A Well Done Online Surveillance Store

I am sure quite a lot of people do not like it but...

Let's imagine the opposite scenario. The video needs to be user triggered to start playing. In that scenario, what percentage of users watch the video? 20%, 30% maybe. (I am comparing to IPVM video playback rates, plus assuming that the large / central position of video will deliver far more clicks)

However, by auto starting it, they get 100% to play. Now maybe 20%, 30% are annoyed and go away but the net / net is likely that a lot more people watch it than if one had to click play.

Beyond that, it's a good sales pitch. Open with pain point immediately, calm delivery, shows real examples in less than 30 seconds, etc.

Here it is (non auto-started):

Alberto, thanks. It reminds of people talking about a '1 minute elevator pitch' to give to someone new. That video, at 47 seconds, is a tight, good one for our business.

Regarding the 'unwashed' masses, I thought you were a man of the people, a champion of the Holiday Inn, a diner at Cracker Barrels large and small....

You say:

"I suspect that the $4/click move is to spur quick growth on launch."

I actually think it is transactional. Look at their sales prices, they sell mostly kits for thousands of dollars. It would not surprise me if their average sale was $1,000 or $2,000. Plus they have good markups. I think we would all agree the tech specs appear to be your standard Asian kit offering, marked up a few hundred percent.

Let's say you pay $4/click, could you afford to close only 4% of those clicks and still make money? 4% is 1 out of 25. Each click is $4, that means it costs $100 to acquire each customer.

$100 ad spend for each $1,000 to $2,000 sales seems feasible to me. Even if it was $200, there seems to be enough margin to make this viable.

Yes/no? Any online retailer willing to take a guess?

"I cant imagine actually profiting per click when its all said and done."

Any guess on the actual numbers? Conversion rate? etc.

By my rough calculation, if they convert 2% of click throughs, that's $200 per sale. Given that they sell more expensive kits, i think they could cover that cost.

Paul, thanks for sharing! Very interesting back and forth.

One thing I agree, in general, is that Backsteet is misleading when they say in the video, "ultra high definition is the only way to go and the only equipment we offer." However, they sell a full line of 700TVL analog kits, though I suppose they are claiming these meet the 'ultra high definition' standard, which most of us would disagree with.

The other part of the complaint I think is fair is the pricing. Their pricing is a lot higher than comparable Amazon gear. What you are paying here is for the 'convenience' / simplicity of finding a well done site but that's a high price compared to a little knowledge and buying a QSee kit from newegg, etc.