ASIS 2012 Bad Traffic, Good Products

By: IPVM Team, Published on Sep 09, 2012

The security industry is not showing much love to the City of Brotherly Love. A small show floor hosted clearly lighter traffic than recent past events with many exhibitors gossiping or checking their phones, despite quite a number of products with good potential to improve the security market.

Here's the show floor Monday, ~15 minutes after opening and fairly representative of the day:

Especially after the robust traffic at ISC West 2012, this was quite surprising and, needless to say, disappointing to exhibitors.

Smaller Show Floor

This feels like the smallest ASIS (or ISC West) show floor in the past decade. While the floor has ~42 rows (similar to the past few years), each row is fairly short, notably shorter than other shows.

--

One can fairly easily see and walk the floor, which is good for attendee's feet but not as a signal for the industry.

Smaller Vendors Missing?

While almost all the big brands are attending in their regular size booths, surprisingly few smaller vendors are here. Where past shows had hundreds of 10 x 10 booths, this show seems to be significantly less. From speaking with exhibitors, the high cost of attending (including fees for setup) might have contributed. Also, this might reflect the state of the economy as fringe or small companies cannot justify the expense.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

How to Pack the Booths

The copter booth was 'flea market full' as one attendee remarked:

--

Also, later in day when the drinks where brought out, the booze booths were packed:

If attendance continues like this, there will be a lot of drinking Tuesday night and perhaps a record hungover manufacturers. However, we expect Tuesday to be much stronger than Monday as more commuters and those avoiding traveling on the weekend come in.

Innovation Improved

The biggest positive we see is a variety of fairly innovative, though niche new products. Not since megapixel swept the industry in 2009-2010 have we seen such a significant number of high potential products. However, unlike megapixel this will not shift the entire industry but it could improve many applications. Review our new products directory.

Microsoft's PSIM

Microsoft is at the show, showing off its PSIM. This is the first time we can recall them marketing a product directly at the physical security industry:

--

This has been getting significant attention recently because of the NYC announcement.

Proximex Big Booth

ADT appears to be throwing money behind Proximex as it has the biggest booth it probably ever had:

--

Cisco's Big Big Booth

Most physical security managers probably either don't care about Cisco (or fear them) but nonetheless the IT giant is here with a big booth and another go at the market.

--

Megaballs from Arecont

Arecont is showing a small form factor, awkwardly named MegaBall that looks like a circular cube camera. Its aesthetics improves when mounted in a minidome shell.

--

Crazy Face Recognition Claims

The front-runner for most irresponsible claims at the show is Iomniscient who is marketing "Face Recognition in a Crowd".

--

The claim about "22 pixels between the eyes" is shocking. We've never seen any vendor claim less than 35 pixels and that is pushing it. Dropping to 22 pixels and maintaining any level of accuracy is nearly unbelievable.

Reebok

Reebok has a booth. I am not sure what to say but I thought you'd find it interesting or at least strange:

--

March / Infinova

March is clearly maintaining its branding in the US with merely a small added tag listing it as ‘An Infinova Company'.

Patent Marketing from VMS Company

Also ran VMS provider, JDS is marketing its patent 8,185,964 on its banner.

--

We've never seen patent numbers advertised in a booth before. How strange.

But could they become the OV of VMS? See their patent on VMS in general.

CAST Lighting

The company behind one of the most interesting new offerings, low voltage, LED add-on perimeter lighting is showing a series of interesting lighting form factors:

Tyco's Improved Advertising

At ISC West, Tyco's RMR junkies and IP warriors terrorized playgrounds, caused laughter and confusion among attendees. This time, Tyco has gone for the more conventional tagline ‘We're All In' that appears to emphasize their broad product portfolio.

Unfortunately, a dozen mediocre product lines do not equal a few really exceptional ones.

Comments : PRO Members only. Login. or Join.

Related Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 15, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Network Optix / Hanwha Cloud Access Tested on Jul 02, 2019
Remote cloud access is becoming a bigger differentiator, as cybersecurity issues underscore the problems of port forwarding and many integrators...
FLIR Saros Visible / Thermal Analytic Camera Tested on Jun 26, 2019
FLIR's Saros claims "accurate, actionable alerts" with a combination of 1080p visible and dual thermal sensors along with IR and white light...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact