Axis Ad: Throw Away Your Analog Equipment

By: John Honovich, Published on May 20, 2012

In a surprising and, sure to be controversial ad campaign, Axis advocates throwing analog equipment away. If the reader is in any way confused about the intent, analog cameras and a DVR are stuffed inside a trash can with a confirmation request, "Are your sure you want to permanently erase these items?" and the mouse pointer highlighting 'Yes' as the ad copy below shows:

Despite this messaging, we think the main competitor Axis Camera Companion will undermine is low cost open VMS software combined with 3rd party cameras. As we analyzed in our review of Axis's recent low cost HD cube camera release, the ACC package now is extremely price competitive compared to Milestone or Exacq but still significantly more expensive than analog DVR kits.

Comments : Members only. Login. or Join.

Related Reports

Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based access and video solution. There are a number of manufacturers...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking their main marketing image. This continues a trend of manufacturers,...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Honeywell Hides Selling US Gov Banned Chinese Video Surveillance on Oct 10, 2018
Honeywell hides selling US government banned Chinese video surveillance as their own 'Honeywell' products, deceiving buyers and putting US security...
False Advertising: Hikvision USA Deep Learning on Feb 23, 2018
Hikvision USA is conducting a false advertising marketing campaign for their deep learning system. Hikvision USA's claim violates US FTC Truth In...
Genetec CEO Warns Against Insider Threats on Sep 21, 2017
With Dahua and Hikvision cybersecurity issues becoming indisputable, a new counter has emerged. Just put them behind a firewall, buy cheap...
‘Experts' Fail On Dumbo IP Camera ‘Hack' on Aug 24, 2017
Dumbo, revealed by Wikileaks, has become big news. Unfortunately, 'experts' in the security industry have gotten it wrong, incorrectly contending...
ONVIF Chairman Criticizes Low Cost Cameras (Also, He Works At Axis) on Jul 12, 2017
ONVIF Chairman Per Björkdahl [link no longer available] has taken a strong public stance against low cost cameras that are 'much more vulnerable to...

Most Recent Industry Reports

Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM is 'not a good look' and that 'IPVM should never be your source of...
Vintra Presents FulcrumAI Face Recognition on Jul 02, 2020
Vintra presented its FulcrumAI face recognition and mask detection offering at the May 2020 IPVM Startups show. Inside this report: A...
Uniview Wrist Temperature Reader Tested on Jul 02, 2020
Uniview is promoting measuring wrist temperatures whereas most others are just offering forehead or inner canthus measurements. But how well does...
Dahua USA Admits Thermal Solutions "Qualify As Medical Devices" on Jul 02, 2020
Dahua USA has issued a press release admitting a controversial point in the industry but an obvious one to the US FDA, that the thermal temperature...
Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...
Hanwha Face Mask Detection Tested on Jul 01, 2020
Face mask detection or, more specifically lack-of-face-mask detection, is an expanding offering in the midst of coronavirus. Hanwha in partnership...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that fever-seeking thermal cameras are "unsuitable for this purpose" and recommends...
Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop, most are still moderately dealing with the pandemic's problems, June...