ADT Promotes Cisco and Analytics

By John Honovich, Published Sep 12, 2009, 08:00pm EDT

North America's largest system integrator has announced its key manufacturer promotions for ASIS, leading with Cisco's video surveillance offering and also highliting analytic vendors MATE [link no longer available] and ClickIt (DVR with built in analytics).

ADT has been on a recent marketing campaign trying to prove that it they are a true systems integrator rather than their historical reputation as an alarm installer/monitoring provider.

Interesting, just last month, SSI reported that ADT was negative on video analytics [link no longer available] citing a comment by ADT's VP of Technology that video analytics, "technology is still not yet mature and reliable enough for widespread use in security".

I am surprised that their is no mention of megapixel cameras - clearly the hottest segment of the marketplace. This may not be so good for ADT but to the benefit of their many smaller competitors.

[Update: ADT promoting Cisco has obviously turned out to be a bad move as Cisco continues to struggle to find its positioning in the market.]

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