing Axis Offerings

Before this release, the primary options for Axis encoders were in the Q series - Axis's most feature rich and expensive series. For instance, the single channel Q7401 appliance, the 4 channel Q7404 appliance and the 6 channel Q7406 blade. Online pricing for the single channel unit was ~$500 and for the 4 channel, ~$1000.

Differences in Series Features and Pricing

The new releases are M and P series encoders. Like their camera counterparts, M and P series are less expensive and have less features than Q series products (with M being the entry level and P being the premium or 'mid level' offering).

Specifically to encoders, the follow major characteristics differentiate the 3 series of encoders:

  • Q series: supports 30fps, multiple H.264 streams, maximum video analytics processing power, I/O and audio
  • P series: supports 30fps, a single H.264 stream, I/O and audio
  • M series: supports 15fps max, a single H.264 stream but not I/O nor audio, only 1 year warranty, other series have 3 years)

All series support PTZ control, ONVIF and AVHS (hosted video).

Here are the key differences in pricing for the 4 channel models:

  • Q7404 MSRP - $1099 (existing)
  • P7214 MSRP - $699 (new)
  • M7014 MSRP - $499 (new)

Clearly, the newer models represent a steep decrease in pricing. While the feature sets have certainly been constrained, we believe that many users will find the P and M series feature sets to be good enough. Audio, I/O, analytics, etc. are niche applications. PTZ support is very commonly needed and is supported even with the least expensive unit.

Other New Axis Encoders

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

In addition to the 4 channel units, Axis released 3 other new encoders:

  • (2) 16 channel encoder appliances. Both are 1RU high, one is an M series (M7010, MSRP $1,999) and the other is a P series (P7210, MSRP $2,499). These appliances have their encoders built in.
  • A 4 channel blade (P7224, MSRP $699) that can be inserted into the existing Q7900 rack. This is a lower cost option to the 6 channel Q7406 blade (MSRP $1499). With the new 4 channel P series blade, a total of 56 channels can be used with the Q7900 whereas the 6 channel Q series blade supports a maximum of 84 channels per rack.

Competitive Comparison

Given the significantly lower prices of Axis's new encoders, Axis will be quite price competitive even with the low cost encoders on the market. Vivotek is a good example of this with 4 channel and 8 channel H.264 encoder offerings. Vivotek's 4 channel unit's online price is about $630 and the 8 channel's is about $1000. Both Axis's M and P series offerings have quite close pricing with Vivotek's (on a feature set basis, the Vivotek units are a closer match to the P series, with 30fps, audio and I/O).

In general, we think Axis new encoders will put price pressure on traditionally lower cost Taiwanese and Korean encoder suppliers. Given Axis's software maturity and broad support, if Axis price is similar, we think most end users would face less risk and better overall value with Axis. It will be interesting to see how and if competitors respond with lower prices.

In terms of shifting users from analog to IP, we think this will have a modest shift on migration. On the one hand, Axis's new encoders do not break ground in terms of cost reduction. On the other hand, Axis's marketing power means that 'mainstream' users who prefer to go with a brand will be more likely to use Axis's lower cost. Prior to this, the cost of Q series Axis encoders was generally more than an entire mid level Hybrid DVR including embedded VMS software and storage. Now, the total solution pricing is much more comparable.

One interesting future element is combining these low cost encoders with iomega NAS devices for AVHS deployments. A 1RU 16 channel encoder for $1999, a few TB NAS for under $500 and AVHS service could be an attractive package for retail chains. We suspect Axis is looking at this given their announcement of these new encoders on the first day of the NRF LP show.

[Update July 2011: Avigilon has announced its own 4 channel H.264 encoder which is significantly less expensive than any Axis 4 channel encoder while offering premium features. Read more about Avigilon's H.264 4 channel encoders.]

1 report cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made related to or around the ASIS 2011 show.For each product or change, where...
Comments : PRO Members only. Login. or Join.

Related Reports

Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...
Dahua Intercom Tested on Feb 07, 2019
Video intercoms are a growing market with video surveillance manufacturers expanding into this niche. IPVM is continuing its series of video...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
DVR Examiner - Recorder Hard Drive Recovery Tested on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Axis 2N Intercom Tested on Nov 08, 2018
Axis expanded its video intercom business buying Czech-based 2N in 2016. Despite competing against owner Axis' intercoms, 2N recently registered as...
VMS Mobile App Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Oct 01, 2018
Mobile VMS apps are a critical interface for the modern surveillance user. But who does it best and worst? We tested 6 manufacturers - Avigilon,...
Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
Zenitel/ Stentofon Turbine IP Intercom Tested on Aug 06, 2018
IPVM has published reports testing an Axis door station and a Hikvision door station (tested). However, those companies are new entrants to this...

Most Recent Industry Reports

IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Hanwha Tax Evasion Probe, Camera Division Implicated on Mar 19, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact