IPVMU Certified | 01/19/14 06:27pm
For me, any site that auto-plays a video gets an F.
I simply do not listen for effectiveness until I have situated myself, gathered context, and am ready to listen.
An auto playing video just adds noise and is like a greaseball salesman thrusting his hand out for a handshake before you've made it in the front door.
It must be effective for some, though, because so many sites use it...
John I agree wire your impression of the site! I also found the video well done, easy going, informative, doesn't make you want to close the page, rather make you check out the rest of the site for more info.
The Zephyr Media Group is a direct-to-consumer agency that specializes in impulse buying. From their main page:
"Digital and Social Media formats are second nature at Zepher. Why? These emerging media forms are ideal spontaneous, transaction-based vehicles for marketers selling products and services in hopes of a quick or impulse purchase. The Internet, smartphones, tablets, Facebook, Twitter, Pinterest, Tumblr, LinkedIn and other new forms of information."
They do lots of infomercials, so we should expect them to be able to knock out a 47 sec video. :) I agree with all above... this is a well-produced piece.
I suspect that the $4/click move is to spur quick growth on launch. I would doubt their budget would allow for this type of campaign for too long. I don't expect to see any Superbowl ads.
However if, as John suspects above, they are targeting the unwashed masses via common Google search phrases, then I agree it will most likely work to convert a percentage of those clicks to sales.
*Note* - That is my second use of the term 'unwashed masses' in less than a month so I have to retire it's use for at least the next six.
I stumbled across this website a long time ago (must have been when they first started out). It has changed a little but not much.
I see they have an installation service which requires the installer to show proof of their license before becoming an authorized backstreet installer. I give them credit for that.
Oops, not a license but a reseller certificate. sigh.
Does anyone know who they are OEMing their equipment from? e.g., HD SDI kit
I am blown away by their google advertising budget. I noticed this company as well not too long ago. They just came out of nowhere. I wonder if they are getting a positive ROI on their Google Advertisiing. I am also thinking like another poster that maybe they are doing it short term for a quick boost in business. I cant imagine actually profiting per click when its all said and done.
check out this link. good rebuttal by the principals of the business to a bad review:
The part of the video showing the comparison between D1 and HD SDI is from a UK distributor Cop Security. You can see the original comparison in full here.
This is the link/video on Backstreet’s site.
Cop appears to have a US dealer.
I believe the manufacturer is TopCam