At ASIS, Sponsors Get Top Billing

By: John Honovich, Published on Sep 13, 2012

At ASIS, sponsors get top billing. Literally. The organization that makes $10+ million each year from manufacturer sponsors now readily admits this in its own publication:

top billing

ASIS emphasizes how manufacturers sponsoring keys, maps, head rests, pens, etc. "help make this week an enjoyable, affordable and memorable." Those who spend more get prioritized attention and recognition throughout the show.

Serious Sponsor Spending

ASIS gets huge amounts of money from sponsors. Their own Sponsor Opportunities Guide spells it out:

  • Lanyards - $30,000 (thanks Tyco)
  • Maps - $16,500
  • Aisle Signs - $50,000
  • Sun Block - $3,000
  • Charging Stations - $10,000

These are just a sample of the dozens of 'opportunities' available. Of course, it does not include the millions spent by exhibitors for their booths.

Conflicts with ASIS's Mission

However, this conflicts with ASIS's supposed mission which is "dedicated to increasing the effectiveness and productivity of security professionals." Sponsorships detract, rather than help, serve this goal.

ASIS security technology training is quite rudimentary and the exhibits are more carnival than education. This is no accident as it helps serves the interest of sponors (almost all of whom are technology vendors) who want the freedom to sell, rather than the constraints of criticism and correction of what really works for security managers.

Imagine if ASIS really strived to make the exhibits dedicated to increasing security professional's effectiveness and productivity. They could easily do so much more to cut through the hype, provide real recommendations and assistance in what to focus on and what to avoid. Alas, ASIS members are left on their own to figure out this ever changing maze of technology. And yet ASIS is making big money and sponsors are getting top billing.

[Update: ASIS Financials Investigated.]

Comments : PRO Members only. Login. or Join.

Related Reports

LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Bastille Cell Phone Tracking Profile on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance? Bastille is a US startup which tracks people by their cellphone or...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...

Most Recent Industry Reports

Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...
LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact