ADT Promotes DIFY - "Do It For You"

Author: Dan Gelinas, Published on Nov 30, 2018

"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary.

But why do it yourself when you can have someone "Do It For You" (DIFY)?

If ADT has its way, DIFY may become just as common a term.

In this post, we examine:

  • ADT's new marketing campaign
  • Point of the spots
  • Possibility for the campaign
  • Commentary from SIA
  • Challenges for DIFY

"** ** ********" (***) ** * ******* ********** *** *** become **** * ****** **** **** ***** **** **** *** ********* ******* **********.

*** *** ** ** ******** **** *** *** **** ******* "Do ** *** ***" (****)?

** *** *** *** ***, **** *** ****** **** ** common * ****.

** **** ****, ** *******:

  • ***'* *** ********* ********
  • ***** ** *** *****
  • *********** *** *** ********
  • ********** **** ***
  • ********** *** ****

[***************]

Campaign ********

*** * ****** ******* ****** ***** ******** *** ************ ****** defensive ******* **** ***** *** *** *** **** *****, **. attempting ** ***-** **** ***** **** *** "*****," "*********" ******** of ***** *****- **************-******** *** ********* ***** **** ********* **** ADT. **** * ** *** ********** **** *******:

*** ***** *** *** **** ************ (**** * ********* **** * ******), ** ***** *** ****** ****** ** *** *** ******-*********, seeing *** *** *** *** ****** ** *** ***** ***** remotely ********* ******** **** ******* **** ***** *** ** *** in *** ***** (*** ****** ******* ***** ******** ** ** would ******* ****-****** **** ********* **** ******), ********* *** **********, activating *** **********, ******* ****** ** *** ***, *** ******* loud *** ******** *****.

********* *** ******* ** **** *****, **.'* *-***** ******** ****** **** *******,* ******** ** *********, **** ******** *****, *** ********* *** ******* "*** *** ** ** *** you."

No ******* ***

**** ***** **** *** ***** *** ***** ** *** **** the ******* ***** ****** **** ***, *** *** **** ** was *** ******** ** ******* *** ******* *** *** ***** nor * ****** ********* *** ***** **** *** ********.

Possibility *** *** ********

*** **** *** *** **** ** ********** *** ****** ** doing ** ******* *** *** ***** * ************ *********. ** fact, ** ***** ************* *** *** ******** ******* ********** ***** on *** ******* ***** ********* ******* ******* ** ***** "************" botching * ******'* ***** ************ ** ******** ***** ** *****, and ******* *** *** ****** ***** ******* *******. *** ***** point ** **** **** *** ** *** "*** **** **** charlatan ****** ** * *** ******* * ****** ******** ****** for *** **** *** *** ***?

***'* *** **** ******** ***** ***** *** ****** ** ***** back.

** *** ****** **** *** *** ***** ************ ********* *** make **** * ****-***** ****, ** ***** **** *********** *** encourage ****** ** *** * ************.

**** ** ********* (********** **** ********) **** *********** ********** ** encourage *** ** * *** ** ******* ******** ************ ******* businesses. * ********* ******** *** ** ******** **** **** **** could **** ** ****** *** ****** ** ******* ***** ****** to **** ******* ** ** *** ****.

Commentary **** ***

*********** ******** *************** **** **** ***** *** *** ********:

**** ** * **** ******** *** **** *** ****** **** ADT. ** **** * **** *** ** ********** *** ***** provided ** ************** ********* *********** ******* ***** *** ********* ******** and **** ********** *********.

*** **** **** **** ************ ************ ******** ********* **** ** bring ***** ** *** *****:

*** ********* **** *** ********* ***** ***** ** ********* *** services *** ******* ** **** ***** *****, **** *********** *** more **********.

Challenges *** ****

************ *** *** **** ** *** ****, ****** ***'* ********** makes **** **** *****/**** **** *** **** ** ***** **********. He **** ****'* **?

**** *** *** *** ********* ***** ****** **** ** **** it * ********* ****? **** ***** ******** ********* ******* **** a ********* ******? ** ********* *** ********** *** *** ************ security ******** *** ***, ******* *** ***** ********, ** ***** a *****-******* ****** *******.

** ** ******** *** **** **** **** ** ****** ************* over * ****-**** ** ********* **.

Vote / ****

Comments (15)

* **** **. **'* ****** *** ********. **** ***********, ****'** trying*********.

************* ** ****** **** ********** ******** *** **** ** ***. If **** *****, **** *** **** ** *** *** ********* else. *** ********** * ***** **** ********* **** ******** ***** just *****'* ***** ** *** *********** ********* *******.

