Axis Enters Thermal Camera Market (Q1910-E)

Author: John Honovich, Published on Jan 17, 2010

Axis has entered the thermal camera market with potentially disruptive pricing and positioning. Axis's first thermal offering - the Q1910/-E (indoor and outdoor options available) is an IP camera with an MSRP of $2,999 for the indoor and $3,499 for the outdoor model. The camera supports H.264, PoE, ONVIF and will be compatible with the broad base of 3rd party VMS that integrate with Axis. These cameras also support the Axis Camera Application platform allowing video analytics to run on-board.

Compared to FLIR

FLIR is the 800 pound gorilla in the security thermal camera market with a very extensive product portfolio - fixed, PTZs, low resolution, high resolution, numerous lens options, analog, IP, cooled, uncooled, etc. However, FLIR's IP offerings have limited 3rd party VMS support and tend to be quite expensive.

Axis's thermal cameras have their own limitations -- a single lens option (17 degrees), a single low resolution (160 x 120) and a single form factor (fixed box). While Axis entry is inexpensive and benefits from its extensive VMS support, use of these cameras will be constrained by lack of product options. Axis plans to introduce new thermal cameras and may release 1 to 3 lens options in 2010.

Update Feb 2, 2010: FLIR has announced matching low priced thermal network cameras.

Market Impact

We think this move should be carefully watched. While thermal cameras are certainly a niche within video surveillance, Axis's entrance could provide meaningful options, expand the market and spur incumbent thermal manufacturers to accelerate product enhancements and lower pricing options.

**** *** ******* *** ******* ****** ****** **** *********** ********** pricing *** ***********. ****'* ************ ********- ********/-*(****** *** ******* ******* *********) ** ** ** ****** **** an **** ** $*,*** *** *** ****** *** $*,*** *** the ******* *****. *** ****** ******** *.***, ***, ***** *** will ** ********** **** *** ***** **** ** *** ***** VMS **** ********* **** ****. ***** ******* **** ******* ******* ****** *********** **************** ***** ********* ** *** **-*****.

Compared ** ****

****** *** *** ***** ******* ** *** ******** ******* ****** market **** * ************* ******* *********- *****, ****, *** **********, **** **********, ******** **** *******, analog, **, ******, ********, ***. *******, ****'* ** ********* **** limited *** ***** *** ******* *** **** ** ** ***** expensive.

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****** *** *, ****:**** *** ********* ******** *** ****** ******* ******* *******.

Market ******

** ***** **** **** ****** ** ********* *******. ***** ******* cameras *** ********* * ***** ****** ***** ************, ****'* ******** could ******* ********** *******, ****** *** ****** *** **** ********* thermal ************* ** ********** ******* ************ *** ***** ******* *******.

[***************]

Use ** ******* ******** ** ***** ****** *****

*** **** ****** ******** / ******* *** ***** ******* ******** to ** ** ***** ******* ***:

  • Longer ******** ********* ** *****: Because thermal cameras depend on heat rather than visible or near IR light, thermal cameras can view far greater distances that traditional security cameras. While high end 850 nm IR cameras can detect people at about 100 meters, even low end thermal cameras can detect people at double or triple that range. Mid to high end thermal cameras can detect people and vehicles multiple kilometers from the camera. See ****'* ***** ******** ******** ** ****** ********* ******. ** **** ****** ******** detection ** *** **** ****** *** ************ ********** ******* *** surveillance ************ ******* ** *** ****** ***** ****** ***** *** associated ************** *****.
  • View ****** ******* ******** **********: Traditional surveillance cameras depend on light which can be obscured by glare from windows, smoke, fog, light vegetation, etc. Since thermal cameras do not 'see' light but only heat, they can provide better detection through common obstacles for traditional surveillance cameras. This is important in higher security applications and for minimizing false alerts for video analytic applications.
  • Fully ******: Since thermal cameras need no light, they can be used in total darkness. By contrast, the most common form of IR cameras (850 nm) produce a visible red glow. In higher security environments, this can be detriment or prohibited as this glow can provide attackers with information on camera positioning. However, this is not commonly required in the commercial market.
  • Low ***** ***********: While not commonly cited as an advantage by traditional thermal vendors, we believe the use of PoE for thermal IP cameras will provide important cost savings in deploying infrastructure. 850nm or 940nm IR cameras require substantial power, even for surveillance at modest ranges (100 meters or less) - 20 - 30 watts is not uncommon. By contrast, thermal IP cameras can eliminate the pulling of power cable, an often costly expense for outdoor surveillance.
*** * ******* ***** *********** ** ******* ******* **** * vendor's ***********, *******'* ******** ********.

