3VR Demographic Analytics (Gender / Age)

By: John Honovich, Published on Oct 11, 2012

What if your recorder could automatically identify people as well as their gender and age? 3VR claims they can do this with their new demographics feature. In this note, we examine how it works, its limitations and cost, comparing it to offerings from Panasonic and Cognitec.

Background

3VR can automatically scan incoming video and immediately categorize people detected by gender and age, as shown in the image below of their client:

demographics 3vr

Additionally, the feature includes search options to let users find people based on their age as demonstrated in the image below:

search age

This can also be done with gender, as shown here:

gender search

Demographic reports can be generated, though this requires a separate interface from their regular client, as shown below:

generate reports

For a given time period, this can show the breakdown of people by age and gender:

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

groups

Alternatively, it can show the breakdown over consecutive time periods and how that changed over time:

by time

Technical Requirements

3VR's demographics feature has requirements that limit where and how many channels can be used. Similar to 3VR's facial recognition feature, the maximum FoV is ~5 feet wide for SD and ~10 foot wide for 720p cameras. Additionally, the angle of the camera cannot be too steep. Finally, resource consumption is similar to facial recognition.

The demographic and facial recognition analytics can be run simultaneously on a single camera.

Projected Accuracy

3VR says their age analytic accuracy is ~7 years while a human's accuracy is ~6 years. The company projects their accuracy will improve to human level in the next year at which point, existing systems can be upgraded to the newer version.

We have not tested it so cannot comment on how well or poorly it works.

Cost

The demographics analytic will be licensed on a per channel/camera basis for $800 MSRP. 3VR uses a traditional dealer discount so street price is likely to run in ~$600 range.

Customer Positioning

3VR sees this being used on one camera per store or business to track the demographics of their customer base. Since, it can be run on the same cameras with the same requirement as face, they see it as a natural complement for their existing customers as well.

Competitive Positioning

Since so few providers offer this feature, it will certainly generate a significant amount of interest as a highly differentiated offering, especially among retailers.

Compared to Panasonic and Cognitec, other providers of similar functionality, we see two key advantages:

  • 3VR integrates this into their recorder/VMS, simplifying management and use of the feature, compared to Cognitec which is a stand alone feature.
  • 3VR supports a variety of 3rd party cameras, so unlike Panasonic, one is not restricted to a single camera vendor's line.

Additionally, given 3VR's upcoming release of a software only version (historically their offering was appliances only), this provides an open means of delivering demographic analytics.

However, important issues remain:

  • The camera positioning requirements are quite constraining and will force most users to install a new camera or significantly change an existing one. The cost and logistical impact should be factored in.
  • Given the analytics' non-trivial price ($800 MSRP) plus the potential camera costs, it better work fairly well or customers will likely complain about the cost of deploying this.
Comments : Members only. Login. or Join.

Related Reports

Leica Launches LIDAR / Thermal / IP Camera on Mar 04, 2020
Swiss manufacturer Leica is launching what it calls a "real-time reality capture device" fusing LIDAR, thermal cameras, IP cameras and more. In...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Ipsotek UK Video Analytics Company Profile on Jan 08, 2020
UK-based Ipsotek is one of just a few surviving independent video analytic developers from the 2000s. We covered them back in 2011 when they first...
XNOR.ai Terminates Wyze on Nov 27, 2019
Wyze has shocked the industry again - this time with a major setback. Just months ago, Wyze triumphantly added AI analytics to their ~$20 cameras,...
Startup XNOR.ai, Inventors of YOLO, Video Surveillance Plans Examined on Sep 24, 2019
YOLO is arguably the most discussed and hyped computer vision model today. The inventors of YOLO have a startup named XNOR.ai that aims to bring...
AI Video Surveillance (Finally) Goes Mainstream In 2020 on Sep 03, 2019
While video surveillance analytics has been promoted, hyped and lamented for nearly 20 years, next year, 2020, will be the year that it finally...
Calipsa - UK AI Startup Profile on Jul 10, 2019
Analytic startups are a major industry trend. One UK company, Calipsa is aiming to use AI to filter out false positive alarms for live video...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
OWAL Startup Profile - Ex-Googler Cloud AI Video Platform on May 29, 2019
OWAL, a NYC-based startup developing AI video analytics, is aiming to "improve the quality of life" within high-rise apartments, and commercial...

Most Recent Industry Reports

USA ICI Elevated Skin Temperature Detectors Examined on Apr 06, 2020
Infrared Cameras, Inc. (ICI) is aiming to help slow the spread of COVID-19 with "pinpoint accurate skin temperature measurement" using their...
Trade Groups Request NDAA Blacklist Delay Citing Coronavirus on Apr 06, 2020
Two trade groups representing government contractors have asked Congress to delay implementation of the NDAA's 'blacklist' clause from this August...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for now, with worse expected to come, new IPVM survey results...
FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities working to mitigate the spread of COVID-19 virus", the A400/A700...
ADI Branch Burglary on Apr 03, 2020
A security systems distributor branch is an odd target for burglary but that happened this week at ADI's Memphis location. Vehicle Smash &...
Hikvision And Dahua Now Blocked From Conforming ONVIF Products on Apr 03, 2020
Dahua and Hikvision, sanctioned for human rights abuses, are now blocked from submitting products for ONVIF conformance, a blow to the mega China...
YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to be "Your 24/7 Watchman" with advanced analytics and object...
Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered around a faked detection. Now, Dahua has expanded this to the USA,...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video surveillance in the next 5 - 10 years. This is part of our Video...