I'm guessing it's a network-enabled intrusion system. That may not be the only thing the acquired company sells, but that's the last item on the mainstream buyer's checklist when they build a security technologies program. Avigilon could then present an all-Avigilon suite in the places where Honeywell, Tyco, UTC and Bosch offerings would be considered.
DMP seems like the right size, technology and location.
I am pretty sure Prism Skylabs is worth more than Avigilon ;)
Just kidding but Prism is a Valley startup with most certainly an obscene valuation ($50, $100 million or so) relative to its revenue / performance that I doubt Avigilon would be willing to pay for (nor should they).
Prism might succeed or fail, but given its focus on just one vertical (retail) and the high valuation they would demand for an acquisition, I doubt it would be a match.
In defense of A, perhaps he relied on the cover story chess graphic too much. A Pawn (value 1) taking a Queen (value 9) extended metphorically would indicate a highly leveraged buyout the kind of which we haven't seen since the late 80s. Rook takes Knight is probably a better 'move'. :)