Axis Market Share Falls in IMS Rankings

Author: John Honovich, Published on Oct 16, 2009

Confirming the negative trend of Axis recent slowing growth and now shrinking sales, IMS latest report demonstrates that Axis market share in network cameras is falling.

In 2007, IMS reports Axis having a 33.5% market share for network cameras. However, in 2008, IMS is reporting that Axis market share dropped to 31.2%.

Given that Axis sales (in local currency terms) are down 11% through the first 3 quarters this year, Axis market share will likely decline further when the results are released for 2009.

Contrast this to Axis public positioning as recent as Q4 2008 when they emphasized that, "Axis remains the undisputed market leader in the network cameras category and is increasing the gap to other competitors by capturing market share"

Below are the relevant slides published by Axis in their Q3 2009 report and Q4 2008 report citing IMS statistics.

By contrast:

Comments : PRO Members only. Login. or Join.

Related Reports on Financials

Arlo IPO Filing Reveals Key Financial and Competitive Details on Jul 09, 2018
Arlo is going to IPO at a projected valuation greater than Axis. Now, Arlo has released their 175-page Form S1 Registration Statement for its...
ASIS GSX Show Struggling Getting Exhibitors on Jun 26, 2018
The show formerly known as ASIS, now GSX, is less than 3 months away. And it is struggling to get exhibitors to go back to Las Vegas, just...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
US / China Tariffs March 2018 on Mar 23, 2018
On March 22, 2018, the US issued a Presidential Memorandum on the Actions by the United States Related to the Section 301 Investigation, with 3...
Avigilon Breaks $400 Million Revenue, Quadruples Profit, Weakens Competitiveness on Mar 07, 2018
The last annual Avigilon financials are here. With the imminent Motorola acquisition completion, Avigilon will cease to be an independent publicly...
Arlo, Bigger Than Avigilon, More Valuable Than Axis on Feb 08, 2018
Arlo, the wireless IP camera offering that Netgear bought ~5 years ago for a few tens of millions is now doing more revenue than Avigilon and...
Imperial Capital Security Investor Conference Review on Dec 08, 2017
Investment bank Imperial Capital holds an annual Security Investor Conference where 60+ companies present, including this year: IPVM bought a...
ADI To Be Spun Out of Honeywell on Oct 10, 2017
Honeywell has announced it will spin off ADI and its Home products division into a new public company. This is a big move for the mega-security...
Knightscope Financials Reveal Huge Increase In Expenses And Incorrect Accounting on Oct 02, 2017
Knightscope's H1 2017 financials are out, in the midst of their ongoing crowd funding approaching $17 million. In this note, we analyze...

Most Recent Industry Reports

AI Startup Anyvision Raises $28 Million Led By Bosch on Jul 20, 2018
Anyvision is the most ambitious heavy-spending video surveillance startup in many years. And, now, the startup has raised $28 million led by...
Fail: Dahua "Didn't Check The Lux Levels but It Was Dark" on Jul 20, 2018
Dahua UK has been promoting their camera quality on LinkedIn: I, and others, asked what the lux level of the scene was. (background: Lux Rating...
Free 100+ Manufacturer-Customized Camera Calculator Released on Jul 19, 2018
Now, any manufacturer has a customized IPVM Camera Calculator, free. The goal is to make it easier for companies to help their customers better...
Improved Security And Surveillance Bidding - 2018 MasterFormat Divisions Examined) on Jul 19, 2018
Navigating the world of system specifications and bidding work can be complex and confusing, but a standard format exists, and understanding it...
Last Chance - Security Sales Course Summer 2018 on Jul 19, 2018
Today is the last day to register. Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Ladder Lockdown and Ladder Levelizer Tested on Jul 18, 2018
Ladders are a daily necessity for surveillance and security installers, but working on an unstable surface can be extremely dangerous. In addition...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact