3VR Stays Alive - Small [Debt] Funding Round

By: John Honovich, Published on Oct 07, 2013

A few months after significant layoffs, 3VR has raised $3.57 million USD from 14 investors, according to an SEC filing, extending the company's runway for the near future. [Update Nov 2013: an amended filing increased the total to $3.98 million]

3VR is one of the most well funded analytics company and a cautionary tale for others. Analytics, in general, continue to struggle in real world deployments, making it hard to justify their premium cost. Even the company's media blitz after the Boston Bombing did not do much to stave off layoffs for 15 staff members.

***'* **** ***** ** funding ******* ** ****. ********* ****** $** million **** *** *******, one ** *** ******* investments ******** ** * video ********* *******. ** total, ** *** ******** more **** $** *******.

****

*******, * *** ********** / ******* **** ** that *** ***** **** time *** ****, *** equity. **** ****, ** will **** ** ** paid ****, ********* ** the ***** ** *** time, *** ** **** not ****** **** **** can ** ** **** positive **** **** **** operations.

Employees *******

** ******** ** *******, a ****** ** ********* have ****, ********* *** CFO *** ***. ******, quite * *** **** to * ***** ************ startup***** *******, ******* ** ***'* founder. *******, ******** *** company********* **** ********** ***********.

** **** ******** *** the *******'* ********** *** marketing **********. ** **** update ** *** ***** are ********.

What **** **** **** *** ***?

** *** ******** ****, this ****** *** ** avoid * **** **** and ***** ** **** runway *** ** ******** acquisition, ***** ** ******* is ********** ** *** near ****, ** *** company ** *** ***** old *** ****** ** VCs *** ****** *****, rather **** ******* *** growth, *** ******* ********* private.

*** *** ***** ***** (maybe $** - $** million ***), *** *******/******* is **********. ** ** one ** *** *** VMSes **** ***** ********* deeply ********** ****** ***** application *** ******, ** advantage **** **** ****** grow ******* ********* ********** ******. ********, ** *** a **** ******** *** retail *** ******* ** well ** ******** ********* for ******** **** *****, which **** ******* **** year.

UPDATE ***. *

****** *****, ***'* ******* tenured *********** ******** ******* ** **** * position ** ****** ******** of ****** ************** *******, ***. ** had **** **** *** more **** **** *** a **** *****.

Sense ** ***** *******

*** *** ******** ***** sense ** ***** ** Twitter:

Comments (4)

Looks like they shipped him to Arecont Vision from asis.

Lol

Not sure if his situation has improved...

He lasted just 1 year and 4 months at Arecont. I am only updating this since we have finalized a post on 3VR's acquisition.

Can you say FIRESALE? Hope Identiv did their homework and know they bought a VMS that never made it and has struggled over the years.

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