ADT Promotes Cisco and Analytics

Author: John Honovich, Published on Sep 12, 2009

North America's largest system integrator has announced its key manufacturer promotions for ASIS, leading with Cisco's video surveillance offering and also highliting analytic vendors MATE and ClickIt (DVR with built in analytics).

ADT has been on a recent marketing campaign trying to prove that it they are a true systems integrator rather than their historical reputation as an alarm installer/monitoring provider.

Interesting, just last month, SSI reported that ADT was negative on video analytics citing a comment by ADT's VP of Technology that video analytics, "technology is still not yet mature and reliable enough for widespread use in security".

I am surprised that their is no mention of megapixel cameras - clearly the hottest segment of the marketplace. This may not be so good for ADT but to the benefit of their many smaller competitors.

[Update: ADT promoting Cisco has obviously turned out to be a bad move as Cisco continues to struggle to find its positioning in the market.]

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