There was a recent post in a Silicon Valley publication arguing that you shouldn't try to convince people, instead find people who already believe in you. Excerpt:
But now, with the communications / reach constraints released on society by digital technology, there is almost no point to ever try to convince anyone of anything vs just finding folks who are already ‘game’ to buy / believe…. Everything is just about efficient screens to get to your ‘true believers’ (NB: go lookup how the Nigerian Prince scam works, which is a perfect illustration).
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