ADI: Porn for Security Dealers

By: Brian Rhodes, Published on May 24, 2012

For every step forward, sometimes you take three or four steps back. That thought may come to mind of those championing gender equity in the security industry or at least trying to pull the market out of the stone ages.

In this video advertisement published to ADI Distribution's YouTube Channel [link no longer available], we are privy to a scene of clearly mistaken intentions:

Now, the viewer might presume the counter clerk to be a overweight chauvinist secretly on the prowl for illicit pornography. However, we are surprised to realize he simply is working himself up over the online inventory portal of racy security devices at ADI Global. The hard charging, moralistic boss stumbles in awkwardly midscene, but is himself relieved when it all proves to be a misunderstanding. We learn later that the website is so potent that the boss sneaks a quick after hours look for himself.

In all, the advertisement is at best, uncomfortable, and at worst, corny. Huge portions of the security industry are working to detach themselves from the 'stag party' reputation garnered in years past.

ADI wants to be viewed as a higher end establishment and clearly does not like its reputation as a trunk slammer supplier. However, just like a porn site, all it takes is a fixed jaw and a credit card to open an account. Unfortunately, videos like this do nothing to engender the sophisticated image that ADI is attempting to foster.

Alas, ADI seems a perfect match for the testosterone loaded 'Men of Monitronics'.

Comments : Members only. Login. or Join.

Related Reports

False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered...
Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked Images on Jul 24, 2020
Coronavirus faked marketing is regrettably commonplace right now but Anixter...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
Don't Be Fooled By Hot Water Bottle Fever Camera Demos on Aug 24, 2020
Fever camera salesmen like to fool buyers (and themselves) with hot water...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Verkada Salesman Falsely Alleges Competitor Bankruptcy on Jan 02, 2020
A Verkada salesman falsely told a large end-user that the user's VMS provider...
Axis Cracks Down On Illicit Channel Sales on Nov 01, 2019
Axis has stepped up efforts to crack down on illicit channel sales according...
Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM...
Verkada Speaks On Disrupting Security Sales Channel on Aug 28, 2020
Verkada's fast growth has taken the industry by storm and their enterprise...
US Issues Criminal Charges Against Aventura For Fraudulently Selling Hikvision And Other China Products on Nov 07, 2019
The US government has made an unprecedented move on the video surveillance...
Stop Blaming Your Employee, Wyze on Dec 30, 2019
Wyze management is at fault for its massive data leak, not its 'employee', as...
Wrong Dahua Australia Medical Device Approved on Jul 20, 2020
Dahua's body temperature system is now in Australia's medical device...

Recent Reports

FaceFirst Problems And Layoff on Oct 01, 2020
FaceFirst, a US company and one of the oldest ongoing facial recognition...
Ava / Vaion Releases Cloud Connected IP Cameras, Verkada Competitor on Oct 01, 2020
Ava (formerly Vaion) announced its new direct-to-cloud AVA Aware IP cameras...
Single Frame Gait Recognition From Michigan State and Osaka University Examined on Oct 01, 2020
Gait recognition has the potential for accurate identification at a distance,...
CDW Sells School District 36 Low-Res, No Blackbody Hikvision Fever Cameras With Federal Funds on Oct 01, 2020
Mega IT distributor CDW sold low-resolution Hikvision fever cameras with no...
Temperature Tablet Shootout - Dahua, Hikvision, ZKTeco, TVT + 5 More on Sep 30, 2020
Temperature tablets, aka terminal or stations, have emerged as a 'low-cost...
New Products Show Fall 2020 Concluded on Sep 30, 2020
IPVM's sixth online show has concluded. The first 2 days of recorded videos...
ButterflyMX Raises $35 Million on Sep 30, 2020
Startup ButterflyMX has raised $35 million for its smartphone based intercom...
Worst Access Control Manufacturers 2020 on Sep 30, 2020
200+ Integrators told IPVM "In the past year, what access control...
Access Control Levels and Schedules Tutorial on Sep 29, 2020
Configuring access levels and setting up schedules is central to maintaining...
Avigilon / Motorola VS Virtual ISC West on Sep 29, 2020
ISC West has historically been so dominant that no player would think of...
Dartmouth College Deploys K3 Temperature Screening on Sep 29, 2020
While Dartmouth College has a $6+ billion endowment, the College has bought...
Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...