Vast Difference In Pricing Of Access Control

Just a generalized open-ended brainstorming question but...

We are going to carry Access Control and I admit Im a greenhorn when it comes to this part of the industry but one thing I am noticing is a vast array of difference of pricing between the manufacturers. For example, a 4 door controller, we are seeing pricing all over the place. $200 up to $1500. Hardware pretty much looks the same.

My question is: Whats up with this man?

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