What Is More Impressive - Bigger Booth Or Packed Booth?

Conventional wisdom is that getting the biggest trade show booth one can afford is the best way to impress / signal to the market that a company is strong?

However, many commenters recently have been focusing on how packed a both is.

Compare the following 3 manufacturers - Avigilon, Pelco and OnSSI:

The smallest, by far, is Avigilon's. OnSSI's booth was 50% bigger and Pelco's booth was 275% larger. (Note Avigilon's revenue is getting quite close to Pelco's and Avigilon does more revenue in a month than OnSSI does in a year).

Yet, almost all agree, Avigilon's booth was the most packed, and many understandably argue it was the most impressive. Certainly, though, the much smaller booth size made it easier to be packed.

It raises an interesting question:

Should manufacturers get moderately smaller booths to make it more packed and therefore better signal their strength?

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