ASIS Dumps 'ASIS' For Show, Now GSX

Author: John Honovich, Published on Dec 06, 2017

After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'.

This is a classic marketing mistake. For a show struggling for years, this only makes things worse.

In this note, we examine the issues, compare to a historic event error and who gains from this.

***** **+ *****,**** ** ******* *** ********* **** ******* ********* ** **** '***'.

**** ** * ******* ********* *******. *** * **** ********** for *****, **** **** ***** ****** *****.

** **** ****, ** ******* *** ******, ******* ** * historic ***** ***** *** *** ***** **** ****.

[***************]

New ****

*** *** **** / ******* ** ***, *** *** '****** Security ********', *** ** ** ******** **** *** ******** ******** industry *****,***. **** ******** *** *** **** ******:

**** **** ******** *** *******'* ********** ** ***** *** **** spectrum ** ********—***** *** *********** ******** ************* **** *** *********

Update *** ****: ***.*** ******* ** ****

*** *** ********** ******* ** **,***.***, *** ** *** ************ ***** ********** ** ****, ** the ********* ** *** ******** *****:

Acronym ******* **********

*** ******* ** ** ******* ** **********. *** ********,**** ********** ***** ****** ******** ******* ** ********** ********. ** **** ******* ** just ********** ********? ********* ***. **** **** **** ***-********* ****** participate? ** ****** ***.

Value ** * *****

*** **** *****, *** *** **********, *** *****. ** ** clearly **** ***** ** *** ******** *** **** ******* **, especially ***** ****** ******** ********. ***, *** **** **** *** had *** ******** **** *** **** *** ***** *** ** certainly **** *** ****** *** ******* ******** *** *********** **** has.

*** ** * ****, *** ******* ** ** *** *** because ** *** ***** **. ******** *** ********* ************:

******** *** #*: * ** ***** ** ***!

******** *** #*: ***?

***, ** ********, *** ************ ** ******** **** ****:

******** *** #*: ****** * ** ** ***?

******** *** #*: ****'* ****? ***** ***** ** **.

*** **** ***** ** ***** ******** ** *******, ******. ********* to *** ***** ** ***** ** ** **** ******* **** people *** ****** ** *** ***** ** ** ****** ******* or *************, *** *******, ********** *******.

ISC '*********' *****

**** ** *** *** ***** **** * ********** ***** ********* itself. ** ****, *** **** ********* ****** *** *********, ***** facing ******** **********. ** ****, **** ******* *** **** **** to *** ****, ***** *** ****** ****** ******** ******. ***, in ******** ** ***, **** ** ***** **** ***** ***** in *** ****, *** *********** ** ******* *******.

Boost *** *** ****

*** **** ********** *** *** ****** (*** *** *** ****) must ** *****. *** **** *** **** ******* ***** ***** to *** ****'* ****, *** *****, **** ******* ** ******* at *** **** ****. *** *********** ** ** **** ****** just ***** ** ***** * ****** ******* (*** **** ***** 2018,******* ********* ****) *** **** ********* *** **** ***** ***** ISC **** *** ***** ************* **** ****.

ASIS *** ********** ****

** *** **** * *****, **** *** ** ****** ******** new ********** **** *** *** **** ********** ***** ****** *******. This ********* ** ** ********** *** *** ** ***** ** grasp *** ******** ***** ** *** *****'* ***** *** *** risk ** ******** ****** *** ** ***** **** ********* **** than **** ** *** ************'* *******.

Improve *** *****, ******* *** *****

**** *** ******* ****** ****** ** ********* *** ***** ******. Then *** **** ***** ***** **** ********* ******* ** **** of ***** *** ******** ***** *******. ** ****** **** ** drop *** *** **-***** ****** ****** **** *****.

Poll / ****

Comments (38)

*** **** ****** ****** ***** ******* ** "******" *** ****** ********** **********?

* ***’* **** *** *** ******* ******** *********** ***’* **** to **** *** *** ** *** *** ***, *** ** seems ********** ** *** ******** ** *******.

* ********** *** * **** ******** ********, *** **** **** mad **** * **** ** ****.

***** ***, "***-*!"

*** ******* ** ** ******* ** **********.

****.

**** / ** ***** ******** *** ********* **** **** ** **********, *** **** *****, nor **** *** ******.

*** **** ******* *** ******* ***** ***** ** ******* *** changing *****, ** ***** *** *** ** **** ***** :)

****,

***** ******** ... ***, **** ********* ******* ...

**** ****** **** **** ** “** **” ;)

*** ***** = **/**

***, * **** **. **** **** *** ** *** ******* anyways *****? ******* **** *** ******* ** ***** ****. ** I **** ***** ***** ** **** *** **** ***** ***** of *** *** *** ***** ***** **** **** ****** ******, GSX ********** ****** ******. **** ** ********* ** ********, ** we **** ** "*** **" ** "*** **".

