Subscriber Discussion

This Professional Criticized His Own Company's Marketing – What Do You Think?

KM
Kyan Mahadeo
•Mar 15, 2023
IPVM • IPVMU Certified

Recently on LinkedIn, Travis Willis of dormakaba Americas noted the "just terrible" copy featured on Dormakaba's C-Lever Pro post - What Do You Think?

"Ok, I will likely get yelled at for this but the copy written below is just terrible. Nothing in that paragraph is appealing to a customer who has access issues they need to address or real world problems they need to solve. It is a widget when positioned this way and nobody wants to buy a widget. They want to buy a solution. Tell me I am wrong Lee Odess"

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***** ******** ******* ** *** ****'* comments ******* *** ********* ** ********* to ** ******* ** *** ***, rather **** ********* ******* **** ***'* really ******* *** ***** ** ******** of *** ****** ********.

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*** ****, *** **** ********* *** be **** **** * *****-***-***-*** *********, rarely ********* ** ******** *************.

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**'* *** ****** ** *** ************* publicly ********* **********/************** ** ***** *** company's ********* ** **********.

**** *** ***** ******** ** *** best & ***** ********* ***'** **** in ******** ********?

(6)
U
Undisclosed #1
•Mar 15, 2023

***, **** ** *********** ***.

*** ** * *** *** ****** who *********** ******* ***** ********* ******* *** being ******,********** *** *********** ****** ***** *** public *******, * ***** **** ** issue **** **** ********** **** ** 'art'.

** ****** ** ******* * ******** to ** ******** '******* ******' ** search ** ********** ** *** ******* obvious ***********.

*** ***: *** ******* ******* ***** in ********* (**** * *******) *** just ** ******* - *** ** least ** *****'* **** ** ***** about ******* ***** ** *******.

(3)
(1)
JH
John Honovich
•Mar 15, 2023
IPVM
In reply to Undisclosed #1

*** ********* **:

******* ** **** ********* ** ********* to * ******** *** *** ****** issues **** **** ** ******* ** real ***** ******** **** **** ** solve. ** ** * ****** **** positioned **** *** *** ****** ***** to *** * ******.

*** ** / **** ****** ****:

*** ******* ******* *********** ********** ******* intrusion *** ****, ****** **** *** perfect ****** *** ********* ***** *** escape ******.

** **** *** *** ****-***** ******* it ******? **** ** ******** ******* intrusion *** **** *** ** *** "perfect ******" *** ********* ***** *** escape ******?

*** ****** ******* *** **** ***** rewrite *** **** ******** **** ***** take?

(2)
U
Undisclosed #1
•Mar 16, 2023
In reply to John Honovich

#***** - **** ***** **** *** Say:

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(5)
Avatar
Brian Karas
•Mar 16, 2023
Pelican Zero
In reply to John Honovich

** **** *** *** ****-***** ******* it ******?

**** **, *** *** ***** *** commercial ***** ******* **** ***** *** something ************* *********? * ***** *** issue **** ** **** *** **** is ****** **** * ******* *********** of * **** ******, ** ** something **** ****** *** ******* ***** say ***** ***** ********.

*** **** * ***** ******* ***** with ***** **** "********", "****** ******", "groundbreaking", "**** ********", "**********" ** ******* terms ** ** ****** ********** ** be * *******. ** *** ***** in **** ***** ******* ** ****** any ** ***** ***** **** ******** will **** ** **** *** ***********, otherwise **** ******* **** **** ******* "template". ****, **'* ** ** **** things **** *** **** ***********.

(1)
JH
John Honovich
•Mar 17, 2023
IPVM
In reply to Brian Karas

** ** ********* **** ****** *** company ***** *** ***** ***** ********.

******'* **** **** ** ******* ****, not "********"? **** ***** ** ***** for **** **** ******?

Avatar
Brian Karas
•Mar 17, 2023
Pelican Zero
In reply to John Honovich

******'* **** **** ** ******* ****, not "********"?

* ***** ** ** * ****** of ***********. ** ********* ****** ** produce ***** ******* ******** *** ********* copy? ** ** **** ***** **** a *** ******** *** * ******* with **** ***** ** *********.

**** ***** ** ***** *** **** door ******?

***** * ******* *** **** **** featuring **********?

JH
John Honovich
•Mar 17, 2023
IPVM
In reply to Brian Karas

**** **** ** ******* *******, **** a ****** **** ***** ******** **:

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**** ** *** ***** ** **** ad? * ***'* ********** *** ** are ****** ***** ******. *** ********** can ** ***** ******.

Avatar
Ryan King
•Mar 16, 2023
Pacific Audio and Communications

*** **** ****** **** ** *** written ** ***** *****. ***** *********** and ********* ** **. *** *** should ***** * *******.

