Why Has Video Insight Started Companies Advidia And BridgeVMS?

Can anyone explain what is going on here?

Video Insight has started (at least) two rebrand companies that resell VI's VMS:

BTW, these two brands share the same physical address.

I do not understand the business strategy here; it just seems to me they are all competing against each other on price, since the product is exactly the same?

Can somebody chime in and clarify this?

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