At ASIS, Sponsors Get Top Billing

Author: John Honovich, Published on Sep 13, 2012

At ASIS, sponsors get top billing. Literally. The organization that makes $10+ million each year from manufacturer sponsors now readily admits this in its own publication:

top billing

ASIS emphasizes how manufacturers sponsoring keys, maps, head rests, pens, etc. "help make this week an enjoyable, affordable and memorable." Those who spend more get prioritized attention and recognition throughout the show.

Serious Sponsor Spending

ASIS gets huge amounts of money from sponsors. Their own Sponsor Opportunities Guide spells it out:

  • Lanyards - $30,000 (thanks Tyco)
  • Maps - $16,500
  • Aisle Signs - $50,000
  • Sun Block - $3,000
  • Charging Stations - $10,000

These are just a sample of the dozens of 'opportunities' available. Of course, it does not include the millions spent by exhibitors for their booths.

Conflicts with ASIS's Mission

However, this conflicts with ASIS's supposed mission which is "dedicated to increasing the effectiveness and productivity of security professionals." Sponsorships detract, rather than help, serve this goal.

ASIS security technology training is quite rudimentary and the exhibits are more carnival than education. This is no accident as it helps serves the interest of sponors (almost all of whom are technology vendors) who want the freedom to sell, rather than the constraints of criticism and correction of what really works for security managers.

Imagine if ASIS really strived to make the exhibits dedicated to increasing security professional's effectiveness and productivity. They could easily do so much more to cut through the hype, provide real recommendations and assistance in what to focus on and what to avoid. Alas, ASIS members are left on their own to figure out this ever changing maze of technology. And yet ASIS is making big money and sponsors are getting top billing.

[Update: ASIS Financials Investigated.]

Comments : PRO Members only. Login. or Join.

Related Reports

Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...
Top Trade Shows For Security Integrators on Mar 16, 2017
100+ North American security integrators told us what trade shows they attend and why. The most well known shows are ISC West and ASIS but there...
Beware Scam Market 'Research' on Mar 15, 2017
The 'data' and 'research' that headlines many articles is a scam, perpetuated by a variety of Indian firms that have exploited the carelessness and...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Advertising Like Avigilon at the ISC West Airport on Feb 24, 2017
Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in. But how does that...
ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Suffering Criticism, Hikvision Keeps Insecure Online Service Up [Now Down] on Jan 03, 2017
Hikvision suffered severe criticisms for its abrupt plan to discontinue its Hikvision Online service, with 3 core functions to be removed on Dec...
No One Should Ever Use Simplisafe on Dec 12, 2016
Simplisafe, the upstart DIY intrusion alarm system, is increasingly Public Enemy Number One in the alarm business. Recently, Security Sales ran an...
China Hot For Intelligent Video on Oct 27, 2016
The clear top theme at the 2016 Security China show has been intelligent video. This is a big shift from past years, and China's historical focus...

Most Recent Industry Reports

Axis Camera Vulnerabilities From Google Researcher Analyzed on Mar 23, 2017
A Google security researcher has reported 6 vulnerabilities for Axis cameras, affecting multiple models and firmware versions. In this report, we...
OpenEye Takes Aim At Exacq on Mar 23, 2017
First Milestone targeted Exacq with a takeover offer, and now OpenEye is gunning for them with an offer to swap out Exacq for their cloud-managed...
Lock Keyways For Access Control Guide on Mar 23, 2017
Lock keyways can be the difference between a lock working or not. Understanding keyways is important for access control. Indeed, a member recently...
Broken Browser Support for Video Surveillance on Mar 22, 2017
Modern web browsers have left the security industry behind. Current Chrome, Firefox, and Microsoft Edge browsers do not support NPAPI plugins,...
ADI Favorability Results on Mar 22, 2017
150 North American integrators provided feedback on 6 distributors, and why they do (or do not do) business with ADI. ADI is clearly a big name in...
1 Million Dahua Devices Exposed To Backdoor on Mar 22, 2017
Statistics show that 1 million Dahua devices are publicly exposed and vulnerable to the Dahua backdoor. Despite this, Dahua has downplayed the...
Hikvision Hires Crisis Communication Writer on Mar 21, 2017
Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing. 'Crisis...
Glass Break Sensor Tutorial on Mar 21, 2017
Burglars often break glass windows to get into a house. Using glass break detectors in conjunction with alarm contacts is a good way to protect the...
Unikey Smart Phone Access Control Platform on Mar 21, 2017
More and more people carry smart phones. Many think this could replace the conventional key or card for access control. However, using a phone...
Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact