ADT Under Attack

Author: John Honovich, Published on Nov 24, 2012

Security behemoth ADT is struggling to make the transition to social media and a world where customers can freely and publicly say what they actually think about the company. In this note, we contrast ADT's approach to social media versus the massive number of criticisms leveled against the company by social media users.

ADT's Approach

*** *** **** *** *** "****** ***** ***** ** ***", ** **********, ** *** ********, ******** ** *** *** of *** ********.

  • *** ***** ****** ***** ******** ****** *** "**** ** ***** their ******* *** ***" *** **** **** "****** ******* *** encourage ************ ******** *** **********"
  • *******, *** "******** *** ***** ... ** ******, ******, **** or ********* ***** *** **** ******* ** *** ****** ** see ***, *** ** **** ****** *** **** ******* **** we ****, ** *** **** **********, ** ** ************* ** offensive."
  • ********, ** *** **** ******** ** '***'* ****** ***** ********', "you ***** *** * ***-*********, *******-****, *********, ***********, *** ***** sub-licensable ***** ** (*) ***, *********, ******, *****, *******, *********, transmit, ****** ********** ***** ****, **********, ******** *** ******** ******* and ******* **** **** ******* *** ********** ******** ********** *** world ** *** ***** *** ***** ** ********* *********"

*********, ** *** *** ********* **** ** *** **** **** can ****** ** *** ** *** *** ********* **** ** like, **** *** **** ** **** * ********* ******** *** themselves.

ADT's ******** **********

*** *** *** ***** ********** ** *** ******** ******* * know. ***, **** *** *** ******* ** *** ** *** the ***** ** *** **** ******* **** ** *** *** of ********** ** ***** ****. **'* ********** ****** ** **** security ****** *** **** **** ******** *********** **** *** *** genuine ******** *** ****.

****** ***** ** * ****** *** ********* **** *** ***********. In *** *** ****, ********* ***** ******* ***** *********** *** paper **** ** **** ********* ********* ************. *****, **** ** becoming **********.

**** *** **** ****** *** ******* ** ***, *** ******* are ******** *** ******** *** ***:

  • *********** *** *** ******* *****'* ****** ******** ************* ******** **** ** '******', '************ ***', '*** *****', '**********' and ***** *** **** **** *** ***** ******* ** *******.
  • *** ******** *****, ** *******, ******* **** * *** ** * *****.
  • *** ************ **********, ** *******, ******* **** *.* *** ** * *****.
  • ***'* *** ********* ** *** **** **** *** *******. ***********, *** ********* **** *** ******* **** *.* *** ** 5 ***** *** ***** *** * **% ******** ******.

****** ***** **** **** *** **** ****** *** *** ***********. While *** *** *** ** *** ****** ***** '********' ** place, *** **** ***** **** **** **** *** ****** **** of ******** ****** **** ** *** *** ** ******* *** quality ** *** ******** *** ********.

ADT ** ********

*** ** ****** ******** ** ***** ******** ****. ****'* ** *******:

adt fail

*** ****'* ******* ***, **** *** *** ******** ********:

adt

*** ******* *** **** *** *** ******** *** **** ***:

more complaints

*** **** **** ******** ******* ****** ********** ********* ** ********** on ***** ******** **** *** *** ***** ****** ** ********. If *** **** * ******* **** *** ********, ******* ** on ******** ***** **** *** **** *** ** (********) *** a **********.

Comparison ** ******

***'* ****** ***** ********** *** *** ***** **** **** **** maligned ******.******'* ******** ******* ** *** ****** ** ***** ***, **** ***********, *** fewer ********** **** *********.

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