Current ***** ** ******* ******

*** *** ** ******* ******* ** ***** ***** *** ******* far ****** ********.

****'***** ******** ********************* ******** * ****** **** ************ *****:

*********'* ****** ******* ** **** $* ******* ***, **** * ******** ** **** ***** **** ***** ********/************. The ************ ****** ** * **** ** *** ********** ******** at **** ********* ************* $*** ******* *** ** **** *******.

*** *** ** ******* ******* ** ***** ************ ** ***** small. ************* ********, **'* ********* **** **** * *** ** 100 ******* **** *** ***** ** ** *** ** * out ** **** *******. *** ****** *** ********** ******* ** certainly ****. *** ****** *** ********** *** *** ** ***** surveillance ****** ** ****** *** **** *** *** ***** ******** which **** **** ********** *** **** (****** ********** ***** ***** the **** ***** ** ******* *******, ** *** ***** *****).

Contrast ******** / ******* ******* **** ********* *** *** **** *****

**** ****** * **** ***** ********* ** ******* *** *** thermal ******. ***** * ****** ********* ** ****'* ********* ******** a ****** ********* ******, ******* ****** **** **** ** *** key **********:

  • ***** **** ****** ******* ***** ******* **** ******* ******
  • ** ******* ***** ******* **** * ******* ** ********** *** lens ******* **** ****** ******
  • **** ******* ******* **** *** / **** ************ **** ***** D ****** (******************)
  • ****** ******* ******* ********* ******** **** ********* ****** **** ***********************
  • * ****-******* ****** **** ** ******** *** *** ********** ****** but ** ********* **** ** *** ******** ************ ****** *** recommended (*************)
  • * ****-**** ********** ****** **** ******** ******** ************ *** *********** (the**** ****** *******)
**** ** **** * ******* **** *** ** ****** **** how ********* ***** ******* *********. ** **** *****, ** ***** be **** ** *** **** *** * ******* ******* ** thermal ******* ** ******** *** ** ** *******.
*******, ****'* * ****** ** ******* ****** ****** ******* *** breadth ** ****'* ******** ******.
** *** ***** ****, ******* ****'* ***** ** ****** *** price ** ******* ******* **** ****** *********. ***** **** ** FLIR's ******* ******* ** *** *********, *** ****** ** ***** least ********* ******* *** ** ***** **-****.
*** ****** **** **** ******** ******* ** ******-*, * *** * *** **********, ** ****** ********** *** analog ******. **-**** ******* *************** $**** ***. ** ******** ** *** **** *****, *** ****** *** a **** ***** ***, ****** *** ************ ** * ***** area *** ***** *** ********** ** ****** *********. ***** ** is ** ****** ******, ** ******** ** *******.
*** **** ****** ****, ********** **** ******** ******* ** *** SR-19, * *** * *** **********, ** ****** ********** *** analog ******. **-**** ******* *************** $*,*** ***.
*** * **** ** ******, ****'** ************** *** *** **** **********. *** * ****** ******** ********* options (******, **********, ********** ** ****** ******).
****'* ***** *** * ****** ****** ***** ******* ** ****'*. Read ********* ** ****'* ******* ******* ********* ******** ******* *** *********** analysis.