*** **** ***** ***** ** **** *** **** ***** ***** of *** *** *** ***** ***** **** **** ****** ******, GSX ********** ****** ******. [******** *****]

*** **** ** ****** ***** ***** ******** *************. ** * 60+ ****-*** ************ ******** **,*** ** ** ****** ******, **** do *** **** **** ***********.**'* ****** ** **** * ***** ***** **** * ********** unknown *** ****** **'* "****** *********" ** "*****", ***.

* *****. ** ******* *** * **** ** *** *** entrants ** *** **** *** ***** **** ** **** **** heard ** ****, * ***** ** ******* ** **** *** results. ***** **** *** ***** *** ********* ******

** *** **** **** ** *** ******** ******** *** **** than * **** ** **, *** *** ** * ******** to ****** ** ***** ***** *** ******, *** **** ***** of ****. ***** **** ********** ** ** *** ** ****, bad, ** *******, *** *** ** ***** ***** ** **** (the ************, *** *** ***** ****).

********* ********, ** ******** ** ** ****** ****** ** ***** on *** ** ******** ****** (***** ***********, ******** ****, ***.) than ** ***** **** *******. *******, ********* ******** ** ***-***** rebranding ********** ******* ***** **** *** *****, ** ***** ***** out ****** (******** -> *******, ******* ****** -> ******, ******* -> *******, ** ****** -> ***).

******* ******** **** ******* **** ***** * ******** *** **** some *********** ************** *** ******** ** *** ********, ******** ** global *******, ** ******* ****** **** *** **** ***** ** strength. (***** ******** ******** *** "********" ****, ***** ******** ******** LG). ** **** ** ***** *****, **** ********* ** *** prior ****/***** ** **** *** **********.

**** ****** ** ***** * ***** **** ***** ***** "***", and ****** ** ** ***** ** ** ******** ***** "***", does *** **** *** ******* ** * ***** **** ** signs ** ********. ** ***** *** ********* **** *** "***" part, ****** **** ******** **** ** **** ***** *** ****.

**** **** ** **** *** *** *****.

****, ****** ******* ** * * * * **** ***** upon *** ** *** ********* ** ** ** *******, ****** ACE **, *** **, ** ** ** *** ***** ******** form. * * * * **** ****** ** ******* *** never ** ********** ** ** *******! ***! (** **** **** of ****** ** ******** *** ****???)

**** ** *** *** **** *** ******** *****. ******* ********** *** ****:

*****’* ******* ********, **** **,*** ******, ** ******* *** ***** name **** ***-**** ****** ** **** ******* ***.

** ******, ***-****'* **** ** *** **** ******* *** ******* then ********** ******** **.

...***-**** ****** ** **** ******* ***...

****** **** * ******** **-***********.

**** *** *********** ** **** ********* ** *** ********* ** offering ***** *** **********, *.*. ****** ** ****-**...

********** ** ****, **** ******* ********** *** *** *********, ********** are ********** ******* ****** ** **** ** **** ****...

*'** *** ** ****, ***'* ****** *** **** *** **** exhibitor *** ****** ******* *** **** ** ******. ******* ** can ****** * ***** *** ****** **** ********** *** ********* who **** *** **** *** ****.

**** **** **** ***** ******

* ***** **** ****** ** **** ******** **** *** **** heard ** **** **** ** *** ***'* ****** ** * chapter ** ** ** *** **** ** ***. *** ****** knows ***** ****** * **** ** **. **** **** **** on ***** ****. **** (***) *** **** ****** ** *** mixed **** *** ***** ** ******* ****.....

****** **** **** *** **** ******** **** *** ********* ******.

**** ******** *** *** **** ******:

**** **** ******** *** *******'* ********** ** ***** *** **** spectrum ** ********—***** *** *********** ******** ************* **** *** *********...

******* ****** ** *** *******************: **** ****** ****** ******** **** *** * ** **** changed **** *********** ** ***********?

** ***** ********* ****:

*******************************

** ****

*****************************

***************************

**** **** **. ***** **** *** *** **. ***** ***** Association ****** ** ** ** * ***** ***** **** ******* of ***** *** *** ***** * ***** *****. **** *** called *** *** **** *** ******* ******** ****. * *** gsxexpo.com.

* **** **** *** ***** ******** *** ********** *** *****/********.

* **** *** **** ****** *******.*** -*** ***** ******:

****** *** ****? *********?! **** ********* ********** ****** **** **** brilliant **********?

** ***** ** **** **** ******** *** **** ***** ******** "ASIS/GSX" *** * ****** *****, *** **** ********** **** *** acronym **** ********.

**** **** *******/*******/******.

**** **** *******/*******/******.

*********** ********** ** ***** **. ***** ****** **** ***** *** a ***** *********** (******* ** ******) ****** **** ******* **** drove *** **** ******. **** **** *** **** **** ****** / ************.

