A Well Done Online Surveillance Store

Recently, I was checking who was advertising on google for the term 'video surveillance' to see what companies / sites paid the premium ($4+ per click) to be displayed on the first 3 top spots on google search results. All except for one were big companies - ranging from ADT to AT&T to Home Depot to Genetec. But one company surprised me:

Who is Backstreet? A 90s boy band?

Check our the homepage for Backstreet Surveillance.

The products are obviously nothing special, indeed the pricing is way above average for online stores.

What impressed me is:

  • Well produced video starts immediately with a calm, informative sales pitch.
  • The series of videos continues explaining different points / aspects of surveillance.
  • The home page is clearly laid out with only a few sections to choose from.
  • They prominently display their reviews which are very strong. Warning: I have no idea if they are legit, I am just talking about layout.
  • They also include a 'beginner's guide to surveillance' which for someone stumbling on from google is pretty good.

According to archive.org, the site launched in mid 2012, so it is not even 2 years old. It is registered to Zephyr Media Group, which seems to be a small marketing agency.

I can imagine if I am a consumer who knows nothing about video surveillance, search on google, this would be a fairly appealing site. And it better be, because at $4+ per click, they need to close a fair amount of business to cover the advertising cost.

What do you think?

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