Axis Market Share Falls in IMS RankingsAuthor: John Honovich, Published on Oct 16, 2009
Confirming the negative trend of Axis recent slowing growth and now shrinking sales, IMS latest report demonstrates that Axis market share in network cameras is falling.
In 2007, IMS reports Axis having a 33.5% market share for network cameras. However, in 2008, IMS is reporting that Axis market share dropped to 31.2%.
Given that Axis sales (in local currency terms) are down 11% through the first 3 quarters this year, Axis market share will likely decline further when the results are released for 2009.
Contrast this to Axis public positioning as recent as Q4 2008 when they emphasized that, "Axis remains the undisputed market leader in the network cameras category and is increasing the gap to other competitors by capturing market share"
Related Reports on Financials
Most Recent Industry Reports
The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.