**** ****. * *** **** *********** *** ********* *** ******** affect **** **** ******* *** *****.

********* ******* ***** ****, *'* ******** ** ***** **** **** Joseph ** ***.

********* ********** ***'* **** ** ** ******'* **** ******* *****.

* ***** *** ****** **** ****** **** **** *********** "**** GSX"... **** **** **** **** *** ****.

* **** ***** **** *** **** **** *****'* **** ** change ** ***** ** **** * **** ******** ** ******* instead **** ****** ** ******* *** **** **** ***** ******** professional ** ********. **** ** ********** ** **** ** **** the ******* ********** ******* *** "*** *****" ******* ** **** forward *** ** ***********. **'* *********** ** *** *** *****. I ******* *** ******* **** **** **** ** *******.

*'* ******* ** **** ******* *** ** *** ****'* *** RVP ********* *** **** ******. *, *** ***(** * ******* ARVP), *** *** *********.

** ***** ** ******, *'* ********* ** ** ** *** Trade **** ******** ***** ** ****.

**** ********! **!

**** ********* **** ****, ****** **** ************ **** ** ******* buying * ***** ******* *******.

* ** *** ***** ** **** ** *** **** ****** is *** *****. **** ** *** *** ** ***** ***** 80s, *** *** * ******** ************ ****** ************. **** **** off *** ******* *** ******* ** ** *******. *** *** a ***** ******* **** ********* **** ***********. *** *** ******* recognized **** *** **** ** * ******* ** ********. ** the **** *** **** **** *******, *** *** *** **** uninformed ******** ****** **** *** *** **** *** *** ***** things **** **** ********. **** ******** **** **** * ******, but ** ***** ****, *** **** ******* *** ******* *****; that **, ***** **** ****’*, *** ***, ****** *** **** of ** ***-****** **** *** ****!

**** *** *** ******** ************** *** ******** ** **** *********** over *** *******, * **** ***** **** ****** ***** *** serious ********** ******** **** ******* ***. *** * ***’* *** ASIS/GSX ****** *** ***** ** *** ********* ***** ** **** that ***.

* **** ***** **** ****** ***** *** ******* ********** ******** that ******* ***.

** **********, ****** -> ******

** *** *****, ***** ***** *** ****** ** *** **** Enough. *****, **'* **** ****** *** * ** ******* ******.

*** ** **** **** **** *** ********** ** **** *******, but ***** ********** *** ******** ***** *** *** ******* *** CEO, ***** ***********.

*** ** * ****, *** ******* ** ** *** *** because ** *** ***** **. ******** *** ********* ************:

******** *** #*: * ** ***** ** ***!

******** *** #*: ***** ***** ** **, *** ** **** beats ***** ** ****!

* **** *** *** ****. * ***** ***** **** *** more *********** **** *** *** *** ******* *** ****** ******** Expo ** **** ********** *********** *** *** ***** **** ******** Society *** ********** ********. * ***** **** **** *** -- or ****** -- *** **** ** ********* ** **** *********** by ***** **** ***** ***** *** ** **** **** *****. U-3's ******* ** ******/****** ** ** ******. ** ****** ** home....The *** ******* ****** ** ******* (******).

** ****** ** * * * * ******** ***. * S * * ** ***** * * * * *** GSX ********** **** **** *** ****** ** ** ** *** EXPO. ***** *** ***** *** **** *** ***** ** * S * * ** ***, **** *** *******.

Update *** ****: ***.*** ******* ** ****

*** *** ********** ******* ** **,***.***, *** ** *** ************ ***** ********** ** ****, ** the ********* ** *** ******** *****:

Lots ** ****** ******

**** ************* ** *** **** ** ****** ******, ********** *** ones - ***** *** (**) ** * ** ****** *********, which ** ***** ******** (********** ******** ** *** ****), **** the******* **** *********:

*** ***** ****** *** ***** *********, **** **** **** ******.

********* *** ******** ******* *** **** ** ***** ****** *** include *********, *******, **** (*** ************ *** *** *** ******** booths).

****, ** ***** *** *****, ****, ********* *** ***** *** only * ***** ***** *** ***** (*** *** * ***** both ** *** ****). ****, ** ****, ** *******, ** Pivot3, ** *********, ** ********

** *** ******** ****, ***** *** * ** * ** booth ***** **... ****.

**'* ***** * ****** ****, *** ********* **** ******* **** booked ***** ***** ** ***, ** ****** **** **** * flood ** ***** ************* ** **** ****, **'* ***** ** be ** ***** *** ****, **** *** ******* *** ************** (i.e., ** '***' *** ************* *** ***** ** ** ** ISC **** ** ***** ** *****, *** ** ***** ** wait *** **** ** *********). ** ** *****, * ********** the ********** *** ******** ******** (**** ** ******* *************) *** for *********** *** *******, ****'* ** *****.

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