Axis Ad: Throw Away Your Analog Equipment

By: John Honovich, Published on May 20, 2012

In a surprising and, sure to be controversial ad campaign, Axis advocates throwing analog equipment away. If the reader is in any way confused about the intent, analog cameras and a DVR are stuffed inside a trash can with a confirmation request, "Are your sure you want to permanently erase these items?" and the mouse pointer highlighting 'Yes' as the ad copy below shows:

Despite this messaging, we think the main competitor Axis Camera Companion will undermine is low cost open VMS software combined with 3rd party cameras. As we analyzed in our review of Axis's recent low cost HD cube camera release, the ACC package now is extremely price competitive compared to Milestone or Exacq but still significantly more expensive than analog DVR kits.

Comments : Members only. Login. or Join.

Related Reports

Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
Don't Deceive. Lessons From Scott Schafer on Mar 20, 2020
Deception is bad. We can learn some important lessons from Scott Schafer, a...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered...
Axis Cracks Down On Illicit Channel Sales on Nov 01, 2019
Axis has stepped up efforts to crack down on illicit channel sales according...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Arcules CEO Retracts False GDPR Claim + Dahua and Milestone Claims Examined on Dec 03, 2019
Arcules CEO has retracted a false claim about his organization being a "fully...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
Camera Cable Whip Guide on Oct 02, 2019
Cable whips are one of integrator's least favorite camera features but seem...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...

Recent Reports

Temperature Tablet Shootout - Dahua, Hikvision, ZKTeco, TVT + 5 More on Sep 30, 2020
Temperature tablets, aka terminal or stations, have emerged as a 'low-cost...
New Products Show Fall 2020 Tomorrow Bosch, FLIR, Hanwha, Tyco, Avigilon More! on Sep 30, 2020
IPVM's sixth online show concludes tomorrow with our special temperature...
ButterflyMX Raises $35 Million on Sep 30, 2020
Startup ButterflyMX has raised $35 million for its smartphone based intercom...
Worst Access Control Manufacturers 2020 on Sep 30, 2020
200+ Integrators told IPVM "In the past year, what access control...
Access Control Levels and Schedules Tutorial on Sep 29, 2020
Configuring access levels and setting up schedules is central to maintaining...
Avigilon / Motorola VS Virtual ISC West on Sep 29, 2020
ISC West has historically been so dominant that no player would think of...
Dartmouth College Deploys K3 Temperature Screening on Sep 29, 2020
While Dartmouth College has a $6+ billion endowment, the College has bought...
Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...