At ASIS, Sponsors Get Top Billing

By: John Honovich, Published on Sep 13, 2012

At ASIS, sponsors get top billing. Literally. The organization that makes $10+ million each year from manufacturer sponsors now readily admits this in its own publication:

top billing

ASIS emphasizes how manufacturers sponsoring keys, maps, head rests, pens, etc. "help make this week an enjoyable, affordable and memorable." Those who spend more get prioritized attention and recognition throughout the show.

Serious Sponsor Spending

ASIS gets huge amounts of money from sponsors. Their own Sponsor Opportunities Guide spells it out:

  • Lanyards - $30,000 (thanks Tyco)
  • Maps - $16,500
  • Aisle Signs - $50,000
  • Sun Block - $3,000
  • Charging Stations - $10,000

These are just a sample of the dozens of 'opportunities' available. Of course, it does not include the millions spent by exhibitors for their booths.

Conflicts with ASIS's Mission

However, this conflicts with ASIS's supposed mission [link no longer available] which is "dedicated to increasing the effectiveness and productivity of security professionals." Sponsorships detract, rather than help, serve this goal.

ASIS security technology training is quite rudimentary and the exhibits are more carnival than education. This is no accident as it helps serves the interest of sponors (almost all of whom are technology vendors) who want the freedom to sell, rather than the constraints of criticism and correction of what really works for security managers.

Imagine if ASIS really strived to make the exhibits dedicated to increasing security professional's effectiveness and productivity. They could easily do so much more to cut through the hype, provide real recommendations and assistance in what to focus on and what to avoid. Alas, ASIS members are left on their own to figure out this ever changing maze of technology. And yet ASIS is making big money and sponsors are getting top billing.

[Update: ASIS Financials Investigated.]

Comments : Members only. Login. or Join.

Related Reports

IronYun AI Analytics Tested on Feb 17, 2020
Taiwan / US startup IronYun has raised tens of millions for its "mission to...
HID Presents Signo on Apr 23, 2020
HID Global presented their new Signo readers they claim read farther and...
Verkada Coronavirus Response: Free Temp Systems For Government and Health Care on Apr 07, 2020
Verkada has built a reputation on giving away things for free - free Yeti...
The Booming Multi-Billion Coronavirus Fever Camera Market on Apr 21, 2020
The market for elevated body temperature detection cameras, aka 'coronavirus...
Emitted Energy TempScan Thermal Screening System Examined on Apr 28, 2020
Emitted Energy has specialized in temperature measurement using FLIR cameras...
Clinton Electronics Presents Axis Camera Equipped Public View Monitor on Apr 22, 2020
Clinton Electronics presented their Axis camera-equipped corridor mode M10PA...
Idemia Presents AI Facial Recognition Access Reader on May 18, 2020
Idemia presented its VisionPass AI Facial Recognition Access Reader at the...
Sunell "Panda Cam" Thermal Body Temperature System Examined on Apr 09, 2020
Sunell's Panda Cam is the most visually recognizable coronavirus camera, sold...
Spectron IR Thermal Fever Screening System Examined on Apr 14, 2020
Most are quick to avoid "fever screening" and "medical" labels, but...
FLIR Presents Dual Spectrum High Security Focused PTZ on May 01, 2020
FLIR presented its Elara DX-Series bispectral, visible and thermal, PTZ...
Hikvision Fever Screening Thermal Solutions Examined on Apr 13, 2020
Hikvision is marketing "safer, faster, smarter" with their Fever Screening...
Hikvision and Uniview Entry Level Thermal Handheld Cameras Tested on Jun 05, 2020
While most screening systems cost $10,000 or more, manufacturers such as...
VergeSense Presents People Tracking Sensor on Jun 04, 2020
VergeSense presented its people tracking sensor and social distancing...
Kogniz Health Thermal Screening System on May 15, 2020
Kogniz, a Silicon Valley AI surveillance company is claiming to offer...
Access Credential Form Factor Tutorial on Feb 10, 2020
Deciding which access control credential to use and distribute, including...

Recent Reports

VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Motorola Solutions Acquires Pelco on Aug 03, 2020
Motorola Solutions has acquired Pelco, pledging to bring blue back and make...
False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...