3VR Raises $17 Million

Author: John Honovich, Published on Dec 20, 2010

In one of the largest VC investments ever for a video recorder/analytics company, 3VR announced a $17 Million investment (see filed SEC Form D). This follows an August 2009 $12 Million investment bringing the total raised to approximately $60 Million (since inception in 2002). During the last investment, 3VR was projecting total 2009 revenue of approximately $15 - $20 Million.

In a conversation, 3VR noted the following points on its new funding / positioning:

  • *** ******* **** **** ***** *** ******* ****** **** *****. 3VR *** *** ******** * ******** ***** ****** *** ***** and ** ** *** ******** ** ********** ***** **** ***** public ***********.
  • ********** ***** ***** ******* **** ** *** **** ********* *** of *** *******. ******* ********** ************, *** **** **** ** expand ***** ******** *** ** *** ******** (**** ** **********, hospitality *** ******** **************). ************ *** ********* ******* ** ******* and ****** ** ***** *******.
  • **** *** *** *******, *** ** **** ** ********* **********/********* but ********* *** ** ******** ***** ** **********. **** ** in ******** ** ******* *********** *********** **** ** *** ******** 2010*********** **** *** *** ****.
  • *** ** ******* ** ****** *** *** ** ***** ********* as **** ****** / ******** *********** *********. ***** **** **** promoted **** *******, **'** *** ** *** *********** ***** ******** for **** **** ** ********.

* *** ******* ************:

  • ***** ***** *** * ******* ** ********* *** ***** *********/************ inside ***** *********/***, *****'* ** ***** *********** ********** (** ***** among **** ****** ************ *********). ***** *** ************ ******'* ***** on ******** **** (*******, *********, *****, ***.), ******** ** *** industry, ***'* ******** ** ***** **********. ***'* **** *********** ********* is ****** ********* ***** *** ***** ********* ****** ** ***** video *********.
  • *********** *** *******'* **** ********* (******** $*** ******* ** ****), it ** ******** **** *** **** ** ******** ** ********/************ companies ** ***** ********* ********* **** ********* ********* *** **** difficulty ********** **** ******** *********.
  • ** ***** ****** *** ** ********* *********** ** ** ** or '***-***********' ******** ******** *** *** ****** ******* **** ****** valuation / *********.
  • ******** ** *** ****** **** *** ******* ********* ** *** video ************ ******, $** ******* ** ********** ** ***** ****. Maybe ********** ****** ************ ****** ** $*-$** *******, *** ****** *** ********* ** * *** ******* (********* on *** *** *******). ****** ****, ****** ** ***** ******** and **** *** '*******' ********* *** ********** $**-$** ******* ** revenue (*.*.,******* **********).

*** ********** ** ***, *** ************* *********** *** **-***** *******, ******&* *******. ************, ****** *** ********** ******** ***** ****** *********** ***********.

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