KM
Kyan Mahadeo
•Mar 16, 2023
IPVM • IPVMU Certified
In reply to Ryan King

** **** ******* ** *** ** a ******* *******, ****** ************ ******* up *** *****/******* "**** ****** ** users ****** ******* **** ******* *** locations" **, **** ********** *** ** sounds **** * *** ***** *** copy

******* **** *********'* **** ********* ** the **** **** ************** **** - **** *** ******* draft *** ******* ** * ***, then "****** ** * *****". **** comment *** ***** **** *******

**** **** ***** ** *** ********** of *** ******** ** ** **** ChatGPT, *******, ***. *** ********* **********

U
Undisclosed #1
•Mar 16, 2023
In reply to Kyan Mahadeo

*** ******* ***** *** ******* ** a ***, **** "****** ** * human"

*****'* **** ******* ***** *****. *** human.

UM
Undisclosed Manufacturer #2
•Mar 16, 2023

**'* *** ****** ** *** ************* publicly ********* **********/************** ** ***** *** company's ********* ** **********.

* ***** ** ***** ** * leader. ********* ** **** ** *** need **, *** *** **** **** in-house. ** *****'* ****** ** **'* the ***** **** ***'** **** ****, libelous, ********* **********, ********... ****'* ** absolute **** ** *** **** ** your **********. ******* ****** ** ** that *** **** ****, **** ** it's * ********* ****** **** *****'* know ******.

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(3)
JH
John Honovich
•Mar 23, 2023
IPVM

*** ** ***** ******* *******:

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**** ****, **'* ** ********* *** an ****** ******* *******. ** **** me ******-**** ******* ** *** ** unexpected.

***** ****, ** **** *** **** any ********** ** *** *** ******* to *** ****** ** ** **** they ***** ** **** ******** **** solve.

** ** **** * ****** ** or?

JH
John Honovich
•Mar 27, 2023
IPVM

** **** * **** **?

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** ****** ** ***, *** ****, but * ***'* ****** **** ******** more ***** **** **** * *** before ******* ** **. ********?

JH
John Honovich
•Mar 27, 2023
IPVM
In reply to John Honovich

*** ***** **** **?

IPVM Image

**** ********* *** ** ********* *** makes * ****** ***** **** *** may **** ** ***** **** ***** it.

Avatar
Brian Karas
•Mar 27, 2023
Pelican Zero
In reply to John Honovich

***, **** ** ***** * ****** more *********.

*** **** ***** **** ***** ***** electronic ****, ***** ** *** * bad *****, *** ***** ** ******* about *** ********** ****** **** ******* "most ********". * ***** ****** *** "most ********" ********** **** **** ** show **** ******* ***** ** * fingerprint ******, *** ** **** *******, and * ******, *** ***** * touchscreen *** * ***** *******. *'* kidding (******), *** * ***** **** you **** ******* ****** **** "**** advanced" *** *** ***** ******* *** need ** **** ****** * ****** to **** **** ** **, ** a ***-**** **** **** * ****** more ********** ******.

***** *'* ** **** *****, * think **** ***** ******** **** **** with "****** ******", "****", "*******", ***. wording *** ****. ***** ***** **** get ************** ******* **** **** **'* basically *** ***** ******** ** ***** press *******.

JH
John Honovich
•Mar 27, 2023
IPVM
In reply to Brian Karas

********** ***** *** *** **** ****** by ***** (** ****) *******, ***, no?

** *** ****** *** ** **** or ***'* **** **** *** **** if ** ***'* **** **** *** they ** ***** ******* *** ******* or **** *****?

Avatar
Brian Karas
•Mar 27, 2023
Pelican Zero
In reply to John Honovich

********* ***** ** ** *** ** are ***** ** **** *** ****, Salto ***'* ****** **** **** *** say "****, **** ** *** *** engagement", ** **** ** ** *** they'd ******** *** ** *** ***** :)

*'* **** ****** **** * ** not ***** ***** ***** ** *** get *** ******* *********** *** *** product ******* *** *** *********** ****** people ** **** *** ***** ***** time **** *** ** ****** *** if ** ****** ** *** "**** advanced".

JH
John Honovich
•Mar 27, 2023
IPVM
In reply to Brian Karas

**********, * ** **** ********* ** respond ** *** ***** ***** ** than *** **** ***. ** **, the ******** ***** ** **** * stunt. ***** ***** *** ** ************, it ***** ** ** * ****** claim **** ******* ** ** **** to ********** *** **** ***** ****.

** *******, * ***'* **** **** performs ****** **** ****** *********.

* ** ********* ** *** "**** marketing ***** ******* * ***'* ********** like **" ********, ******* **** **** evidence **** ** ******** ******** *****.

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