Good *** **** ************ *** *** **** ***** ******* ******

*** *** **** *********** ** *** **** ***** ***:

  • ** ****** ********** ***** ** ****
  • *** * *** **********
************ **** **** ** ** ******* ** ******** ***** ***********.
* ** ****** ********* *** ** ****** ****** *** ** best *** ******* ********** ** ******** ***** **** *** ** least ** ****** (*** ****) **** *** *********** ** *** camera. *** ********, * ****** ******** * ****** (***** ** feet) **** * ****** **** **** *** ***** ****** **** half ***** **** ******** ** *** *****. ** * ********* matter, **** *** **** **** ** *********** ********** ** *** a **** ** ** **** ******** ** ***** ** *** camera. *********** *** ** **** ** **** ****** **** ** the ****** *** ** ********** ******* **** **** *** ****** area.
*** *** * *** ********** ** *** **** *** ******* camera *********. *** * *** ** **** '********' *** ****** in *******. *** ********, **** * *** ** *** **** lowest *** ******* ** ****'* ****** *** *** * ***. Most *** *** * *** *** **** *** *** * 480 (****** **** ****** ******* ** ************).
*** ********* ****** ** *** * *** ********** ** **** seeing ******* ** * ****** ** ******* **** ** ********* if *** **********. *** ********, ***** ****** *** ****** ** see ****** ******** ** ** **** ** *********** **** * person ** ********, ***.
**** *** ****** * *** ****** ****** **** *** *****. We **** ******** **** *****. **** **** *** ******* ** people *** ****** *** ********* ** ***. ****, ****** ** that *** ****** ** ***** ******* ** ********** ****** *** away (** ***** ** ** *** ** ****** **** *** area ********).

How **** *** **** *** ***** ********* ******

******* ******* ******* ***** ******** *********** ** *********** **** ** the ****** ****** ** ***** ****** (****** ** ******** **********) and ** ********** *** ******** ** ****** ** *** **********.

*** ***** ********** ******** ** ***** ******* ** *** **** and ********** ** ********* ***** ******** ********* ***** ******* *******. With *** **** ******* *******, ** * ***** ***** *** significantly ****** **** ** ******* *** **** ***** *** ***** support, ** ****** **** ** * *** ****** ** *** thermal.

** ** ***** ** *** *********** ** ******* ****** *********** ********, ********* ********* ***** ** ** *** ********** ***** ** running ***** ********* ****** **** ******* *******. *******, **** *** be ****** ** *** '********' ****** ******* ****** *** ***** analytics. ********** **** ** * ******** ** *******. **** ** the ********* *** *** *** ****** *** ******, *** ***** price ***** *** ****** *********** **** **** ** ****** ** use **** ****** ***** *********.

What **** ***** *** ****'* ******* ******** / ***************

******** *** ******* ****** ****** **** ** ** * *** end ********* ** * ************* **** **** ******. ******* * fairly ******* ****** (******* $*** ******* ****** ***** ** ************ thermal *******), ** ***** **** *** ** *********** ** *** only ******* ******** ***** *** ** **** *** ******* ****** size ** ********* * ******* *** **** ********* ********. ** think ** ** ******** **** **** *** ***** ****** ***** from **** ** *** *** ** **** *** ** *** thermal ***** ************ ******. *******, **** *** ** **** **** offset ** ****'* ******* ** **** *** ******* ****** ** motivating *** ***** ** ******* *******.

***** ****'* ****** ******* ** ************* $*** ******* ***, ** think ******* ******* *** ******* * *********** *** *** **** growth *********** ** ******* **% ***** ******* ** * *****. They *** **** ** **** ** ******** ********** ****** ** they **** ** ********* ********* **** ***** ********* ********** ** high ****** *** **** ******* **** ***** ******** **********.

** *** ***** ****, ** ******* **** ** ******* **** that **** ** ******* ** ***** *** *** *** ** camera ****** ** ** ********** ** ***** *************. ** ***** this ***** *********** **** **** **** ** ***** *********** *** continue ** **** ** ****** ***, ** *** **** ****, threaten **** ********* ** *** *** ** **** *** ** the ******. **** * ********* ***********, **** *** ** **** to ****** ***** ****** **** ***** ** ********** ****** *** markets (**** *******). *******, ** * ********* ****** *** *********** and ***** ******* *** ****** ** *******, ** *** **** as * **** ** ******** ** **** ******* ** ****.

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