**** **** ***** "****". ** **** ****** ***** **** *** market ***** ** *** ** *** **** *******.

** **** ****** *** *** ********* *** **** ******* ****** to **** ** **** ******** ********,, *** ******** ****,, ******** vendors,, ****** ******** *********** *** *** ***** ****** **'* **** enough *** * *** ** ******. ** ***** ***** *** showing ** *** ********** ******, **** ***, *** *********** ***** and **'* ***** ** **. **** **** ****** *** ***********, it ***** *** ******.

*** ***** ****** **** *** ***** ** ******* ***!!. *******, DIFY ***** ****** **** *** ******* *** *** ************ *** things *** *** ******* *** ***** *** ********. ***** **** makes * ********** ******.

*** ** ********* ** **** **** * ****** ****** *******… little *** ** **********… **** ************ ** ****. *** **** commercial, ******** **** ****, **** *** **** ********… *** ******* the *****.

*** ** *** ******* **** **** ******* *** *****? ** anything ** ***** **** **** *** ****** ** ******** ***** technicians ****** ** **** *** ***** ********.

***** * *** *** **** ********…. ****** **** *****…* ****… this ******** “**********” ******* *** *****, *** ****.

****** *** ********* *** ** ** ‘**** ******* ‘... ****** check ***** *****! (*** ********) 🚑📉

**** ************ ****** *********

...******** **** ******* **** ***** *** ** *** ** *** house (*** ****** ******* ***** ******** ** ** ***** ******* life-safety **** ********* **** ******)

**** ***** ****** *** ** ***** ******** ****** ******* *, and ** ****** ********* “****” **** ***** * *******. *** this ******** “****-**” ******** ** **** *****, *** ******* *** just ** ***, *** *** ******** ******.

******, **** *** ***** ******** ******* ** ****** ** *********** claim, *** *** ******* ** **** ** *** ********** **** such * ******* ***** ** *******, *************** *** ** **** ********* **** ************’* *** *** ** ***** *** ****’* ***** ******* ** a ****** *******, **** ******* ** ***-*********** *********.

***** *** *** *** ****** **** *** **** *** *** brand (** *** ******** ** *******) ** ** **** ****:

*** *** ***** ********* **** ***** ******* **** *********?

******.

** *** ** ****** ** *** ********** ********** *** **** a "***** **** *** ********" *****. ** ****** ** **** to ******** **** ******* ** **** ******* **** ********* ** place *** *** **** **** *** ******* ** **** *********. Will **** *** ***** **** *** ** ***** **** ** the ***** ******** *** **** **** ** *** *******?

********** **********. **** **** *****/****** *** ******* ********* ** ******* a ******** *******?

** ********, *** *** ** ** **** ** *** ******* security ******** *** ****'* ********** **** *** ********** ** ******** Justice ********.

**** **** ***** ** * ** **** ********** ******** *** bought ** **** ***/**** *****? ** ** *** ** ** different **** *** **** ***** ********** ***** ********? *******, *** would ****** ***** ** *** ********* ** ******* ********** ** be * ******** ******* *** *** **** * ******** ******* this ***** ****** **** *** **** *** *****?

****** *** ***** ******* ******* ** ** ***** ** ***** own ****** **** **** ****** ******* *** ******* **** ** do.

****, *** *** ******* ****** ******** *** **** ** * homeowner *** *** **** **** *** *******. *******, ** ******* (in ********) ****** ** **** **** ******** ** **** *** a ****** *** *** **** ***'* ******* ***** **** **** they *** ********* *** ***.

** **** **** *** **** **** ** ***** **** *** background ****** *** * ***** ******* ********* ***** ************.

**** *** ******** *** ****** ********** ******** ******** **** ** registered **** *** ****. ** ***** ** ***** * ******** company ** ** *** **** ** **** ** "**-*****" ******** to **** ******* ** *** ****. ** ***** ** *** an "**-" ******, *** ***** ***** * ********** *****, *** company ***** ** ** ******* ******** ** * *******, ******* has ** ****** * "********** *******" ***** ******** ********/*************/***** ** experience ** *** *****.

**'* *** **** ** ***** * ******** ******* ** * lot ** ******. *** **** ***** * **** ** *** companies *** ********* **** *** ********** **** **** *** **** make **** **********. ** *** *** ******* ** * ******* or ****** ** ******** ******** **** *** **** *** *** go **:

*****://***.***.****.********.***/**********/*******/******/******/************/********/******.****

-**-

*****://***.***.****.********.***/**********/*******/******/******/**********************/******.****

** **** *** *** ** **** ****, **** *** *** operating *******.

** ****** **-****-** ****'* ** ******* * ****, *** **** special *********.

***** **** *** ******** *** ** ***** ** ****, **’** fix *** ** ** * ****.

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