ASIS 2012 Bad Traffic, Good Products

By: IPVM Team, Published on Sep 09, 2012

The security industry is not showing much love to the City of Brotherly Love. A small show floor hosted clearly lighter traffic than recent past events with many exhibitors gossiping or checking their phones, despite quite a number of products with good potential to improve the security market.

Here's the show floor Monday, ~15 minutes after opening and fairly representative of the day:

Especially after the robust traffic at ISC West 2012, this was quite surprising and, needless to say, disappointing to exhibitors.

Smaller Show Floor

This feels like the smallest ASIS (or ISC West) show floor in the past decade. While the floor has ~42 rows (similar to the past few years), each row is fairly short, notably shorter than other shows.  

--

One can fairly easily see and walk the floor, which is good for attendee's feet but not as a signal for the industry. 

Smaller Vendors Missing?

While almost all the big brands are attending in their regular size booths, surprisingly few smaller vendors are here. Where past shows had hundreds of 10 x 10 booths, this show seems to be significantly less. From speaking with exhibitors, the high cost of attending (including fees for setup) might have contributed. Also, this might reflect the state of the economy as fringe or small companies cannot justify the expense.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

How to Pack the Booths

The copter booth was 'flea market full' as one attendee remarked:

--

Also, later in day when the drinks where brought out, the booze booths were packed:

If attendance continues like this, there will be a lot of drinking Tuesday night and perhaps a record hungover manufacturers. However, we expect Tuesday to be much stronger than Monday as more commuters and those avoiding traveling on the weekend come in.

Innovation Improved

The biggest positive we see is a variety of fairly innovative, though niche new products. Not since megapixel swept the industry in 2009-2010 have we seen such a significant number of high potential products. However, unlike megapixel this will not shift the entire industry but it could improve many applications. Review our new products directory.

Microsoft's PSIM

Microsoft is at the show, showing off its PSIM. This is the first time we can recall them marketing a product directly at the physical security industry:

--

This has been getting significant attention recently because of the NYC announcement.

Proximex Big Booth

ADT appears to be throwing money behind Proximex as it has the biggest booth it probably ever had:

--

Cisco's Big Big Booth

Most physical security managers probably either don't care about Cisco (or fear them) but nonetheless the IT giant is here with a big booth and another go at the market.

--

Megaballs from Arecont

Arecont is showing a small form factor, awkwardly named MegaBall that looks like a circular cube camera. Its aesthetics improves when mounted in a minidome shell.

--

Crazy Face Recognition Claims

The front-runner for most irresponsible claims at the show is Iomniscient who is marketing "Face Recognition in a Crowd".

--

The claim about "22 pixels between the eyes" is shocking. We've never seen any vendor claim less than 35 pixels and that is pushing it. Dropping to 22 pixels and maintaining any level of accuracy is nearly unbelievable.

Reebok

Reebok has a booth. I am not sure what to say but I thought you'd find it interesting or at least strange:

--

March / Infinova

March is clearly maintaining its branding in the US with merely a small added tag listing it as ‘An Infinova Company'.

Patent Marketing from VMS Company

Also ran VMS provider, JDS is marketing its patent 8,185,964 on its banner.

--

We've never seen patent numbers advertised in a booth before. How strange.

But could they become the OV of VMS? See their patent on VMS in general.

CAST Lighting

The company behind one of the most interesting new offerings, low voltage, LED add-on perimeter lighting is showing a series of interesting lighting form factors:

Tyco's Improved Advertising

At ISC West, Tyco's RMR junkies and IP warriors terrorized playgrounds, caused laughter and confusion among attendees. This time, Tyco has gone for the more conventional tagline ‘We're All In' that appears to emphasize their broad product portfolio.

Unfortunately, a dozen mediocre product lines do not equal a few really exceptional ones.

Comments : Members only. Login. or Join.

Related Reports

ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London police, but this time the system was thwarted by technical problems and...
ASIS 2017 Cuts Day 3 Exhibits to 3 Hours on Jun 14, 2017
The 3rd day of major trade shows are always the worst attended. And with shows with poor traffic, like ASIS over the past few years, day 3 has...
Vivotek Favorability Results 2017 on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
NRF 2017 Exhibits Traffic Weak on Jun 28, 2017
The 'retail apocalypse' is not sparing the security industry. The National Retail Federation's Protect 2017's exhibit traffic is weak, notably...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
Axis Launches ~$100 HD Camera on Apr 11, 2018
Chinese manufacturers, led by Hikvision, have come to dominate the low end of the Western market, driven by ~$100 cameras. While Axis has...
Honeywell Crowdfunding Bombs on Nov 08, 2017
100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell. ~200 backers and ~$67,000 in funding in a week. That's Honeywell...
ASIS GSX 2018 Mixed Manufacturer Reviews With Declining Overall Attendance on Oct 02, 2018
ASIS GSX 2018 show drew 9% fewer total registrants, however, it gained 15% more paid registrations, according to ASIS. In this note, we look...

Most Recent Industry Reports

Avigilon ACC Cloud Tested on Jul 08, 2020
Avigilon merged Blue and ACC, adding VSaaS features to its on-premise VMS, offering remote video and health monitoring that was previously limited...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020, with Congress members and activists speaking out against it while video...
Sperry West / Alibaba Tablet Temperature Measurement Tested on Jul 07, 2020
In April, we ordered a ~$500 temperature tablet from Alibaba. We set it to the side while doing 18 other temperature screening tests but, after...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a 145-page eBook. Designed for managers, salespeople, and engineers new...
Startup Duranc Presents AI VSaaS on Jul 06, 2020
Duranc presented its system at the May 2020 IPVM Startups show. A 30-minute video from Duranc including IPVM Q&A Background on the...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal schooling. However, one person, Blake Urmos, the Founder of Low Voltage...
The Next Hot Fever Detection Trend - $100 Wall-Mounted Units on Jul 06, 2020
The first wave of the booming fever detecting market was $10,000+ cameras, now interest for ~$2,000 tablets is high and the next big thing may be...
Cisco Meraki Unlocks IP Cameras With RTSP Tested on Jul 06, 2020
Meraki opened up its cameras to 3rd party NVRs/VMSes by offering RTSP streaming because of "the need to solve a business problem". We tested...