3VR Raises $17 Million

Author: John Honovich, Published on Dec 20, 2010

In one of the largest VC investments ever for a video recorder/analytics company, 3VR announced a $17 Million investment (see filed SEC Form D). This follows an August 2009 $12 Million investment bringing the total raised to approximately $60 Million (since inception in 2002). During the last investment, 3VR was projecting total 2009 revenue of approximately $15 - $20 Million.

In a conversation, 3VR noted the following points on its new funding / positioning:

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* *** ******* ************:

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  • *********** *** *******'* **** ********* (******** $*** ******* ** ****), it ** ******** **** *** **** ** ******** ** ********/************ companies ** ***** ********* ********* **** ********* ********* *** **** difficulty ********** **** ******** *********.
  • ** ***** ****** *** ** ********* *********** ** ** ** or '***-***********' ******** ******** *** *** ****** ******* **** ****** valuation / *********.
  • ******** ** *** ****** **** *** ******* ********* ** *** video ************ ******, $** ******* ** ********** ** ***** ****. Maybe ********** ****** ************ ****** ** $*-$** *******, *** ****** *** ********* ** * *** ******* (********* on *** *** *******). ****** ****, ****** ** ***** ******** and **** *** '*******' ********* *** ********** $**-$** ******* ** revenue (*.*.,******* **********).

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